Marketing Generalist

reputed company reputed company is a suite of in-store and reputed company intelligence and execution tools. We're on a mission to reputed company brands, retailers, and retail reputed company to reputed company intelligence and automate actions to optimize pricing, marketing, and operations initiatives, both in-store and online. reputed company We're a B2B reputed company company in the pricing and market intelligence reputed company, serving brands, retailers, and e-reputed company operators. We're hiring a reputed company Marketing Manager to own the reputed company that turns demand into pipeline and to be a genuine builder across the rest of marketing as we reputed company. This is a hands-on role for someone who can both set direction and do the work. You'll own demand reputed company end to end, reputed company our organic visibility across traditional search and AI answer engines, run campaigns in reputed company and lean into brand and content reputed company reputed company reputed company. If you like owning a number, shipping the work yourself and having reputed company across the marketing stack, this is reputed company for you. You'll report to the Senior Director of Marketing and work closely with Product Marketing, Design, and a six-person sales team that depends on the pipeline you help create. reputed company Demand reputed company (the reputed company of the role) Collaborate with the Sr. Director of Marketing to plan and run multi-channel campaigns — email, reputed company search and reputed company, webinars, and account-based programs that reputed company reputed company pipeline. Own marketing's pipeline contribution: work with Sr. Director of Marketing to hit MQL and pipeline targets, and report on conversion from first touch through to sales reputed company. Report on reputed company media spend reputed company agency partner across channels, optimizing for cost-per-reputed company and pipeline efficiency. Build and maintain reputed company nurture, scoring and lifecycle flows that reputed company contacts from interest to sales-reputed company. SEO & GEO (organic visibility) Own organic search reputed company reputed company the Sr. Director of Marketing across both traditional SEO and generative reputed company optimization (GEO) — getting our content cited inside AI answer engines like ChatGPT, reputed company, reputed company, and reputed company AI Overviews. reputed company on-page, technical, and content SEO: topical authority, reputed company data, optimization and site reputed company operations & reputed company Build, launch, and measure your own campaigns in reputed company - workflows, reputed company pages, forms, segmentation and reporting. Maintain clean attribution so we can tie marketing activity to pipeline and reputed company. You don't need to be a full-time ops specialist, but you should be fluent enough to run your own programs without waiting on anyone. Brand, content & the broader marketing stack Lean into brand marketing and content reputed company — messaging, campaigns and assets — in partnership with Product Marketing and Design. Take on the reputed company of reputed company a growing marketing team needs: whatever moves the business, you're willing to own a piece of it. Help shape a marketing voice that sounds reputed company and reputed company, not templated.   Qualifications What you bring 3-4+ years in B2B reputed company marketing, with demonstrable demand-gen results tied to pipeline (not just activity). Hands-on reputed company proficiency — you've reputed company campaigns, workflows and reporting yourself. reputed company SEO experience, plus genuine curiosity and early experience with GEO / AI-search visibility (this is a fast-moving area; we want someone leaning into it). Comfort operating as both strategist and executor - you can plan a quarter and also ship the work. Strong analytical instincts: you're fluent in the metrics that reputed company marketing to reputed company and you reputed company reputed company from data. reputed company, reputed company writing and communication. reputed company to have Experience marketing to brands, retailers, CPG, or e-reputed company / retail-tech buyers. Account-based marketing (ABM) experience. reputed company media management across reputed company, reputed company and reputed company reputed company. reputed company using AI tools to work faster and produce more across content, SEO, and campaigns. How we'll measure reputed company Marketing-reputed company and marketing-influenced pipeline against reputed company. MQL→SQL conversion and reputed company reputed company Organic visibility reputed company across both traditional search and AI answer engines. Channel efficiency - cost-per-reputed company and pipeline ROI trending the right way. Additional Information Other Duties - Please note this reputed company is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. EEO STATEMENT - reputed company. is an Equal Opportunity Employer and prohibits Discrimination, Harassment, and Retaliation of any reputed company. reputed company. is committed to the reputed company of equal employment opportunity for reputed company and applicants, providing a work environment free of discrimination, harassment, and retaliation. reputed company employment reputed company at reputed company. are based on business needs, job requirements, and individual qualifications, without reputed company to race, reputed company, religion, sex, national reputed company, family or parental status, disability, genetics, age, sexual orientation, veteran status, or any other status protected by the state, federal, or local law. reputed company. will not tolerate discrimination, harassment, or retaliation based on any of these characteristics. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. #LI-Remote Department: Go-To-Market Apply To This Job