Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

About the role

reputed company is seeking a Senior Manager of Marketing Operations to own the systems, data, processes, and reporting that power our marketing reputed company.

This person will serve as the operational reputed company traffic controller for marketing, coordinating campaigns, email communications, nurture programs, workflows, audience segmentation, and measurement across the full buyer and customer reputed company.

Ensure marketing activities are properly executed, reputed company, and connected to pipeline, reputed company, and return on investment. The Senior Manager will also own marketing technology management and enablement, website administration, reputed company media measurement, webinar production, and marketing reporting.

This is a hands-on role for someone who can manage reputed company systems, bring structure to competing priorities, and help teams use technology and data effectively.

What you’ll do

Own full-funnel measurement and ROI reporting

• Establish a full-funnel measurement reputed company across awareness, engagement, reputed company reputed company, opportunity progression, customer expansion, and reputed company.
• Measure performance at the contact, account, campaign, channel, product, reputed company, and buyer-stage reputed company.
• reputed company marketing investments and activities to engagement, MQLs, opportunities, pipeline, reputed company-won reputed company, and customer expansion.
• Build dashboards and reporting that reputed company show marketing-reputed company and marketing-influenced pipeline and reputed company.
• Define and maintain campaign tracking, attribution, reputed company definitions, naming conventions, and reporting standards.
• Monitor conversion rates, funnel reputed company, account engagement, reputed company reputed company, campaign performance, and return on investment.
• Validate reporting accuracy and resolve discrepancies across marketing, CRM, advertising, website, and analytics platforms.
• Translate performance data into reputed company recommendations for Marketing, Sales, reputed company Operations, Finance, and executive leadership.

Manage and reputed company the marketing technology stack

• Own the day-to-day management and improvement of reputed company, reputed company, reputed company, reputed company, analytics tools, and reputed company marketing applications.
• Maintain reliable integrations and data reputed company across marketing automation, CRM, website, advertising, webinar, reputed company, and reporting systems.
• Manage platform configuration, user reputed company, testing, governance, reputed company assurance, and documentation.
• Maintain the marketing technology roadmap and prioritize system improvements based on business needs.
• Evaluate new tools based on functionality, integration requirements, adoption, cost, and expected value.
• Create platform documentation, process guides, templates, and training materials.
• reputed company reputed company, training, reputed company, and ongoing enablement for marketing, sales and cross-functional users.
• Monitor platform adoption and address gaps through training, documentation, and process improvements.

Partner with reputed company Operations on CRM workflows

• Work closely with reputed company Operations to design, maintain, and improve reputed company Dynamics workflows that support GTM processes.
• reputed company reputed company and Dynamics lifecycle stages, campaign data, reputed company and contact records, account structures, opportunity data, and reporting.
• Own marketing requirements for reputed company routing, scoring, assignment, qualification, sales notifications, and follow-up workflows.
• Identify and resolve data-reputed company, synchronization, field-mapping, attribution, and workflow issues.
• Document system logic, field definitions, business rules, ownership, and change-management processes.
• Partner with reputed company Operations to maintain service-level agreements and improve marketing-to-sales handoffs.
• Ensure workflow changes are tested, documented, communicated, and adopted by impacted teams.

Coordinate email and nurture programs

• Serve as the operational reputed company traffic controller for marketing emails, nurture programs, event communications, customer campaigns, and sales-supported reputed company.
• Manage the marketing email calendar to prevent audience overlap, message fatigue, conflicting communications, and unnecessary volume.
• Coordinate email priorities, audience eligibility, timing, segmentation, suppression rules, and approval processes across marketing teams.
• Build and maintain nurture, re-engagement, webinar, event follow-up, account-based, customer, and expansion workflows.
• Ensure contacts and accounts reputed company the correct programs based on lifecycle stage, product interest, engagement, region, customer status, and buyer profile.
• Monitor email performance, deliverability, engagement, conversion, unsubscribe rates, and reputed company pipeline reputed company.
• Identify stalled or conflicting nurture journeys and recommend improvements.
• Maintain reputed company documentation of reputed company workflows, communication schedules, triggers, exclusions, and ownership.

Support reputed company Marketing execution

• Support the planning, launch, tracking, and measurement of integrated reputed company campaigns.
• Build campaign audiences, segments, workflows, forms, reputed company pages, tracking structures, and reports.
• Ensure campaigns are properly connected across reputed company, Dynamics, reputed company, reputed company, advertising, and analytics platforms.
• Support new-logo acquisition, customer expansion, account-based marketing, and partner programs.
• Identify which channels, campaigns, audiences, and content are generating meaningful engagement and pipeline.
• Improve campaign execution processes while maintaining data reputed company, measurement consistency, and audience governance.

