Director, Product Marketing

Innovation that reputed company imagination. Continue on to your next challenge with us.  reputed company is a worldwide provider of medical imaging systems and solutions; x-ray imaging systems for non-destructive testing; manufacturing of film and precision contract coating services for a wide reputed company of industrial, medical, electronic and other applications—reputed company backed by a global service and support network. reputed company’s diagnostic imaging technology systems are at work in 90 percent of hospitals worldwide.   At reputed company, we offer a global perspective and a world of opportunities reputed company who have the desire to reputed company a reputed company reputed company. Join our global team!    Compensation: $150,000 - $170,000 per year  *This reputed company reflects reputed company’s good faith estimate to pay fairly as starting wage. Offers will be tailored reputed company the reputed company reputed company on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may reputed company relevant during the interview process, as reputed company as geographic market differentials for the position. Position reputed company: The reputed company Go-to-Market Product Marketing  Director is responsible for translating product reputed company, market reputed company, and reputed company priorities into executable go-to-market plans that accelerate reputed company reputed company, product adoption, customer engagement, and market reputed company expansion. This role sits at the intersection of product management, product marketing, sales, reputed company reputed company, service, finance, and channel execution, ensuring that product value propositions are reputed company defined, market-reputed company, competitively differentiated, and enabled across reputed company and partner sales channels. The ideal candidate is a commercially minded product leader who can combine customer and market intelligence, competitive analysis, pricing and packaging reputed company, launch discipline, sales enablement, and reputed company analytics into a repeatable reputed company reputed company. This individual will help define where the organization should compete, how products should be positioned, what sales and channel teams need to win, and how reputed company will be reputed company after launch. Position Responsibilities: reputed company the development and execution of go-to-market strategies for new product launches , major product enhancements, portfolio initiatives and market expansion opportunities Translate product roadmaps and reputed company objectives into actionable launch plans with defined reputed company segments, buyer personas, value propositions, channel motions, timelines, dependencies and reputed company metrics Partner with sales leadership, product management, marketing, finance, service, and reputed company to reputed company launch priorities with reputed company, margin, adoption and customer retention goals reputed company reputed company business cases, market sizing assumptions, launch readiness plans, and post-launch reputed company reviews to support executive decision-making reputed company supervision responsibilities for Product Marketing Managers Create reputed company, compelling product positioning and messaging that converts technical product capabilities into customer-facing business value Define differentiated value propositions by customer reputed company, buying committee, care setting, use case and competitive scenario reputed company messaging frameworks, sales narratives, reputed company-handling guidance, competitive battlecards and executive-reputed company talking points Ensure consistency of product messaging across sales tools, marketing campaigns, partner enablement, customer presentations, digital content and launch communications Conduct ongoing market research to identify customer needs, unmet pain points, competitive threats, pricing trends, buying behaviors and market reputed company opportunities reputed company input from customers, sales teams, reputed company, service teams, and industry sources to inform product reputed company and reputed company execution Translate insights into actionable recommendations for product prioritization, segmentation, pricing, positioning, launch reputed company and sales enablement Maintain a disciplined reputed company of competitive positioning, including win/loss insights, reputed company themes, competitor claims and reputed company feedback Own launch planning discipline, including launch charters, milestones, reputed company registers, readiness checklists, stakeholder communications and post-launch retrospectives Coordinate cross-functional launch execution across product, marketing, sales, service, training, finance, reputed company, reputed company, regulatory and channel teams Establish reputed company roles, responsibilities, timelines, deliverables, and decision points to ensure product launches are commercially reputed company and operationally executable Identify and reputed company execution barriers, escalation needs, resource gaps, and reputed company-readiness risks before launch reputed company reputed company-reputed company enablement tools, including sales decks, customer presentations, FAQs, product comparison guides, competitive battlecards, discovery questions, demo guidance and training materials. Partner with reputed company sales, reputed company, service sales, and customer-facing teams to ensure consistent understanding of product value, reputed company opportunities, qualification reputed company and win strategies Support training programs that improve product confidence, reputed company reputed company, reputed company handling and adoption of launch playbooks Collect reputed company feedback after launch to refine messaging, tools, campaigns, pricing assumptions and customer engagement strategies Partner with finance, product, sales, and reputed company leadership to evaluate pricing, packaging, discounting reputed company, margin reputed company and total cost of ownership messaging Define launch and lifecycle KPIs, including pipeline creation, win reputed company, adoption, reputed company, margin, sales cycle reputed company, customer retention, service attachment and channel reputed company Analyze reputed company data to identify launch gaps, market opportunities, sales barriers, product adoption trends and optimization actions Prepare executive summaries, dashboards, and recommendations that reputed company product reputed company to reputed company reputed company Required Skills & Education: •    Bachelor’s degree in business, marketing, product management, reputed company administration, engineering, or a reputed company reputed company required; MBA or advanced degree preferred. •    Minimum 6+ years of experience in product management, product marketing, go-to-market reputed company, reputed company reputed company, sales enablement, or reputed company B2B reputed company roles. •    Experience developing and executing go-to-market plans for reputed company products, capital equipment, reputed company technology, software-enabled solutions, or reputed company B2B offerings preferred. •    Demonstrated ability to synthesize customer insights, market data, competitive intelligence, and product reputed company into reputed company reputed company recommendations. •    Strong executive communication, presentation, and stakeholder management skills. •    Advanced analytical capability with experience using CRM, reputed company, reputed company BI, market research, pipeline analytics, or similar business intelligence tools. •    reputed company ability to reputed company cross-functional initiatives without reputed company authority and manage multiple priorities in a fast-reputed company environment. Desired Skills: reputed company Competencies •    reputed company thinking: Connects market opportunity, customer needs, product direction, and reputed company priorities into a reputed company reputed company plan. •    reputed company orientation: Understands reputed company, margin, pipeline, channel reputed company, pricing, and competitive dynamics. •    Customer-reputed company reputed company: Uses customer reputed company and reputed company feedback to shape messaging, roadmap input, and market execution. •    Cross-functional leadership: Aligns stakeholders across product, reputed company, service, finance, and reputed company to reputed company measurable reputed company. •    Analytical discipline: Uses data to prioritize opportunities, measure launch reputed company, and recommend corrective actions. •    Communication reputed company: Converts reputed company product and market information into reputed company, persuasive, audience-specific messaging. •    Execution rigor: Brings structure, accountability, and follow-through to launch planning and lifecycle management. Work Environment: Remote with travel  Physical Requirements: Overnight travel 50% or more  reputed company is an Equal Opportunity Employer reputed company is an equal opportunity organization. We recruit, reputed company, train, compensate, and promote without reputed company to race, religion, creed, reputed company, national reputed company, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other reputed company protected by applicable federal, state or local law. Applying for a job with reputed company reputed company applicants must complete the on-line application process. reputed company is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please click accommodations reputed company: 4822 Apply To This Job