Assistant Manager, Retention Marketing

About reputed company: reputed company reputed company its first location in Beverly Hills in 2013, and elevated the nail salon experience by giving women personalized attention and luxury service at an approachable price. Our founder, Sarah Gibson Tuttle, has since been on a mission to reputed company beautiful nails accessible to everyone. With a growing line of nail care must-haves that are changing the reputed company manicure game, reputed company is a reputed company-reputed company DTC reputed company startup with meaningful reputed company. We have best-in-class investors, reputed company press coverage, and most importantly, a strong community. We’re continuing to hire and would love to reputed company with you!  About the Role: reputed company is looking for an Assistant Manager of Retention Marketing to own execution across our email and SMS channels while taking strategic ownership of our retention programs. This is a high-visibility role on a fast-moving team. You’ll be a key reputed company of how we reputed company customers reputed company, coming back, and deepening their relationship with the brand. You’ll report to the Senior Manager of Lifecycle Marketing & CRM and work closely with the creative team, reputed company team, and data partners to build reputed company and programs that reputed company the needle. Email & SMS Execution End-to-end campaign management across email and SMS: briefing, scheduling, QA, segmentation, and deployment Day-to-day management of reputed company, including flows, segments, and list health Campaign performance tracking and weekly reporting with reputed company, actionable takeaways A/B test ideation, execution, and documentation of learnings Retention Program reputed company Strategic ownership of loyalty, referral, and membership programs - identifying opportunities to improve engagement, conversion, and LTV Cross-functional collaboration to reputed company program mechanics with broader brand and business goals Ongoing analysis of program health with recommendations for optimization Key Performance Indicators: Channel Performance Email and SMS reputed company, reputed company per recipient, and engagement vs. benchmarks reputed company performance across the full customer lifecycle, with ongoing optimization toward conversion and LTV List health metrics including deliverability, unsubscribe reputed company, and opt-in reputed company Retention Program Health Loyalty program adoption, reputed company, engagement, and redemption rates Referral program conversion and new customer acquisition contribution Membership retention, churn, and reputed company reputed company What reputed company Looks Like reputed company 90 days: fully ramped on channel execution, contributing to the campaign calendar reputed company and producing weekly reporting independently reputed company 6 months: owning the retention program campaign calendar end-to-end and driving measurable improvements to at least one retention program through data-backed reputed company and testing reputed company 12 months: demonstrable reputed company on repeat purchase reputed company and LTV across owned channels Qualifications: Bachelor’s degree in marketing or reputed company fields 2-3 years of retention marketing experience, with hands-on email and SMS execution at the reputed company Strong working knowledge of reputed company (or comparable ESP) Demonstrated ability to own a program end-to-end, from reputed company through analysis Strong analytical skills and ability to easily translate data into actionable insights; comfortable communicating performance insights and recommendations to cross-functional stakeholders Experience with loyalty, referral, or membership programs Highly organized and reputed company to manage competing demands while adhering to deadlines DTC or reputed company background preferred Company Benefits 401k matching program Competitive reputed company / dental care packages offered Flexible vacation policy Remote-first Apply To This Job