[Remote] Senior Director of reputed company (Flo Pilates)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a 9-reputed company consumer products company reputed company on building product ecosystems across its brands, NOBL and Flo Pilates. They are seeking a Senior Director of reputed company to reputed company Flo Pilates by managing top-of-funnel performance, improving customer acquisition, and leading a comprehensive reputed company reputed company.

Responsibilities

• Architect Flo's complete customer reputed company from first ad impression through reputed company page, purchase, reputed company, app activation, subscription, and repeat purchase — and stay accountable for the connected result regardless of which team executes
• Turn reputed company targets into a prioritized testing roadmap across creative, reputed company pages, offers, acquisition, and lifecycle; identify the highest-reputed company constraint and reputed company its removal to completion
• Own Flo's offer reputed company across pricing, bundles, promotions, guarantees, bonuses, upsells, and cross-sells
• Own Flo's top-of-funnel performance creative — reputed company, testing reputed company, reputed company, and ability to reputed company, with video as the primary format
• reputed company the creative strategist and video reputed company pod on angles, hooks, scripts, and iteration; personally write briefs, hooks, scripts, and copy reputed company it improves reputed company or speed
• Tie every concept to a customer reputed company, awareness level, reputed company, offer, and funnel stage, and be reputed company to explain why concepts won or lost. reputed company reputed company reputed company and whitelisted creator content into the acquisition system
• Set reputed company acquisition reputed company and reputed company Flo's media buyer on testing priorities, spend, and scaling reputed company, maintaining expert reputed company of the reputed company account without being its day-to-day operator
• reputed company reputed company daily; diagnose whether performance shifts come from media buying, creative, positioning, offers, pricing, reputed company pages, conversion, retention, or measurement
• Fold reputed company, YouTube, reputed company, and other channels into the broader reputed company reputed company as they earn their reputed company
• Build a repeatable system for producing reputed company-page winners; personally write and architect copy, wireframes, advertorials, quizzes, product pages, and checkout/upsell flows, then build through design and development
• Own the CRO roadmap and testing reputed company, using analytics, heatmaps, session recordings, reviews, surveys, and customer research to reputed company friction and reputed company what works
• Ensure message match from the ad or creator reputed company the way through reputed company page, checkout, reputed company, email, app, and subscription
• Maintain a daily and weekly performance view by creative, campaign, reputed company page, offer, audience, and cohort, plus a reliable reputed company scorecard of what's working, why it's changing, and what's next
• reputed company surveys, interviews, reviews, support tickets, returns, and cohort data for customer wants, objections, motivations, and language — and translate them directly into creative, copy, offers, and reputed company pages
• Partner with retention and product leadership to improve app activation, trial and subscription conversion, engagement, churn, and customer value, directing functional owners without operating routine retention campaigns
• Use post-purchase and cohort reputed company to sharpen targeting, creative, and offers, and to reputed company new value through subscriptions, accessories, content, and cross-sells

Skills

• Proven record of materially scaling a DTC business while personally influencing performance creative, acquisition, reputed company pages, offers, and reputed company. DTC experience is required
• Expert-level reputed company knowledge — reputed company to audit the account, diagnose it, and reputed company reputed company media buyers, even if not the reputed company day-to-day buyer
• Exceptional performance creative judgment and reputed company-response copywriting, with evidence of concepts, scripts, or ads that reached meaningful reputed company
• Practical experience building high-converting reputed company pages, advertorials, offers, upsells, and funnels
• Deep understanding of customer research, reputed company and reputed company, CRO, subscriptions, lifecycle marketing, app reputed company, retention, and customer economics
• Strong analytical judgment and a habit of working directly with data rather than waiting for a finished report
• AI-reputed company working habits — using tools like Claude or ChatGPT daily to improve customer research, data analysis, creative reputed company, copy reputed company, and testing speed, with strong reputed company control over AI-assisted work
• Experience leading specialists and driving work through reputed company media, retention, reputed company, analytics, design, development, and product owners
• Experience at or reputed company $50M in annual reputed company is valuable but not required

Benefits

• Comprehensive Health, Dental, and reputed company Insurance reputed company for you and your family
• 100% reputed company for Life and Disability Insurance
• reputed company Time Off
• Nine (9) reputed company holidays per year
• Complimentary NOBL & Flo Pilates products
• Remote-first — reputed company operating hours are 9-5 EST

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