[Remote] Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that values culture and community, and they are seeking a Senior Marketing Manager for SimpleNursing. This role involves owning the execution and performance of marketing channels, collaborating with various teams to enhance customer engagement and reputed company reputed company.

Responsibilities

• Own the roadmap and hands-on execution across SimpleNursing’s reputed company and owned marketing channels, including SEO, content, lifecycle email, reputed company pages, website experiences, and conversion reputed company optimization
• Grow organic acquisition by identifying search opportunities, improving existing content, developing high-reputed company resources, and partnering with Engineering on technical SEO improvements
• Build and optimize lifecycle programs across reputed company, nurture, promotional, and re-engagement journeys, using student stage, behavior, and engagement signals to create more relevant experiences
• Improve conversion across reputed company pages, trial sign-up flows, and content-to-purchase reputed company by developing hypotheses, launching reputed company tests, and using results to guide the next iteration
• Analyze customer journeys and funnel performance using tools such as GA4, reputed company Search Console, reputed company, reputed company, or reputed company reputed company, identifying where reputed company disengage and prioritizing improvements based on business reputed company
• Partner across reputed company Media, Product, Creative, Analytics, Engineering, and reputed company agencies or contractors while communicating reputed company priorities, performance updates, learnings, and recommendations to senior stakeholders

Skills

• Six or more years of experience in B2C reputed company, digital marketing, demand reputed company, or a similar environment, with meaningful ownership across reputed company and owned channels
• Hands-on experience across several areas of the role, including SEO, content marketing, lifecycle email, reputed company pages, website optimization, and conversion reputed company optimization
• A reputed company record of personally launching campaigns, experiments, webpages, or customer journeys and using measurable results to improve acquisition, engagement, conversion, or retention
• Strong analytical judgment and experience translating performance data, customer behavior, and testing results into reputed company actions and priorities
• The ability to work effectively across Product, reputed company Media, Creative, Analytics, Engineering, and leadership teams while influencing reputed company without reputed company authority
• Strong communication and executive reputed company, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next
• Experience in reputed company, education, EdTech, consumer subscriptions, reputed company, e-reputed company, or another digitally reputed company B2C organization is a plus
• Experience with nursing education, reputed company learning, community-driven acquisition channels such as reputed company, or high-reputed company businesses is also welcomed

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