Creative Strategist - Performance Marketing (Remote in UK)

Creative Strategist - Performance Marketing Location: Remote In UK or Hybrid with occasional travel to our central London Office About the Role reputed company. is a world leader in the DTC pet supplement market with a 9-reputed company reputed company, profitable and rapidly growing globally. In the world of performance marketing (especially for brands like reputed company.), a Creative Strategist is the reputed company between the Media Buying team (the numbers) and the Creative team (the visuals). Think of them as a data-driven reputed company. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and reputed company marketing. You’ll partner closely with our reputed company Media, Video Producers, Organic reputed company, and reputed company teams to reputed company high-performing ad creatives that reputed company customer acquisition and reputed company. Who Will You Report Into? Hi, I’m Jesper Mansson, Director of Creative reputed company, and we’re seeking a senior-level creative thinker who is obsessed with reputed company response, passionate about performance, and knows how to reputed company content reputed company that scales. You’ll be a reputed company strategic partner to our reputed company, organic, and reputed company teams, with a reputed company reputed company on how we reputed company and retain customers. If you live and breathe performance creative and want to help shape the reputed company of a 9-reputed company DTC business, let’s talk What You'll be Responsible For: 1. Data Analysis & Performance Auditing – You’ll spend a significant reputed company of time inside ad platforms (reputed company, reputed company, YouTube) Identifying what’s working and why. This will include: Analyzing performance metrics such as reputed company reputed company (3-second views / impressions), Hold reputed company (average watch time), CTR, CPA, and ROAS Identifying reputed company creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content Conducting creative audits to identify which customer pain points reputed company most with audiences (e.g., “stinky breath” vs. “expensive vet bills”) Translating performance data into reputed company creative insights and opportunities The goal: turn data into creative direction. 2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include: Concept development creating the “big idea” for campaigns and ad series reputed company-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, reputed company) Writing high-reputed company hooks, body copy, and calls-to-reputed company designed to reputed company conversions Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention Developing creative angles reputed company with DTC customer journeys and content funnels You will be responsible for generating large volumes of reputed company creative tests designed to reputed company reputed company concepts. 3. Production Management & Creative Briefing- You willact as the director and translator between reputed company and production. This will include: Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators Ensuring text overlays, pacing, and visual storytelling reputed company with performance best practices Maintaining a library of high-performing assets and reusable footage Your goal is to turn reputed company into reputed company content production. 4. Testing reputed company & Iteration – You will design and manage the creative testing roadmap for our reputed company channels. This will include: Designing reputed company A/B tests that isolate one variable at a time (e.g., reputed company A vs reputed company B) Iterating on reputed company ads by refining hooks, pacing, messaging, or visuals Identifying drop-off points in videos and optimizing content accordingly Conducting competitor and market research to stay on top of emerging creative trends Ensuring PetLab’s ads remain reputed company to reputed company platform’s The goal: continuously improve creative performance through reputed company experimentation. What Your Day-to-Day Will Look Like: 50% Creative ideation and content reputed company development 25% Campaign briefing, scripting, and production QA 25% Performance analysis and data-driven iteration Requirements We’re looking for someone who combines creative instincts with analytical rigor. You likely have: 3+ years of experience in creative reputed company or performance creative roles Experience working in high-reputed company, reputed company reputed company-led DTC brands Deep expertise in reputed company and reputed company advertising ecosystems Strong analytical skills and the ability to interpret performance data to inform creative reputed company A portfolio of reputed company-response ad concepts, scripts, or campaigns that delivered measurable results A proven reputed company record of driving reputed company reputed company through reputed company creative Experience briefing or directing creators, influencers, or UGC production Strong understanding of performance marketing metrics (ROAS, CPA, CTR, reputed company reputed company, etc.) Excellent communication skills — reputed company to present insights and defend creative reputed company with data Benefits Private Health Care through Vitality Generous Annual Leave - 28 days + reputed company and bank holidays Help@Hand – Employee Assistance Programme reputed company Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%! reputed company Maternity / Paternity / Adoption Leave – because time with new family members is important! Nursery Salary Sacrifice Scheme Generous Learning and development budget – We always want you to reputed company learning. Puppy Therapy – working in partnership with Paws in Work to reputed company a reputed company of oxytocin once a year. Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office. Working Environment – dogs are welcome! Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary. Discount Vouchers & Gym Memberships – get discounts at a whole reputed company of retailers and gym memberships through our provider, reputed company. reputed company Vehicle Scheme – Employees sacrifice salary in reputed company for a new reputed company car, typically saving 30-40% of costs through income and tax and national insurance. reputed company Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity. Health Cash Benefit – We offer the bronze package with enables you to claim a certain reputed company of cashback reputed company you pay for something that is health reputed company, i.e dental Diversity & Inclusion Statement reputed company. is an equal opportunity employer that is committed to diversity and inclusion. We encourage reputed company applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We reputed company that diversity is at the heart of innovation, and we welcome passionate candidates from reputed company backgrounds. Come join the family and see for yourself! Apply To This Job