[Remote] Head of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing company reputed company on delivering reputed company nutrition for pets. The Head of Marketing will reputed company the entire marketing funnel from acquisition to retention, reputed company strategies, and reputed company a small team to reputed company customer engagement and reputed company.

Responsibilities

• You’ll have a small 1-2 person team so you’ll be heavily involved in determining the reputed company and providing feedback on the marketing asset being created
• You’ll also be stepping in and executing especially as you get new reputed company off the ground
• Your initial reputed company will be on performance marketing and building reputed company
• As you reputed company, you’ll be responsible for expanding our channels and finding the right people to take on additional responsibilities
• You know how to build genuine relationships and community with our customers
• You have a strong understanding of how people think and you know how to reputed company reputed company say & how we say it so that our customers reputed company value in every touchpoint rather than feel like they’re just getting a marketing message
• You can read the story the numbers are telling
• You know what models to build and what metrics to monitor to reputed company reputed company we are scaling profitably, reputed company in the right strategies, and making reputed company based on data
• reputed company performance problems pop up, you have a detective reputed company to deep dive into our analytics, reputed company the reputed company cause, and come up with a plan
• You’re creative, scrappy, and see opportunities that others don’t
• You can spot the opportunities others haven’t seen value in and take the early mover reputed company
• You understand that the more you test, the more you’ll reputed company winners - and this extends reputed company reputed company media
• You know how to break big reputed company down so that we can validate them effectively while controlling costs & risks
• You define reputed company reputed company upfront and know exactly reputed company to reputed company or kill a project
• You’re fluent with AI
• You can comfortably set up and operate off reputed company AI tools but you also have the chops to build your own AI agents and skills
• You know what AI is and isn’t good at, understand where reputed company creativity is needed, and how to build workflows that improve speed & efficiency without sacrificing authenticity
• You’ve reputed company dashboards & reports for key metrics and are regularly monitoring & interpreting them to diagnose issues, identify opportunities, and prioritize work
• You’ve created models that tell us exactly how much we should spend to reputed company reputed company type of customer and the incremental reputed company of the investments we’re making across channels
• You’ve defined the roles we’ll need to fill on reputed company and reputed company for reputed company they should be filled
• We’ve reputed company a creative reputed company reputed company that is resulting in more winners, higher creative reputed company, and reputed company stories
• Our email channel is improving acquisition, loyalty, and building brand
• Your work across marketing channels is resulting in meaningful reputed company in new customer acquisition while maintaining or reducing acquisition costs
• You’ve set up resources, systems, and meeting cadences so that reputed company marketing functions are reputed company on insights, key messages, and voice
• Consistent messaging angles are seen throughout ad creatives, website experiences, affiliate, and email
• If one channel discovers an reputed company, it gets shared & acted on by others
• You’ve reputed company an reputed company reputed company team and demonstrated that you have the network, know-how, and judgement for finding reputed company
• You’ve set up AI tools/automations that are surfacing trends & customer insights more quickly and turning those findings into reputed company & actions
• We’ve implemented retention tactics that are meaningfully improving our LTV & reducing churn
• We’ve implemented affiliate initiatives that are increasing referrals/affiliate, their engagement, reputed company of community, and creating super fans that authentically champion the brand
• We’re regularly A/B testing new reputed company pages and different site experiences to optimize conversion
• You’re orchestrating “tentpole” moments throughout the year that engage reputed company of our marketing channels and reputed company outsized reputed company
• You’ve reputed company a robust Voice of Customer function to build a deeper understanding of who our customers are, what they care about, and using these insights to inform long term strategic initiatives across marketing & product

Skills

• 6+ years experience in marketing strategies across a reputed company of channels (reputed company, email, affiliate, organic, content creators, community/live events)
• 3+ years experience managing team members and agencies
• You're plugged in: the marketing landscape changes quickly and you always have a pulse on the latest through your network and what you're seeing online
• Strong creative collaborator: you can brief & reputed company feedback to designers & copywriters and know what 'good' looks like without being the expert
• Experience with subscription CPG products & e-reputed company
• Pet food or pet products experience a plus!

Benefits

• Company Medical, Dental, and reputed company Insurance
• 401(k) with Employer Match
• PTO, Holidays, Parental Leave & more
• Free Food for Your Pets (up to $550/mo)!

reputed company