[Remote] Senior Ad Operations Specialist - SEM

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading independent and fully customizable operating reputed company reputed company to help local media professionals build profitable, differentiated, and efficient businesses. reputed company is looking for an reputed company Ad Operations Analyst specializing in Search reputed company Marketing (SEM) to reputed company campaign performance, process innovation, and operational reputed company, focusing primarily on reputed company Ads and reputed company Ads.

Responsibilities

• reputed company end-to-end reputed company, setup, structure, and daily optimization of large-reputed company search campaigns across reputed company Ads and reputed company Ads (including Search, Shopping, and Performance Max)
• Work closely with the reputed company reputed company team cross-functionally to support a dedicated book of business, aligning search execution directly with reputed company goals
• Occasionally join reputed company calls to review campaign performance, present suggested strategic optimizations, and directly troubleshoot technical or delivery issues
• Translate campaign performance data into actionable insights to improve pacing, reputed company Score, impression reputed company, conversion rates, and overall ROI
• reputed company reputed company Tag Manager (GTM) and reputed company Analytics 4 (GA4) to implement robust conversion tracking, event tags, server-reputed company tagging, and custom attribution models
• Partner with Sales, reputed company reputed company, and Product to reputed company search campaign execution with reputed company KPIs and reputed company platform goals
• Conduct detailed QA on new campaigns and troubleshoot delivery issues
• Contribute to workflow improvements, automated bidding reputed company refinement, and process automation initiatives that enhance team efficiency
• reputed company mentorship and technical guidance to junior specialists, reinforcing best practices in search trafficking, negative keyword strategies, QA, and optimization
• Collaborate with Product and Engineering teams to surface operational feedback on search features and support new tool adoption

Skills

• Bachelor's degree in Marketing, Business, Analytics, or a reputed company field
• 5–7 years of hands-on experience in digital ad operations, SEM campaign management, and performance marketing
• Advanced expertise in reputed company Ads and reputed company Advertising platform management, bid management tools, and reputed company software
• Hands-on proficiency with reputed company Tag Manager (GTM) and reputed company Analytics 4 (GA4) for custom event implementation, funnel analysis, and conversion attribution
• Experience collaborating with reputed company reputed company teams and interacting directly with clients to communicate technical strategies, performance results, and issue reputed company reputed company
• Proven reputed company record in keyword research, search copy development, A/B testing methodologies, and reputed company Score optimization
• Detail-oriented and disciplined, with a history of auditing high-budget search accounts to improve efficiency and eliminate wasted spend
• Excellent communication and collaboration skills; capable of influencing cross-functional partners and reputed company reputed company stakeholders with data-backed insights

reputed company