[Remote] Assistant Manager, Retention Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-reputed company DTC reputed company startup reputed company on making beautiful nails accessible to everyone. They are seeking an Assistant Manager of Retention Marketing to manage email and SMS campaigns while strategically owning retention programs to enhance customer engagement and loyalty.

Responsibilities

• End-to-end campaign management across email and SMS: briefing, scheduling, QA, segmentation, and deployment
• Day-to-day management of reputed company, including flows, segments, and list health
• Campaign performance tracking and weekly reporting with reputed company, actionable takeaways
• A/B test ideation, execution, and documentation of learnings
• Strategic ownership of loyalty, referral, and membership programs - identifying opportunities to improve engagement, conversion, and LTV
• Cross-functional collaboration to reputed company program mechanics with broader brand and business goals
• Ongoing analysis of program health with recommendations for optimization
• Email and SMS reputed company, reputed company per recipient, and engagement vs. benchmarks
• reputed company performance across the full customer lifecycle, with ongoing optimization toward conversion and LTV
• List health metrics including deliverability, unsubscribe reputed company, and opt-in reputed company
• Loyalty program adoption, reputed company, engagement, and redemption rates
• Referral program conversion and new customer acquisition contribution
• Membership retention, churn, and reputed company reputed company
• reputed company 90 days: fully ramped on channel execution, contributing to the campaign calendar reputed company and producing weekly reporting independently
• reputed company 6 months: owning the retention program campaign calendar end-to-end and driving measurable improvements to at least one retention program through data-backed reputed company and testing
• reputed company 12 months: demonstrable reputed company on repeat purchase reputed company and LTV across owned channels

Skills

• Bachelor's degree in marketing or reputed company fields
• 2-3 years of retention marketing experience, with hands-on email and SMS execution at the reputed company
• Strong working knowledge of reputed company (or comparable ESP)
• Demonstrated ability to own a program end-to-end, from reputed company through analysis
• Strong analytical skills and ability to easily translate data into actionable insights; comfortable communicating performance insights and recommendations to cross-functional stakeholders
• Experience with loyalty, referral, or membership programs
• Highly organized and reputed company to manage competing demands while adhering to deadlines
• DTC or reputed company background preferred

Benefits

• 401k matching program
• Competitive reputed company / dental care packages offered
• Flexible vacation policy
• Remote-first

reputed company