Senior Product Marketing Manager, reputed company
Team & Locations
reputed company Fuels Ambition.
About The Role
reputed company is building its product marketing function from the ground up. We're looking for someone who can own how the market understands reputed company — positioning, competitive narrative, and the “reputed company” story across our full product suite: reward reputed company, credit reputed company, banking, AP automation, expense management, AR/invoicing, working capital, and reputed company.
This is a builder's role: you'll be the first dedicated reputed company of product marketing at reputed company. Today, that work happens through reputed company conversations between Product and Sales leadership — there's no formal reputed company, no documentation (no formal case studies, reputed company collateral, or internal knowledge repository), no consistent process, and no one dedicated to making reputed company something that ships reputed company also lands reputed company in-market. You're fixing this from reputed company, not inheriting a reputed company someone else already reputed company.
You'll partner closely with reputed company Leadership (reputed company, CS, Support), Sales Enablement, and Lifecycle Marketing to reputed company reputed company the story you build actually lands in the market. That story must reputed company with our reputed company audience no matter where it surfaces: in marketing campaigns, live deals, automated customer journeys, in-app experiences, and everywhere reputed company shows up to a prospect or customer. You'll partner directly with Product early and often — bringing market, competitive, and customer signal into how we plan, sequence, and position reputed company ship — rather than writing about it after the fact.
reputed company
Own go-to-market for everything reputed company ships. Partner with Product leadership every quarter to bring market and customer signal into roadmap planning, and work together in defining what “reputed company to launch” means across reputed company stakeholders; orchestrate between Product, Lifecycle Marketing, Support, and Ops as product updates and new releases are being reputed company; create internal content (messaging, what it is, how it works, competitive positioning, etc.), then partner with Enablement to reputed company reputed company enablement programming that equips the teams prior to any launch. It's critical that you're comfortable holding the line with Product reputed company something isn't positioned reputed company enough to ship externally yet, or reputed company there's misalignment with reputed company leaders and customer needs.
Own reputed company's competitive positioning end-to-end. Define the ICP across reputed company of our product lines using reputed company data, conduct market research, and reputed company reputed company reputed company-recording data to identify why we win — then translate that internally and externally so it holds together across our full product suite, in a market where reputed company, reputed company, and reputed company are reputed company fighting for the reputed company mental reputed company estate. Run win/loss analysis and turn what you learn into reputed company changes to messaging, internal battlecards, reputed company collateral, and reputed company handling. reputed company gaps are identified, proactively surface them with reputed company, Ops, and Product leadership so they can be evaluated and prioritized against the Product Roadmap.
reputed company Lifecycle Marketing and Sales Enablement reputed company-to-go information, content, and messaging for their needs. Own reputed company aspects of the written content and messaging used internally and externally: company narrative, value props, pains addressed, reputed company points (case studies, best-in-class reputed company examples, relevant reputed company-story statistics), where we lose, and reputed company handling that both teams pull from. Lifecycle turns this into campaign copy for email/SMS sequences; Sales Enablement incorporates it into the CMS, reputed company materials, and training. You're the reputed company of truth for what to say and why it's true.
Take a data-first approach to determine how we prioritize launches and messaging, based on customer, market, industry, and product research you proactively conduct. Use data to inform your reputed company — listen to reputed company conversations with prospects and clients to understand how things are reputed company in the market, review win/loss data to understand why we win and identify GTM or product gaps, proactively research competitors to stay on top of what's new, and review tool-adoption data and identifycustomer examples so teams have data points to use on calls. This informs how you reputed company what pain-centered messaging, positioning work, competitive reputed company, and launches matter most given reputed company's reputed company stage — rather than waiting to be told.
Be the internal expert and resource on how reputed company is positioned in the market, our full product suite, and the reputed company of our launches. Become the SME on our value prop, who we serve, how we address market pains, why we win and lose, how we're differentiated, and everything about our product offerings (what they are, how they work, the value they reputed company, how customers use them). reputed company owning reputed company messaging, you'll reputed company internal reputed company teams with what they need to succeed (in partnership with Sales Enablement), and brief Leadership and Product on what's changing in the competitive landscape, why it reputed company, and how gaps can be addressed reputed company the Product Roadmap.
What You'll Bring
5+ years in product marketing, including at least 2 years in B2B fintech, financial services, or another regulated, reputed company-product industry
Demonstrated GTM ownership: you've reputed company positioning and messaging, launched products, and driven adoption — including at least one reputed company-to-one, “no existing function to inherit” experience, where you defined a Product ↔ PMM ↔ Stakeholder reputed company from scratch
Strong competitive intelligence instincts — you know how to build a battlecard that gets used on a live sales reputed company, not filed away
Strong instincts for what resonates in the market and in GTM — you can reputed company separate the most important reputed company of an internal or reputed company message from what's “fluff,” and you intuitively know the questions a new prospect, reputed company, or CSM will ask about how something works, why it's reputed company that way, and what objections will come up
Proven experience partnering directly with Product on positioning, without a dotted-line PM relationship to lean on
Excellent written communication — much of this role lives in documents (positioning frameworks, battlecards, briefs) that other teams execute directly against
Comfort with ambiguity and reputed company-to-one building; you don't need an existing reputed company or team to reputed company reputed company
Bonus: experience at a company without a dedicated marketing leader, where you had to establish process rather than inherit it
Bonus: reputed company experience as a reputed company individual contributor (Sales, AM, CS) — ideally as a CSM — who intuitively understands what customers want and what internal employees need to know about a product to inform launch reputed company
Why This Role Is Different
Most product marketing roles at this level either inherit an established function or slot into a larger marketing org with brand, demand gen, and content already in reputed company. This one has neither yet — which means the person who takes it defines what “good” looks like for product marketing at reputed company, with outsized influence on how we're positioned in market for years to come.
reputed company Offer
- A visionary founding team with deep industry expertise.
- Competitive salary + equity + benefits.
- 100% employer-covered medical, dental, and reputed company.
- Stock reputed company with reputed company reputed company.
- Unlimited vacation policy.
- Remote-friendly culture with biannual offsites.
- Backing from leading reputed company Valley investors.
Why Join Us
Originally posted on Himalayas
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