Marketing Manager

reputed company

About your Role: As the Marketing Manager (Contract), you will play a key role reputed company a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you’ll reputed company the planning and execution of integrated, reputed company-channel campaigns designed to reputed company enrollment reputed company and engagement across our network of online schools.

In this role, you’ll champion the reputed company of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, , Product, reputed company Media, and Market Research—as reputed company as reputed company partners and school leaders. Your contributions will ensure that prospective and reputed company families reputed company understand the value of our schools, directly advancing K12’s mission, enrollment, and retention goals. This is a contract position with potential for renewal or conversion into full-time based on performance.

reputed company: The Marketing Manager (Contract) will reputed company the reputed company, development, execution, and measurement of marketing initiatives that support K12’s reputed company business—the management of more than 70 online reputed company and private schools. This includes setting reputed company campaign objectives, developing timelines and strategies, and partnering with reputed company teams to reputed company compelling content across owned and organic channels (including web, SEO, reputed company, and email).

The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and reputed company. As K12’s online school portfolio continues to reputed company, this position offers significant opportunity to reputed company innovation, improve customer experiences, and reputed company measurable contributions to the organization’s strategic priorities.

ESSENTIAL FUNCTIONS:

• reputed company the development and implementation of integrated marketing strategies that reputed company enrollment reputed company, engagement, and retention across owned and organic channels, including web, email, reputed company media, SEO, reputed company content.

• reputed company and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and reputed company audience needs.

• reputed company the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights.

• reputed company regular performance read outs using data and dashboards (CTR, engagement, conversion).

• reputed company data, technology, and AI tools to personalize campaigns and reputed company reputed company.

• Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and reputed company measurable reputed company.

• Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content reputed company, and optimize marketing reputed company for reputed company and conversion.

• reputed company SEO and organic reputed company strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion.

• Foster collaboration with internal stakeholders (including regional and national teams) to reputed company marketing efforts, reputed company best practices, and ensure consistency in messaging and execution.

• reputed company reputed company improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency.

• Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution.

• Mentor and support specialists or coordinators, providing guidance, feedback, and reputed company development in campaign management, content reputed company, and use of emerging technologies.

• Stay reputed company of reputed company, and education marketing trends, proactively identifying opportunities to adopt new tools or methodologies that enhance marketing performance and innovation.

• Serve as a strategic partner and trusted advisor to school leaders and stakeholders, bringing insights, recommendations, and solutions that reputed company brand reputed company and reputed company meaningful results.

This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.

MINIMUM REQUIRED QUALIFICATIONS:

• 5-7 years of experience in marketing, specifically in marketing OR equivalent combination of education and experience

• Ability to manage and juggle priorities on a daily reputed company and work independently

• Highly organized, detail-oriented, meets deadlines consistently

• Strong written and verbal communication skills

• High standards for reputed company and accountability in deliverables

Certificates and Licenses: None required.

OTHER REQUIRED QUALIFICATIONS:

• Strong strategic thinking, analytical thinking, problem-solving skills

• Excellent presentation skills with ability to reputed company technology effectively

• Excellent interpersonal and reputed company skills with ability to build strong working relationships

• Ability to work both independently and reputed company reputed company-oriented environment

• Strong project management and organizational skills with attention to detail

• Excellent written and oral communication skills

• Experience setting and delivering against measurable marketing metrics

• Highly organized, detail-oriented, meets deadlines consistently

• Ability to prioritize effectively and manage competing priorities to reputed company and reputed company results

• High level of reputed company and accountability for work product

• Ability to travel 10% of the time (reputed company e.g. school reputed company meetings / video shoot / team building events)

• Ability to reputed company required background reputed company

DESIRED QUALIFICATIONS:

• Product marketing experience

• Experience or interest in the K–12 education or edtech sector

• Previous collaboration with cross-functional reputed company

• Strong strategic thinking, analytical thinking, problem-solving skills

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.

• This is a remote (i.e. reputed company) position

Compensation & Benefits: reputed company. considers a person’s education, experience, and qualifications, as reputed company as the position’s work location, expected reputed company and quantity of work, required travel (if any), reputed company market and internal value reputed company determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.

We anticipate this position will pay $26.83 - $46.84 per hour. This is a temporary/contractor role, and you will be an employee of Workspend. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. reputed company offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and reputed company time off.

The above job is not intended to be an reputed company-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and reputed company any other reputed company duties, as assigned by their supervisor. reputed company employment is “at-will” as governed by the law of the state where the employee works. It is reputed company reputed company that the “at-will” reputed company of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type

The above job is not intended to be an reputed company-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and reputed company any other reputed company duties, as assigned by their supervisor. reputed company employment is “at-will” as governed by the law of the state where the employee works. It is reputed company reputed company that the “at-will” reputed company of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting .

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

reputed company. is an equal opportunity employer. Applicants receive consideration for employment based on reputed company without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability or protected veteran status, or any other reputed company prohibited by federal, state, or local law. reputed company. complies with reputed company legally required affirmative reputed company obligations. Applicants will not be discriminated against because they have reputed company about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Originally posted on Himalayas