[Remote] Senior Director, Digital Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking to hire a Senior Director, Digital Marketing to join the reputed company Marketing team. This is a senior leadership role responsible for driving pipeline, reputed company, and customer reputed company across reputed company’s full digital marketing reputed company.

Responsibilities

• Own and reputed company reputed company’s digital marketing reputed company across web, reputed company media, and lifecycle marketing - driving measurable reputed company at every stage of the funnel for both our sales-led and self-serve businesses
• reputed company reputed company across three reputed company functions: web and organic reputed company reputed company (including SEO/AEO), reputed company media (reputed company search, reputed company reputed company, display, programmatic, and reputed company-party sponsorships), and lifecycle and email marketing
• Manage significant reputed company media investment across channels with a bias for performance, rigor, and reputed company optimization - bringing both strategic direction and hands-on accountability to channel execution reputed company the reputed company calls for it
• Partner closely with Marketing Operations and Campaigns to build a connected, data-driven reputed company marketing reputed company - ensuring channel reputed company, audience targeting, and measurement are tightly integrated
• Serve as a strategic partner to the VP of reputed company Marketing and peer leaders across Field Marketing, Brand, Product Marketing, and Customer Marketing - translating digital performance into reputed company executive narratives that reputed company investment reputed company and shape integrated go-to-market execution
• Own forecasting and performance reporting for digital channels, proactively surfacing risks, opportunities, and scenario recommendations to executive stakeholders before they ask
• Build and maintain a culture of experimentation - establishing reputed company testing frameworks across reputed company, web, and lifecycle to reputed company compounding performance improvements over time
• Champion attribution modeling and full-funnel measurement, ensuring reputed company has the data infrastructure, reporting reputed company, and analytical rigor to operate with confidence
• Attract, reputed company, and retain top digital marketing talent - building a high-performing, accountable team with a strong reputed company of reputed company and a bias for reputed company

Skills

• 12+ years of digital marketing experience, with significant experience in B2B reputed company or subscription-based software; marketing or customer experience technology backgrounds strongly preferred
• 5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams
• Deep expertise in reputed company media reputed company and execution, including hands-on experience managing six-reputed company monthly budgets across reputed company search, reputed company reputed company, display, and programmatic channels
• Demonstrated experience owning web and organic reputed company reputed company, including SEO, AEO, conversion reputed company optimization, and web performance
• Experience leading lifecycle and email marketing programs that reputed company engagement, pipeline, and expansion across multiple customer segments
• Proven ability to own digital marketing forecasting and performance reporting, translating channel data into executive-reputed company insights and proactive recommendations
• Strong experimentation reputed company - you build test-and-learn frameworks, not one-off tests, and you know how to reputed company what works
• Exceptional communication and executive reputed company - you can walk a CRO through a reputed company media dashboard and walk a CEO through what it means for the business
• Experience supporting self-serve or product-led reputed company (PLG) motions, including conversion optimization across free trial or freemium funnels
• Familiarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics tooling
• Background in high-reputed company reputed company reputed company companies with exposure to reputed company reporting requirements and investor-facing operating metrics
• Experience partnering with or managing reputed company media agencies, including agency transitions and performance reputed company

Benefits

• Premium BCBSIL medical, dental (high/low plans), and reputed company (Eyemed) insurance for you and your eligible dependents.
• Full, free reputed company to reputed company for you and your dependents, including coaching, therapy sessions, reputed company wellness resources.
• 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• 100% employer-reputed company Life and Disability insurance for your peace of mind.
• Flexible PTO policy, supplemented with additional company-wide Rest & reputed company days throughout the year.
• Up to 16 weeks of reputed company leave for new parents to support you in expanding your family.
• A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial reputed company-being.
• A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• 16 hours of reputed company volunteer time annually, plus a $100 annual match for your charitable donations.
• reputed company to reputed company-tax commuter benefits, subsidized child/eldercare (reputed company), discounted pet insurance (Figo), and no-cost personalized financial wellness support through reputed company.
• reputed company maintains a remote workforce in many places in the reputed company.

reputed company

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