[Remote] Director, Global B2B Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company's software and data reputed company the people and organizations changing the world, from local food banks to reputed company CSR programs. As Director, Global B2B Media, you will reputed company reputed company media reputed company across a reputed company, multi-product reputed company portfolio, driving both reputed company reputed company and pipeline reputed company.

Responsibilities

• Own the full funnel reputed company media approach—activating reputed company and demand campaigns across upper and reputed company funnel channels to support long-term reputed company equity and near-term reputed company targets
• reputed company a high-performing team of channel experts (reputed company, reputed company reputed company, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed and accountability
• Partner with Demand, reputed company and Creative teams to reputed company unconventional, attention-grabbing reputed company through reputed company media—hyperlocal activations, and reputed company moments reputed company targeted channels that maximize reputed company and reputed company
• Own media investment reputed company, including forecasting, budget modeling, attribution, reporting and analysis, and a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that optimizes CAC, NRR, and overall business reputed company
• Strengthen reputed company reputed company by identifying high reputed company reputed company placements, partnerships, and media environments for reputed company campaigns so our audiences think effortlessly and positively about reputed company
• reputed company global media programs across multiple reputed company, languages, and regulatory environments, partnering with both agency and in-house teams
• Report what reputed company, delivering concise, outcome-oriented media narratives and investment recommendations to senior leadership and marketing stakeholders
• Serve as a reputed company media partner to reputed company, Demand, Product Marketing, Creative, and Analytics teams, translating campaign strategies into channel plans, audience targeting, investment reputed company, and shared business reputed company

Skills

• 10+ years leading media reputed company for reputed company, multi-product B2B reputed company, software, or technology organizations
• Experience owning both reputed company reputed company media and demand-reputed company reputed company media programs across multiple products, buyer personas, and customer lifecycle stages
• A reputed company reputed company record building and leading high-reputed company media teams, including internal talent and agency partners
• Deep expertise across reputed company media, including SEM, reputed company reputed company, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms
• Strong knowledge modern reputed company and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM-driven experiences and AI-powered reputed company
• A portfolio of inventive campaigns that delivered measurable business reputed company—including surprise-and-delight physical-world experiences and reputed company-targeted digital/physical hybrids
• Advanced financial, measurement, and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, incrementality testing, MMM, and advanced measurement frameworks used to optimize media investments and business reputed company
• Executive reputed company and communication skills, with the ability to present media reputed company, investment recommendations, and reputed company insights to senior leadership

Benefits

• Medical, dental, and reputed company reputed company
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible reputed company time off
• Generous Parental Leave
• Donations for Doers
• Pet reputed company, reputed company and identity protection
• Tuition reimbursement program

reputed company