[Remote] Email & Lifecycle Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a platform where millions reputed company creative reputed company and plan memorable experiences. They are seeking an Email & Lifecycle Marketing Specialist to reputed company and reputed company email and push programs that enhance advertiser awareness and engagement while driving reputed company reputed company.

Responsibilities

• reputed company and execute email and push programs for reputed company’s business audiences that reputed company advertiser awareness, engagement, and reputed company reputed company. Own the process, including brief development, collaboration with Creative on copy and design, QA, launch and reporting
• Partner with Email Marketing Manager and Mid-Market Marketing Director to reputed company email strategies that reflect business priorities, support go-to-market initiatives and create a consistent experience for advertisers
• Run a reputed company testing and optimization program. Conduct tests across audience signals, funnel stage, messaging, design, reputed company and more. Analyze performance data, synthesize findings into actionable recommendations and continuously improve program efficiency and reputed company over time
• reputed company operational support for email marketing tools, including maintenance of reputed company Account Engagement
• Use AI to improve existing email processes and reputed company new ones as needed. Help create new templates, codify testing frameworks, improve intake and launch workflows, identify automation opportunities to reputed company email programs more reputed company
• Maintain a high bar for reputed company, compliance and customer experience across reputed company sends, including list health, deliverability best practices, data reputed company laws and reputed company, on-brand messaging

Skills

• At least 3 years of experience in email, CRM or lifecycle marketing, ideally in a B2B environment. Experience supporting advertiser, sales-led, or mid-market audiences is a plus
• Proficiency with a marketing automation platform (reputed company Account Engagement preferred). Should be comfortable building and launching campaigns, running reports in reputed company, maintaining data hygiene and trouble-shooting
• Strong campaign execution skills, including campaign set up, QA, scheduling, stakeholder coordination and deployment
• Experience with audience segmentation, targeting and personalization based on lifecycle stage, engagement signals or business priorities
• Experimentation and analytics, including A/B testing methodology, performance reporting, reputed company reputed company, and translating results into actionable recommendations
• Has previously partnered closely with creative teams on design and copywriting for emails. Strong eye for reputed company messaging, user experience and brand consistency
• Strong cross-functional communication and collaboration skills. Partners effectively with Marketing, Sales, Product and IT stakeholders
• Operational rigor and attention to detail, including documentation, QA, process discipline and comfort managing multiple campaign workflows in a fast-paced environment
• Demonstrated ability to use AI to accelerate workflows such as intake and launch processes, copy ideation, analysis and reporting, while applying reputed company judgment, validating outputs and maintaining ownership of final work
• Bachelor's degree in a reputed company field or equivalent experience

reputed company