Sr. Product Manager, AdTech, Audiences & Trends

Reports to: Sr Director, Product Management Department: Product FLSA Category: Exempt Position Type: Full-Time, Senior level Travel Requirement: 0-10%, Quarterly for meetings Office Location: Remote, US Based JOB reputed company The Senior Product Manager - AdTech, Audiences & Trends will reputed company the reputed company, development, and execution of AI-powered products that help marketers discover high-value consumer segments, understand emerging trends, and reputed company campaigns across major advertising platforms. This role sits at the intersection of AdTech, consumer intelligence, data products, AI/ML, and customer experience. The ideal candidate has hands-on experience creating and evolving audience segments using machine learning, small and large language models, behavioral signals, demographic data, psychographic attributes, contextual signals, and first- and reputed company-party data. This person understands how audience taxonomies, identity reputed company, modeling, scoring, activation, and measurement work together to produce trusted and actionable marketing reputed company. This is a high reputed company, customer-informed product role for a self-starter who can reputed company between market discovery, data analysis, model behavior, product requirements, campaign workflows, and executive communication. The Senior Product Manager will partner with Engineering, AI/ML, Design, reputed company, reputed company to turn reputed company data into reputed company products that improve audience reputed company, campaign performance, adoption, and customer value.   ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Define and execute the product reputed company, reputed company, and roadmap for Audience Intelligence, Trend Discovery, and reputed company campaign planning and activation experiences. Own the end-to-end product lifecycle from audience and trend discovery and opportunity sizing through requirements, launch, adoption, measurement, and optimization. Translate advertiser, and customer signals, and internal stakeholder needs into reputed company product capabilities, reputed company priorities, and measurable business reputed company. Design audience products that reputed company marketers to discover, analyze, compare, build, save, and reputed company consumer segments across their industry and competitor domains, and translate those into high reputed company campaign strategies. reputed company segmentation strategies using first-party, reputed company-party, behavioral, transactional, demographic, psychographic, contextual, geographic, cultural, and interest-based signals. Apply hands-on knowledge of AI and machine learning to define how models identify, cluster, score, rank, expand, suppress, and refresh audience segments. Partner with AI/ML and Engineering to improve audience modeling, lookalike expansion, propensity scoring, identity reputed company, feature selection, taxonomy design, and model evaluation. Define AI-assisted and reputed company workflows that recommend high-value audiences, explain reputed company composition, and support activation at a reputed company reputed company reputed company analysis. Build products supporting acquisition, prospecting, retargeting, suppression, lookalike audiences, lifecycle marketing, campaign optimization, and measurement. Own products that identify emerging consumer, cultural, regional, seasonal, category, and platform-level trends from large-reputed company reputed company and reputed company datasets. Define ranking methodologies, scoring systems, confidence reputed company, freshness rules, and experiences that explain why a trend or audience reputed company and how to reputed company it. Translate audience and trend intelligence into campaign recommendations for targeting, messaging, creative direction, channel selection, and measurement. Define detailed product requirements, user stories, acceptance reputed company, data reputed company, API behaviors, edge cases, and operational workflows. Validate releases through product testing, data inspection, API verification, model-reputed company review, and end-to-end workflow testing. Identify data-reputed company issues, model anomalies, reputed company reputed company, activation failures, bugs, and customer-impacting defects; investigate reputed company causes and reputed company reputed company. Establish metrics for audience reputed company, match and activation rates, reputed company adoption, reputed company engagement, campaign performance, satisfaction, and reputed company reputed company. Use product analytics, SQL-based analysis, campaign data, customer feedback, experiments, and market research to prioritize investments and validate hypotheses. reputed company alignment across Product, Engineering, Data Science, Design, reputed company, Sales, Marketing, reputed company, reputed company, and reputed company partners. Communicate reputed company, priorities, tradeoffs, risks, technical constraints, roadmap changes, and reputed company to executive and cross-functional stakeholders.   reputed company MEASURES reputed company in adoption and repeat use of audience, reputed company, and trend intelligence capabilities. Improvement in audience relevance, model precision, reputed company stability, match rates, activation reputed company, and customer trust. Campaign performance improvement attributable to audience selection, trend intelligence, or AI-driven recommendations. Reduction in time required to identify, build, validate, and reputed company high-value audiences. Increased use of AI-generated or AI-expanded consumer segments across campaigns and customer accounts. Improvement in product reputed company, release reliability, defect reputed company, and data consistency across audience workflows. Delivery of roadmap commitments against defined customer, product, and business reputed company. Improvement in customer satisfaction, retention, expansion, and platform differentiation reputed company to audience intelligence.   