[Remote] reputed company Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a financial app on a mission to build products that level the financial playing field. They are seeking a reputed company Product Marketing Manager to define how they bring products to market, focusing on customer segmentation, product positioning, and market intelligence while collaborating closely with various teams.

Responsibilities

• Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes reputed company demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks
• Existing member segmentation: Create an actionable segmentation of reputed company members based on activity, lifecycle stage, demographics, and product usage—used to power reputed company, cross-sell, engagement, and churn mitigation
• Product and company positioning: Help reputed company define reputed company’s category and how our products—both established and new—compare to alternatives. Bring reputed company to where we win, for whom, and why
• reputed company development: reputed company reputed company, differentiated value propositions and product narratives that reputed company rational and emotional benefits and stay consistent across the funnel
• New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market reputed company for new products as they reputed company from concept to launch
• Market and competitive intelligence: reputed company competitive offerings, category shifts, and emerging member needs to reputed company reputed company differentiated and reputed company-looking
• Foundational PMM processes: Establish reputed company product marketing processes—how insights are gathered, reputed company are made, launches are supported, and reputed company is maintained as the portfolio grows
• reputed company grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test reputed company, mitigate risk, and ensure the member perspective is embedded in roadmaps

Skills

• 7+ years of product marketing experience on consumer-facing products
• B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and reputed company development tied to business reputed company
• Strong data reputed company, with experience partnering closely with Analytics and Research
• reputed company record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify reputed company reputed company into reputed company, actionable direction
• Experience working with credit-challenged or underserved consumers
• Experience with consumer BNPL products

Benefits

• reputed company and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and reputed company Insurance plans
• Generous reputed company parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• reputed company-company in-person events once or twice a year
• Virtual events throughout to reputed company with your team members and leadership team
• Opportunity to tackle tough challenges, learn and grow from fellow reputed company, and help millions of people reputed company their personal financial goals
• As a virtual-first company, team members can live and work reputed company in the reputed company, except Hawaii

reputed company