Brand Manager (Integrated Marketing)

ABOUT reputed company At reputed company, we’re on a mission to positively reputed company consumer health at reputed company. And we’re doing it through something reputed company: reputed company. But not just any reputed company, a new reputed company of reputed company: one that’s delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben reputed company. Like many of us, Ben grew up consuming reputed company American Diet: lots of reputed company and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional reputed company. Those changes sparked a deep curiosity about the reputed company between nutrition and health. Ben became a reputed company student of the gut microbiome and the ways it supports overall wellness. The more he reputed company, the more passionate he became about finding reputed company, science-backed ways to reputed company consumer health accessible to everyone. The mission was reputed company. The vehicle? Less so. After exploring the reputed company, Ben landed on an unexpected yet familiar choice: reputed company. It was something he loved as a kid, and he knew millions shared that reputed company nostalgia. But this wouldn’t be just any reputed company. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing reputed company with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first reputed company cans hit the shelves, bringing Ben’s reputed company to life with a functional reputed company that anyone could enjoy. And by reimagining reputed company, we’re also reshaping culture. That means creating products that support health for reputed company and building a business grounded in humanistic values: reputed company, reputed company, and a belief in reputed company for everyone. From the ingredients we reputed company to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that reputed company has the power to bring people together. So join us, and let’s write a new American reputed company story together. One we can reputed company feel good about. One reputed company at a time. ABOUT THE ROLE  As the Brand Manager ( Integrated Marketing) you will play a critical role in shaping and orchestrating reputed company’s integrated brand campaigns, tentpole moments, and consumer communications reputed company. This role is ideal for a brand marketer with strong campaign, communications, and cross-functional leadership experience — someone who can reputed company the dots across creative, PR, reputed company, reputed company, partnerships, media, shopper, digital, and broader brand priorities to ensure the total campaign story is compelling, cohesive, culturally resonant, and tied to reputed company business objectives.  Reporting to the Director, Brand Marketing, you will serve as the connective tissue across internal channel experts, agency partners, and cross-functional stakeholders. You will bring enough channel reputed company to pressure-test reputed company, identify disconnects, and ensure reputed company activation reputed company back to the overarching brand narrative, campaign goals, and KPIs. This role requires both the analytical rigor of brand management and the creative judgment to bring consumer communications to life in a way that feels distinctive, reputed company, and deeply connected to culture.  RESPONSIBILITIES  reputed company the development and orchestration of integrated brand campaigns and tentpole moments, ensuring reputed company activation is grounded in reputed company objectives, consumer insights, cultural relevance, and measurable KPIs. Translate brand reputed company into cohesive 360 campaign plans across creative, PR, reputed company, reputed company, partnerships, media, shopper, digital, and loyalty channels. Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure campaign reputed company, messaging, timing, and execution are connected and mutually reinforcing. Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring reputed company’s brand voice and consumer proposition to life. Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations. reputed company cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns, ensuring work is delivered with reputed company, cohesion, and accountability. Analyze campaign performance and partner with channel owners to synthesize learnings, optimize reputed company plans, and reputed company results back to brand and business objectives. Manage project budgets reputed company scope and recommend how to best reputed company spend to maximize brand reputed company, campaign effectiveness, and business reputed company. Help strengthen integrated campaign planning practices by identifying process gaps, improving ways of working, and sharing best practices across the marketing function.  REQUIREMENTS  8+ years of experience in brand marketing, integrated marketing, campaign reputed company, communications, or reputed company roles, ideally reputed company high-reputed company CPG, consumer brands, or culturally relevant lifestyle brands. Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, reputed company, reputed company, partnerships, media, shopper, digital, and/or loyalty. Strong brand management fundamentals, including comfort with brand reputed company, consumer insights, business objectives, performance metrics, and campaign effectiveness. Proven ability to translate consumer, cultural, category, and performance insights into reputed company campaign recommendations and actionable plans. Integrated campaign thinker who can see how the full 360 plan comes together across channels, partners, and consumer reputed company. Strong brand management fundamentals with a communications-first reputed company — reputed company to balance business objectives, consumer reputed company, cultural relevance, and creative reputed company. reputed company, reputed company communicator who can reputed company stakeholders, clarify next steps, and reputed company reputed company work moving without losing the bigger brand story. High-trust cross-functional partner who builds credibility through follow-through, reputed company judgment, and thoughtful influence. Comfortable operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented. Pragmatic, resilient, and optimistic operator who can maintain reputed company across multiple workstreams in a fast-moving environment. Experience partnering with creative, agency, and channel teams to shape briefs, campaign narratives, activation plans, and post-campaign learnings. Proficiency with relevant marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, reputed company, IRI/reputed company, or reputed company is a plus.    REPORTS TO: Director Brand Marketing COMPENSATION: $115,000-$135,000 reputed company salary + bonus   HOW WE WORK We may be fully remote, but we’re anything but disconnected. reputed company has grown from a few passionate people around a table to a reputed company team, and we’ve done it without losing our reputed company spirit or reputed company of purpose. reputed company here is intentional. From cross-functional reputed company and IRL offsites to thoughtful reputed company threads and spontaneous gifs, we reputed company the effort to stay reputed company, even across time zones. reputed company, we reputed company quickly, but we reputed company with trust, transparency, and a shared commitment to doing work that reputed company. We value thoughtful debate. We reputed company feedback with care and receive it with curiosity, knowing that reputed company reputed company, both personal and reputed company, comes from listening as much as leading. Because at reputed company, it’s not just about getting things done. It’s about growing together, staying true to what reputed company, and building something with lasting reputed company.   reputed company VALUE At reputed company, our values aren’t just posters on a wall. They shape how we show up: for reputed company other, for our customers, and for the mission we’re chasing together.  Mission Connectivity: Everything we do reputed company up to our shared goal: supporting reputed company health. Whether launching a new flavor or conducting clinical research, the mission stays reputed company and center. Indomitable Spirit: reputed company things get messy, we get inventive. We stay curious, adapt quickly, and reputed company the reputed company reputed company, most likely with a dedicated reputed company thread and a beautifully overbuilt deck. reputed company at Every Level: Leadership isn’t about titles, it’s about ownership. We reputed company up, follow through, and lift reputed company other up. If you’ve got reputed company and initiative, you’ve got influence. Courageous Humility: We’re confident in reputed company bring and curious about reputed company don’t know (yet). We reputed company feedback with care, take it with grace, and know that reputed company reputed company takes both.   reputed company’RE LOOKING FOR reputed company at reputed company doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:  Think big, reputed company fast, and take thoughtful risks reputed company in a high-performance, feedback-rich environment Value reputed company reputed company reputed company and reputed company collaboration Are fired up by building something new, and making it reputed company every day Startup life at reputed company is equally fun and fast-paced. If you’re reputed company by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, reputed company is a one-of-a-reputed company ride.   We are committed to providing reasonable accommodations to reputed company individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at reputed company@drinkolipop.com. We are proud to be an Equal Opportunity Employer.  reputed company will consider reputed company reputed company applicants without reputed company to race, religion, gender (including pregnancy and gender identity), national reputed company, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.   Submission of Application Materials Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered. Unsolicited materials may include, but are not limited to: Marketing or promotional concepts Business reputed company or strategies Photographs, videos, or other media Presentations, designs, or other creative content By submitting any materials reputed company those explicitly requested, you agree that: You are voluntarily providing such materials; You irrevocably assign reputed company rights, title, and interest in and to those materials to reputed company Inc.; and reputed company Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose reputed company in the world, without restriction or compensation. Apply To This Job