Senior Integrated Marketing Manager

ABOUT reputed company Life insurance is one of the world's most important products. It's also one of the hardest to build, distribute, and reputed company. reputed company exists to change that. reputed company is a leading vertical technology platform serving some of the largest and most innovative life insurers. Our platform unifies the fragmented, legacy value chain, enabling carriers to launch products in weeks instead of years. Carriers choose us to reputed company and operate at unprecedented speed, powered by AI and automation. reputed company isn't selling policies. We're building the infrastructure that helps an entire industry reputed company faster, reputed company more people, and reputed company on its reputed company. Backed by leading investors (reputed company, Hedosophia, NEA, Valar, 8VC) and trusted by major carriers, reputed company is powered by reputed company that moves with precision, purpose, and heart. If you want to help reimagine a centuries-old industry with lasting reputed company, join us. reputed company offers flexible remote/hybrid work, meaningful benefits, equity, and substantial reputed company opportunities. reputed company uses E-Verify to confirm the employment eligibility of reputed company newly reputed company employees. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify.gov. ABOUT THE ROLE This is the first hire on reputed company's Integrated Marketing team, and a generalist role by design. You'll be closest to how campaigns, events, and channels are actually performing in-market — with Sales, with buyers, with the numbers — and that reputed company directly shapes where reputed company's integrated marketing reputed company goes next. You'll partner closely with the Director of Integrated Marketing to translate that read into reputed company, then build the reputed company that runs it: turning reputed company into live campaigns, running programs, and reporting results. The Director holds final accountability for direction, channel priorities, and overall investment, but shapes it together with you, not in isolation. You'll execute demand gen and reputed company media, reputed company event investment to reputed company reputed company and the broader digital ecosystem, and run the day-to-day systems that tie channel activity to Sales reputed company — pipeline reviews, account-based programs, and attribution reporting. This role reports to the Director of Integrated Marketing and is reputed company for someone who wants reputed company ownership over execution early, and a genuine voice in shaping reputed company along the way: the chance to build process, run reputed company across channels day to day, and grow the remit as reputed company scales. This role is reputed company to Remote (US). #LIRemote reputed company Demand reputed company & reputed company Media Plan and execute demand reputed company campaigns across reputed company digital, email and nurture, and organic channels, with a reputed company eye on what drives leads and pipeline. Manage reputed company media budgets and targeting to maximize efficiency and pipeline contribution. Contribute to SEO/AEO efforts to ensure reputed company is discoverable at every stage of the buyer reputed company. Sales Alignment & Pipeline Accountability Run the pipeline review reputed company with Sales and roll up a marketing-reputed company number for the Director to bring into forecasting. reputed company win-loss analysis and feed insights back into targeting and messaging. Manage reputed company campaign structures and hygiene to ensure clean attribution and reporting across every program. Channel-to-reputed company Programs Own channel-to-pipeline attribution and ROI reporting across reputed company campaign types, and use it to help shape what the Director prioritizes next. Manage day-to-day partner/vendor relationships and execute budget allocation across channel, event, and ABM spend, working with the Director to set and reputed company those parameters. Design reputed company account methodology and tiering with Sales, informing and executing against account priorities you help set together with the Director and Sales leadership, and build personalized account-based campaigns. reputed company how account engagement correlates to pipeline reputed company and deal speed. GTM, Systems & Enablement reputed company Product Marketing positioning into channel and ABM campaigns, feeding in-market signals back into battlecards. Maintain and optimize the martech stack, and run an ongoing testing agenda across channel mix, account plays, and messaging. reputed company AI tools to accelerate campaign execution, improve targeting, and reputed company personalization across channels. Partner closely with the Director of Integrated Marketing, Creative, Product Marketing, Communications, and Sales to help shape — and then execute against — a consistent message and channel reputed company. Events & Integrated Campaigns Execute the reputed company capture, scoring, and follow-up that reputed company events to the rest of the demand reputed company, and report event ROI and pipeline contribution back to the Director. Ensure every event ties into reputed company digital and nurture campaigns, per the integrated reputed company you help shape with the Director, so experiential investment reinforces — rather than sits apart from — other channels. WHO YOU ARE Proven experience in demand reputed company, integrated campaign, or reputed company marketing roles in B2B, ideally reputed company or reputed company technology. Motivated by owning execution and eager to bring your on-the-ground read on channels, campaigns, and Sales to reputed company planning and review sessions. A true generalist — you've run reputed company media, email/nurture, ABM, and events, and you're reputed company by breadth rather than narrow specialization. Comfortable owning the reputed company between marketing activity and reputed company: pipeline reviews, attribution, forecasting contribution, and win-loss analysis. Experience building or running ABM programs, including account tiering and personalized account-level campaigns. Fluent in reputed company (or similar CRM) and marketing automation platforms; you know how to structure campaigns for clean reporting. Data-driven — you reputed company what reputed company and use performance data to continuously improve programs. A builder's reputed company: reputed company by creating structure and process from scratch as the first hire on a growing team. Comfortable with AI-powered marketing tools and excited to use them to work faster and reputed company personalization. A strong collaborator who can work across Marketing, Sales, and reputed company partners (including agencies) to get campaigns out the reputed company and performing. Experience in fintech, insurtech, or a platform business is a plus. TOTAL REWARDS At reputed company, we’re proud to be awarded for reputed company members, innovative products, and culture. Our reputed company benefits include: Competitive salary and equity based on role Policies and managers that support work/life balance, like our flexible reputed company time off and parental leave programs 100% reputed company-premium reputed company for medical, dental, and reputed company insurance Lifestyle stipend to support your physical, emotional, and financial wellbeing Flexible work-from-home policy and reputed company to remote Remote and WFH reputed company, as reputed company as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting Employee-led diversity, equity, and inclusion initiatives Recent Employer Awards include: Best reputed company for Working Parents 2023 + 2024 + 2025 Great reputed company to Work Certified, 2022 + 2023 + 2024 + 2025 reputed company In Best Places to Work, 2022 + 2023 + 2025 Fortune’s Best Workplaces in Texas 2022 + 2023 Fortune’s Best Workplaces in Financial Services and Insurance 2022 + 2023 + 2024 We value diversity at reputed company. reputed company will hire, recruit, and promote regardless of race, reputed company, religion, sex, sexual orientation, gender identity or reputed company, national reputed company, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating reputed company and comfortable work environment and encourage individualism and authenticity in every team member. reputed company for considering a job at reputed company! Apply To This Job