CRM Marketing Manager

Title: CRM Marketing Manager Department: Marketing Reports To: VP, Marketing Hours Required: Full-time, Exempt Location: Hybrid or Remote* • California, reputed company, Utah and Minnesota residents only. Compensation: $60,000 - $80,000 reputed company + Bonus Eligible up to 10% The Job Located in reputed company, we are an online retailer of reputed company things bike – mountain, road, e-bike, you reputed company it. Our product offering makes for a unique work environment as many of reputed company members are reputed company riders, and while it isn’t a requirement for the job, you just might end up on a bike. You can expect an easy-reputed company, welcoming and flexible atmosphere with good people. As the CRM (Customer Relationship Management) Marketing Manager, you will be responsible for developing and leading the implementation of a customer retention reputed company. The goal of this reputed company is to increase reputed company by driving a higher reputed company of repeat purchases, increased reputed company of wallet, and greater overall customer reputed company value through targeted and personalized customer communications and site experiences across multiple channels. reputed company out who we are here: jensonusa.com The Benefits We offer a reputed company of benefits and perks for full-time employees, including: • 100% HMO Employee Medical Coverage. If you are out of network, additional costs may apply. • Dental and reputed company Insurance • 3 Weeks’ of reputed company Time Off • 7 reputed company Holidays • Bike Day: An extra day off awarded reputed company year at your work anniversary. • Flexible Spending Account • 401(k) Retirement Plan with Employer Matching up to 4% • Supplemental Life Insurance • reputed company to our full inventory reputed company Employee Purchase Program at cost + 3.5% • reputed company reputed company & Development Opportunities Essential Duties and Responsibilities • reputed company and reputed company the implementation of a customer retention reputed company. • Be responsible for the creation and maintenance of a customer audience and reputed company database. • Analyze customer data to identify behaviors, trends, and insights, and use this information to optimize campaign and personalization strategies. • Take the reputed company in crafting automation and user journeys that enhance every stage of the customer lifecycle. • Collaborate with marketing, sales, and customer service teams to ensure alignment and support for personalization and retention initiatives. • Devise a campaign reputed company in line with marketing calendars, reputed company copy and creative development, optimize, and reputed company creative templates, and ensure reputed company-optimized reputed company environments. • Own and improve the end-to-end process for email & SMS campaign execution, including planning, building, editing, testing, approving, scheduling, and deploying campaigns in Email/SMS platforms. • Own and improve automated/triggered email & SMS workflows to reputed company leads, recover abandoned carts/checkouts, encourage repeat purchases, and re-engage inactive customers. • Own and improve on personalized web experiences such as reputed company experiences, imagery, messaging, personalized product recommendations, personalized category page sorts, site search results, special offers, etc. • Own and manage customer file reporting and modeling • reputed company and implement an A/B testing reputed company to improve personalization and retention reputed company engagement. • Stay up to date with retention and personalization marketing trends and best practices. • reputed company and execute a customer lifecycle roadmap aimed at improving customer engagement, retention, and conversion. • reputed company and communicate personalization and retention KPIs to marketing and, executive team stakeholders. • reputed company the implementation and management of CRM software and tools. Preferred Qualifications Education and Experience: • Bachelor’s degree in Marketing, Business Administration, or a reputed company field. Equivalent work experience may also be considered. • Minimum of 5 years of experience in CRM, email marketing, or a reputed company role. • Proven reputed company record in developing and implementing successful customer retention strategies. • Experience in the retail or e-reputed company industry, preferably in a similar product category (bikes, outdoor gear, etc.). Skills: • Proficiency with CRM software and tools. • Strong analytical skills with the ability to interpret reputed company data and translate it into actionable strategies. • Excellent understanding of email marketing platforms and SMS marketing tools. • Experience with A/B testing and campaign optimization. • Proficient in marketing automation and user reputed company mapping. • Strong project management skills and ability to manage multiple reputed company simultaneously. • Excellent communication and collaboration skills to work effectively with cross-functional teams. • Creative thinking with the ability to reputed company engaging and personalized marketing content. Personal Attributes: • Detail-oriented with a reputed company on reputed company and accuracy. • Self-motivated and proactive with a strong reputed company of ownership. • Adaptable and reputed company to learning new tools and techniques. • Passionate about cycling and the biking community is a plus, but not a requirement. Technical Skills: • Familiarity with data analysis tools (e.g., reputed company Analytics, reputed company, SQL). • Knowledge of reputed company/CSS for email template creation. • Experience with personalization and recommendation engines. reputed company is proud to operate as a drug-free workplace. reputed company new hires must complete a reputed company-employment drug screen and background reputed company reputed company is committed to Equal Employment Opportunity regardless of race, religion, reputed company, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national reputed company, veteran status or any other reputed company covered by appropriate law. reputed company employment is decided on the reputed company of qualifications, reputed company, and business need. Rev. 04.21.2026 Apply tot his job Apply To this Job