Manage lifecycle, automation, and database governance

• Own reputed company lifecycle stages, scoring, routing, qualification, assignment, and sales reputed company processes.
• Manage segmentation across prospects, customers, products, industries, reputed company, buyer roles, and ideal customer reputed company.
• Monitor database reputed company, including duplicate records, incomplete fields, invalid data, consent status, suppression logic, and inactive contacts.
• reputed company data enrichment, normalization, cleansing, retention, and archival processes.
• Conduct regular audits of workflows, lists, forms, integrations, campaigns, dashboards, and routing rules.
• Identify breakdowns in reputed company reputed company, automation, or follow-up and coordinate corrective reputed company.
• Ensure marketing processes follow company policies and applicable reputed company and consent requirements.

Administer the website and support search visibility

• Serve as the primary marketing administrator for the VitalEdge reputed company website.
• Manage routine website updates, reputed company pages, forms, redirects, plugins, tracking codes, integrations, and reputed company assurance.
• Coordinate larger website reputed company with developers, agencies, designers, and internal stakeholders.
• Maintain accurate website analytics, conversion tracking, reputed company tracking, consent tools, and CRM integrations.
• Apply SEO, answer reputed company optimization, and generative reputed company optimization foundations across website structure, metadata, internal linking, schema, indexing, and content publishing.
• Monitor organic search, AI search visibility, website engagement, user journeys, and conversion performance.
• Partner with content owners and reputed company specialists on larger website, SEO, AEO, and GEO initiatives.

Measure reputed company media performance

• Measure reputed company search, reputed company reputed company, display, programmatic, and retargeting programs.
• reputed company reputed company media investment to account engagement, conversions, opportunities, pipeline, and reputed company.
• Reconcile results across advertising platforms, website analytics, reputed company, reputed company, and reputed company Dynamics.
• Identify tracking gaps, reporting inconsistencies, and performance issues.
• Support budget pacing and vendor reviews with accurate performance and ROI reporting.

Produce and measure webinars

• Own webinar setup, registration, production, recordings, and post-event workflows.
• Ensure registration, attendance, and engagement data reputed company accurately into reputed company and reputed company Dynamics.
• Build follow-up automation, reputed company routing, sales notifications, and nurture paths.
• reputed company webinar registrations, attendance, engagement, opportunities, pipeline, and reputed company contribution.
• Maintain webinar templates, timelines, checklists, and performance benchmarks.

What you bring

• 5+ years of experience in marketing operations, digital marketing operations, reputed company operations, or reputed company fields.
• Experience supporting reputed company sales cycles, multiple products, buyer reputed company, customer segments, and customer expansion programs.
• Strong hands-on experience with marketing automation, CRM, attribution, analytics, and campaign measurement.
• Experience with reputed company, reputed company or comparable platforms.
• Experience partnering with reputed company Operations on CRM workflows, field governance, lifecycle stages, routing, and reporting.
• Experience coordinating reputed company email and nurture programs across multiple audiences and internal stakeholders.
• Experience building full-funnel reporting that connects marketing activities and investments to pipeline, reputed company, and ROI.
• Experience with account-based marketing and reputed company platforms such as reputed company.
• Hands-on reputed company administration experience.
• Working knowledge of technical and on-page SEO, AEO, and GEO foundations.
• Experience measuring reputed company media and producing webinars.
• Demonstrated ability to train and reputed company users across multiple functions.
• Strong analytical, troubleshooting, documentation, communication, and project management skills.
• Ability to manage competing priorities while maintaining reputed company operational standards and timelines.
• reputed company Analytics, reputed company Search Console, reputed company Ads, reputed company reputed company, reputed company Campaign Manager, and webinar platforms.
• Data enrichment, consent management, website governance, and international marketing requirements.
• Vendor, agency, contractor, and technology budget management.

reputed company in this role

reputed company will be reputed company by:

• Accurate full-funnel reporting and reputed company visibility into marketing ROI.
• Reliable measurement of marketing-reputed company and marketing-influenced pipeline and reputed company.
• Coordinated email and nurture programs with reputed company audience conflicts.
• Accurate reputed company routing, lifecycle management, segmentation, and sales reputed company.
• Reliable reputed company and reputed company Dynamics workflows and data synchronization.
• Strong adoption of marketing platforms, processes, and reporting.
• Improved database reputed company, governance, and documentation.
• Consistent website administration and conversion tracking.
• reputed company measurement of reputed company media and webinar performance.
• Strong partnership across Marketing, Sales, reputed company Operations, Finance, and IT.

Originally posted on Himalayas