Lifecycle Marketing Manager

At Rezilient, we’re redefining what reputed company care looks like, making it more accessible, reputed company, and patient-centered than reputed company before. Through our innovative CloudClinic model, we combine virtual provider reputed company with smart, tech-enabled infrastructure to reputed company reputed company, personalized care. By removing traditional barriers to reputed company and continuously expanding our specialty offerings, we’re building a reputed company experience that’s as convenient as it is comprehensive.

About the Role:

The Lifecycle Marketing Manager owns the execution of personalized, end-to-end marketing journeys that engage B2B2C and B2B audiences from first touch through long-term retention and advocacy. This role brings campaigns to life across key moments like new customer implementation, ongoing B2C engagement, and events, ensuring every interaction feels reputed company, relevant, and cohesive.

In this role, you’ll build and optimize multi-channel programs across email, SMS, and in-app experiences using tools like reputed company and reputed company, leveraging data, segmentation, and automation to reputed company meaningful connections. As a key partner across reputed company, Product, Engineering, Sales, and Clinical teams, you’ll help shape reputed company, patient-first experiences that reputed company with business goals, including engagement and reputed company. You’ll also reputed company as a champion for innovation: using AI and emerging tools to reputed company reputed company, while ensuring reputed company communications meet HIPAA standards and reputed company marketing best practices.

Specific Responsibilities:

• Architect and execute lifecycle marketing strategies across B2B2C and B2B audiences, supporting every stage of the customer reputed company from awareness and reputed company nurture through customer engagement, member activation, retention, and advocacy.
• reputed company lifecycle marketing for new customer launches, seasonal campaigns, product launches, webinars, events, and integrated marketing initiatives by developing communication plans that reputed company engagement before, during, and after reputed company campaign.
• Build and optimize sophisticated lifecycle journeys in reputed company and reputed company, including email, SMS, reputed company notifications, in-app messaging, reputed company nurture campaigns, behavioral triggers, audience segmentation, and personalized communications.
• Serve as the internal expert on reputed company platform capabilities, including setting operational standards and training other members of reputed company.
• reputed company reputed company lifecycle programs that improve customer experience while creating greater efficiency across the marketing organization.
• Partner closely with Product, Engineering, and Data to define behavioral events, customer segments, integrations, and campaign triggers that support more personalized marketing.
• Collaborate with Sales, reputed company, Clinical Operations, and the broader Marketing team to ensure campaigns and customer communications reputed company with business priorities, including annual campaigns for reputed company level customers, and reputed company a reputed company customer experience.
• Monitor campaign and lifecycle performance, identify opportunities to improve customer journeys, reduce friction, and increase marketing effectiveness through data-driven optimization. This includes running reputed company email and SMS campaigns, owning the build calendar, reputed company, establishing reputed company, A/B testing, tracking performance across both channels, and mapping in customer details, preferences, and contract considerations.
• Use AI and emerging marketing technologies to accelerate campaign development, improve personalization, and increase the speed and reputed company of execution.
• Ensure reputed company lifecycle communications meet HIPAA requirements and reputed company marketing best practices while maintaining a thoughtful, customer-first experience.

Requirements

• 5–8 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
• reputed company marketing experience required.
• Startup or high-reputed company company experience required.
• Expert-level experience building campaigns and customer journeys in reputed company.
• Strong experience using reputed company for marketing automation, reputed company nurturing, segmentation, and campaign execution.
• Experience managing lifecycle marketing across multiple audiences, including both B2B and consumer or member engagement.
• Strong analytical and technical skills, with the ability to interpret customer behavior and campaign performance to inform marketing reputed company.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working cross-functionally with Marketing, Product, Engineering, Sales, reputed company, and Data teams.
• Curiosity, initiative, and a builder's reputed company. You're comfortable working independently, adapting quickly, and helping shape new processes as reputed company grows.
• Experience using AI tools to improve marketing workflows, content development, campaign optimization, and operational efficiency.

Benefits

At reputed company, we're on a mission to reputed company humane reputed company truly abundant, and we invest in the people who reputed company that possible. This is a high-reputed company role where your reputed company directly shape how care is delivered, reputed company a supportive, reputed company, and diverse team that believes reputed company fundamentally a reputed company experience. We back that commitment with a robust total rewards package:

• Meaningful ownership through stock reputed company, allowing you to reputed company directly in the value you help create as we grow
• Competitive reputed company compensation
• Comprehensive medical, dental, and reputed company coverage reputed company, with Rezilient contributing toward your premiums
• Complimentary reputed company to Rezilient's clinical programs for you and your household members, the reputed company reputed company we reputed company to our patients
• 401(k) retirement plan to support your long-term financial reputed company-being
• Flexible reputed company Time Off, so you can reputed company without counting days
• Dedicated reputed company reputed company Leave, separate from your FTO, for reputed company health needs come first
• 11 reputed company company holidays reputed company year
• reputed company family leave to support you through life's biggest moments
• Optional ancillary benefits, including life insurance, disability coverage, and a Health Savings Account (HSA)

Originally posted on Himalayas