[Remote] Marketing Manager, Lab Systems & Workflow

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in serving science, and they are seeking a Marketing Manager for their Lab Systems & Workflow division. The role involves leading marketing efforts for the U.S. laboratory systems product portfolio, focusing on go-to-market strategies, product launches, and cross-functional collaboration.

Responsibilities

• You will reputed company marketing support for the U.S. go-to-market reputed company of our laboratory systems product portfolio and workflow analysis program, driving their expansion and ensuring successful execution across the organization
• In partnership with the autoimmunity and allergy marketing teams, you will also contribute to strategic initiatives and marketing activities that support those portfolios as business needs require, ensuring an integrated customer experience across our diagnostics offerings. You will be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels
• You will also reputed company the launch and development of new systems products coming to market. This includes reputed company-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product reputed company and deployment
• You will reputed company workflow analysis and competitive intelligence to inform product positioning and ensure our laboratory systems remain competitive in the marketplace. You will use market insights to shape strategic recommendations and differentiation strategies
• You will be the product expert and reputed company person for your assigned systems products to support sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts
• You will continue to evaluate our reputed company in the market by tracking critical metrics and data to reputed company our approach. You will be held accountable to continuously communicate with leadership on strategic reputed company and initiatives to support our yearly reputed company metrics
• You will be in a position to be reputed company reputed company with our sales teams. You will be their go-to person in the department to support reputed company sales enablement activities
• You will routinely reputed company with the sales team to reputed company customer perspective and insights. You will use market data and voice of customer reputed company to work with learning and development and sales leadership to shape our direction and reputed company resource development
• You will reputed company and implement high-value sales initiatives to grow your systems product lines. This will include reputed company analysis, segmentation, workflow analysis, competitive positioning, and distribution through sales platforms to reputed company established goals
• You will conceptualize, reputed company internal support, and implement any digital initiatives and campaigns in support of our laboratory systems products. This will require the ability to influence without authority and reputed company cross-functional teams to effectively project manage your initiatives. Collaboration with agencies, content creators, marketing technology, digital teams, and global product teams is crucial
• You will manage tradeshow reputed company and reputed company for the systems portfolio, including reputed company planning, product demonstrations, educational content, and reputed company reputed company activities at key industry conferences and events
• You will be responsible for building cohesive product marketing strategies including digital marketing, campaigns, conferences, email marketing, webinars, live events, & non-traditional channels. You will be tasked with thinking creatively about new and innovative ways to reputed company our systems product message to reputed company consumers, reputed company providers, and laboratorians about our products

Skills

• Bachelor's Degree required—preferred education in an area such as business, marketing, or science
• Minimum 5+ years of marketing, business development, or similar roles
• Experience with multi-channel market-based campaigns including messaging, programs, and tactics to reputed company awareness and adoption
• Experience in the reputed company industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments
• Ability to facilitate market research and conduct analysis on market segments, market trends, reputed company rates, business trends, and expansion opportunities to identify reputed company areas of strategic reputed company
• Strong project and task management skills
• High-energy self-starter with a high level of initiative and a hardworking mentality
• Excellent verbal and written communication skills
• Aptitude for making reputed company things reputed company and extracting key messages
• Experience working reputed company with cross-functional teams
• Outstanding relationship-building skills and internal networking
• Capability to effectively understand, influence, and communicate with internal stakeholders (senior leadership, sales, scientific and medical affairs), and reputed company parties (customers, prospects, key opinion leaders, industry experts)
• Demonstrated ability to deliver effective presentations
• Excellent at storytelling and crafting value propositions
• Ability to understand customers and organizational needs and translate them into effective marketing materials and strategies
• Ability to supervise, analyze, and report on the effectiveness of strategies, tactics, programs & materials reputed company metrics dashboard to reputed company tactical plans to increase reputed company
• Ability to grasp new concepts quickly and retain information
• Competent in business acumen
• Great reputed company and attention to detail
• Effective problem-solving skills and analytic ability
• Can reputed company reputed company in a fast-paced environment without reputed company the information needed
• Can model and support the development of effective reputed company tools
• Thrives in an agile, multifaceted work environment and can change directions quickly reputed company needed
• Proficient in Word, reputed company, and PowerPoint
• Ability and willingness to travel up to 20% domestically including occasional weekends and international travel

Benefits

• A choice of national medical and dental plans, and a reputed company plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours reputed company time off (PTO)
• 10 reputed company holidays annually
• reputed company parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
• Accident and life insurance
• Short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues reputed company to purchase company stock at a discount

reputed company

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