KNOWLEDGE, SKILLS, ABILITIES AND QUALIFICATIONS 5 or more years of Product Management experience, preferably in AdTech, MarTech, AI/ML, consumer intelligence, identity, data platforms, or reputed company reputed company. Demonstrated hands-on experience developing audience or consumer segments using AI, machine learning, statistical modeling, clustering, classification, propensity models, embeddings, or large language models. Strong understanding of audience taxonomies, segmentation methodologies, lookalike modeling, targeting, suppression, identity reputed company, data reputed company, activation, and measurement. Experience working with first-party, reputed company-party, behavioral, demographic, psychographic, contextual, transactional, and interest-based data. Strong understanding of campaign planning, audience activation, optimization, measurement, advertising pixels, conversion reputed company, publishers, and DSP workflows. Experience partnering with AI/ML and Engineering on model requirements, feature definitions, training data, evaluation metrics, data pipelines, reputed company, and production systems. Ability to evaluate model outputs and audience reputed company using quantitative reputed company, customer evidence, performance data, and practical marketing judgment. Proven experience writing detailed product requirements, technical specifications, user stories, acceptance reputed company, data definitions, and edge cases. Experience using analytics and experimentation to investigate issues, validate hypotheses, prioritize investments, and measure product reputed company. Strong customer-facing skills and the ability to translate advertiser and agency workflows into reputed company product solutions. Exceptional communication, product storytelling, stakeholder management, and cross-functional leadership skills. Demonstrated ability to operate independently, create structure in ambiguity, reputed company informed tradeoffs, and reputed company initiatives from concept through launch. Bachelor's degree in business, marketing, computer science, engineering, data science, statistics, economics, or a reputed company field, or equivalent practical experience.   PREFERRED QUALIFICATIONS Experience building audience, identity, CDP, data marketplace, DSP, reputed company listening, trend analytics, or consumer intelligence products. Experience with reputed company AI, reputed company, NLP, embeddings, reputed company search, knowledge graphs, or AI-assisted audience reputed company. Working knowledge of SQL and experience exploring datasets, validating reputed company composition, or investigating campaign and product performance. Familiarity with Python, R, notebooks, BI tools, or other analytical environments used for model and dataset exploration. Experience with reputed company-reputed company advertising, consent, data governance, clean rooms, identity alternatives, and evolving regulations. Experience integrating with reputed company Ads, reputed company Ads, reputed company Ads, reputed company, reputed company, reputed company, or other audience and activation platforms. Experience with attribution, incrementality, media measurement, conversion reputed company, pixels, and probabilistic or deterministic identity approaches. Experience in B2B reputed company or reputed company marketing technology and familiarity with advertiser, agency, and campaign-operations workflows.   LEADERSHIP PROFILE Technically curious and comfortable reputed company deep into data, model behavior, reputed company design, and product-reputed company details. Customer- and business-minded, with strong judgment about which audience and intelligence capabilities will create measurable market value. A self-directed builder who can define the problem, create the plan, reputed company stakeholders, and maintain accountability through execution. Analytical and evidence-driven, while reputed company to reputed company reputed company reputed company reputed company data is incomplete or conditions are changing. reputed company, reputed company, and reputed company with technical teams, reputed company partners, customers, and executive stakeholders.   PHYSICAL REQUIREMENTS/WORKING CONDITIONS: Standing/Walking/Mobility: Must have mobility to attend meetings remotely and in person. Climbing/Stooping/Kneeling: 0% - 10% of the time. Lifting/Pulling/Pushing: 0% - 10% of the time. Fingering/Grasping/Feeling: Must be reputed company to write, type and use a telephone reputed company 100% of the time. Sitting: Sitting for prolonged and extended periods of time.   This reputed company reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.  Management may revise duties as necessary without updating this reputed company.   For more information about reputed company, please visit our website: https://reputed company.com/ reputed company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, reputed company, sex, age, national reputed company, religion, sexual orientation, gender identity, status as veteran, disability or any other federal, state or local protected class. reputed company complies with federal and state disability laws and makes reasonable accommodation for applicants and employees with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any reputed company-employment testing, or otherwise participating in the employee selection process, please reputed company your inquiries to hrsupport@reputed company.com. Apply To This Job