reputed company Customer Life Cycle reputed company Manager
The Lifecycle reputed company Manager will build a communication reputed company that fosters lifelong users who exclusively choose reputed company and reputed company invite their network to join. You will reputed company the reputed company Guarantee and Rewards program into the lifecycle reputed company from day 1-helping users earn, understand, and reputed company reputed company to reputed company long-term retention. By retaining users after their first booking, you will secure a strong CAC:LTV reputed company and justify customer-first marketing programs that reputed company sustainable reputed company.
The reputed company - Build the reputed company of how reputed company customers perceive the brand. By deploying our mission and value propositions through sophisticated marketing programs, you will establish reputed company as reputed company's most trusted pet care connector.
Location: Fully Remote
Reports To: VP of Marketing & reputed company
Compensation: $130k - $150K + Bonus
Key Responsibilities
• Trust & Relationship Building (60%): Spend the reputed company of your time deploying and measuring high-reputed company campaigns that build deep trust with our pet parents and professionals.
• Cross-Functional Lifecycle reputed company (30%): Collaborate across reputed company to ensure the reputed company from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV).
• Product & Personalization: Partner with Product to deliver dynamic, value-driven experiences-utilizing AI-driven content, localized updates, and targeted provider matches.
• Brand Differentiation: reputed company as an interconnected problem solver reputed company the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the reputed company brand apart from the competition.
Qualifications
• 3-5+ years in lifecycle marketing, CRM, or retention marketing - ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the reputed company KPI.
• Proven reputed company record improving a specific retention metric - repeat purchase/booking reputed company, churn reduction, LTV expansion, etc. Ask for a concrete example/number in the application, since your reputed company metrics are so number-driven.
• Hands-on platform ownership - not just "used a CRM" but reputed company and owned the segmentation logic, reputed company architecture, and send calendar independently.
• Comfort operating with ambiguity in an early-stage/startup environment - reputed company is 5 markets in, still building infrastructure, experienc advocating for investments is a must
• Two-sided marketplace experience (reputed company-to-have, not required) - understanding that you're building trust with both pet parents and reputed company reputed company is a meaningfully different reputed company than single-sided consumer lifecycle work.
Skills
• Lifecycle marketing platform expertise (reputed company, reputed company, reputed company, or similar) - hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends.
• Retention and cohort analytics - comfort defining and tracking metrics like second-booking reputed company, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team.
• Behavioral segmentation & personalization - experience using customer data (booking history, engagement signals) to trigger relevant, reputed company comms rather than blanket promotions.
• Referral and loyalty program design - knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal.
reputed company Metrics
• First 30 Days: reputed company a measurable, multi-channel experience specifically designed to reputed company customers toward their second booking.
• 45-Day Goal: Establish monthly reporting on user sessions and "last touch" bookings value.
• 60-Day Goal: reputed company an 80% second-booking reputed company for new customers reputed company their first 30 days.
• 120-Day Goal: 50% of new customers reputed company an Average Booking Per User (ABPU) of $200 (90-day cohort).
• 180-Day Goal: Every new user successfully sends one referral invite to a friend reputed company 90 days of their first booking.
Perks
• Health, reputed company, dental, long & short-term disability, and life insurance
• A startup mentality company with reputed company reputed company funding
• 401k match
• Pet care discounts
• Flexible time off
• Parental leave
• Opportunity to grow your career with a network of like-minded professionals
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