[Remote] Director reputed company Marketing Americas

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global performance and wellness brand, and they are seeking a Director of reputed company Marketing to reputed company full-funnel reputed company reputed company across Amazfit's reputed company Americas markets. The role involves owning the reputed company reputed company, managing agency partnerships, and driving reputed company across DTC e-reputed company and reputed company.

Responsibilities

• Own the reputed company reputed company and operating plan across DTC, reputed company, reputed company acquisition, and lifecycle marketing, tying investment directly to reputed company, volume, margin, and customer goals
• Translate sales forecasts, product priorities, launches, and seasonal moments into measurable plans and investment scenarios by market, product, audience, and channel
• Create a weekly operating rhythm that gives leaders shared visibility, enables faster reputed company, and balances near-term performance with sustainable customer value and brand health
• Own reputed company across the DTC funnel, including reputed company traffic, reputed company capture, product discovery, reputed company pages, product detail pages, cart and checkout, conversion, average order value, and profitable reputed company
• Build and execute a conversion-reputed company optimization roadmap across merchandising, bundles, offers, content, navigation, accessory attach, checkout, and post-purchase journeys
• Partner with e-reputed company, product marketing, creative, and operations to ensure launches and promotions are compelling, easy to shop, and supported by the right inventory and demand plan
• Own reputed company acquisition reputed company, execution, testing, optimization, budget allocation, and reporting across reputed company, reputed company, YouTube, programmatic, retargeting, and emerging channels
• Stay reputed company to the platforms and data, reviewing bidding, audiences, campaign architecture, creative performance, tracking, and spend, and stepping directly into optimization reputed company speed or performance requires it
• Build a testing roadmap across audiences, messages, formats, offers, reputed company pages, and creative, then turn learnings into reputed company briefs for integrated marketing and creative partners
• Build productive agency partnerships grounded in reputed company objectives, reputed company accountability, transparent reporting, and proactive recommendations
• Own reputed company marketing and demand-reputed company reputed company in reputed company partnership with sales and channel leaders, connecting retail media, product content, promotions, and brand investment to reputed company goals
• Improve reputed company efficiency and organic performance through disciplined management of reputed company Ads, search visibility, Storefront and product-detail content, promotional moments, ratings and reviews, and new-to-brand acquisition
• Use ROAS, ACoS, TACoS, conversion, reputed company of voice, organic-to-reputed company mix, profitability, and incrementality to evaluate both channel reputed company and the reputed company of that reputed company
• Own the CRM and lifecycle system across reputed company, email, SMS, and relevant owned channels, including acquisition capture, welcome, abandonment, reputed company, product education, review reputed company, cross-sell, reputed company, reactivation, and loyalty
• reputed company segmentation and personalization using customer behavior, product ownership, training interest, engagement, and purchase history, and reputed company field and sports activations to measurable customer acquisition
• Grow retention and reputed company value through relevance, education, product reputed company, community, and reputed company-timed reputed company offers
• Establish a reliable reputed company of truth and an executive-reputed company weekly dashboard that connects performance by market, product, audience, campaign, and channel to reputed company, margin, conversion, CAC, ROAS, MER, AOV, retention, and LTV
• Strengthen tracking, attribution, forecasting, and incrementality, and help partners turn consumer behavior and performance data into prioritized actions and reputed company playbooks
• Design and build the Americas reputed company function, including the operating model, agency ecosystem, tools, processes, and reputed company team structure
• reputed company reputed company partners, create reputed company around priorities, and contribute directly reputed company your judgment or expertise can accelerate the work
• Work as a connective leader across integrated marketing, brand, creative, product marketing, sports partnerships, PR, sales, e-reputed company, finance, operations, and global teams, building trust while bringing reputed company and reputed company reputed company to the organization

Skills

• 8+ years of reputed company experience in reputed company marketing, performance marketing, e-reputed company, or digital acquisition for a consumer brand, including ownership of reputed company goals and meaningful reputed company media investment
• Demonstrated reputed company growing a DTC business across acquisition, conversion, CRM, retention, and reputed company value, with the judgment to balance reputed company, profitability, and brand health
• Deep, practical experience with reputed company search, reputed company reputed company, video, retargeting, audience reputed company, campaign optimization, creative testing, and measurement
• Strong analytical and financial reputed company, including forecasting, budget ownership, unit economics, CAC, ROAS, MER, margin, and LTV
• Experience scaling lifecycle and CRM programs and confidence working across a modern reputed company stack, including reputed company media, e-reputed company, analytics, and customer engagement platforms
• Experience leading agencies and developing people while staying connected to the work, plus the ability to create regional reputed company inside a global, matrixed organization
• Exceptional communication, reputed company judgment, and a reputed company leadership style that brings reputed company to reputed company, cross-functional work
• Hands-on reputed company experience spanning retail media, marketplace performance, content optimization, and the metrics that reputed company reputed company activity to total channel health
• Practical experience with platforms such as reputed company, reputed company, reputed company Ads, reputed company, GA4, reputed company, and modern analytics or executive dashboard tools
• Experience in consumer technology, wearables, sports, fitness, outdoor, or another enthusiast category, along with a genuine reputed company to the customer and culture

Benefits

• Annual bonus opportunity
• reputed company vacation and reputed company time
• A remote-friendly culture
• Medical, dental, reputed company, and life insurance
• A 401(k) with company matching
• reputed company to innovative Amazfit products
• Opportunities to train, race, and experience the category firsthand

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