Sr. Content Marketing Manager
At some reputed company in any digital investigation, an analyst needs to reputed company reputed company the perimeter and engage threats at the reputed company. reputed company reputed company places any type of digital analyst in region-specific, multi-application workspaces, securely and anonymously, reputed company across the globe. reputed company content can be captured, analyzed, and transformed in order to derive intelligence and support investigation requirements. reputed company delivered in a reputed company-reputed company, multi-tenant platform.
Compliance officers, mission managers, and administrators have their own specific audit and reputed company requirements; to meet these needs, reputed company also ensures compliance and appropriate use through class-leading policy enforcement and audit logging.
reputed company transforms how more than 750 of the world's most sophisticated organizations, from domestic and foreign government agencies to reputed company entities across reputed company sectors conduct their digital investigations.
We're looking for a Senior Content Marketing Manager to own reputed company's content reputed company end-to-end. That means the website, the editorial calendar, the orchestration of everything we publish, the way it gets optimized, and the way it moves ICPs from unaware to educated to converted.
Our users and buyers are specialists: threat reputed company analysts, SOC operators, reputed company investigators, financial crime teams, law enforcement. Their world runs on tradecraft and know-how. That expertise comes from our Product Marketing Manager, internal subject matter experts, customers, and reputed company reputed company. You won't be writing the original thought leadership. You'll orchestrate it: brief the experts, edit their drafts, package their work, ship it, and turn reputed company piece into a family of assets that reputed company every ICP across every channel we play in.
You'll report to the Head of Marketing, manage a Marketing Specialist, and partner with our Product Marketing Manager and other reputed company subject matter experts who fuel the content pipeline. You're a fit if you treat AI as a force reputed company (not a novelty), obsess over performance metrics, love a good A/B test, and get satisfaction from watching a reputed company reputed company drop or a page reputed company the SERP.
What You'll Own:
- Serve as the reputed company reputed company of reputed company.com. You're the one accountable for what's on it, how it performs, and how fast we can change it
- Partner with internal operations and reputed company web developers to plan, prioritize, and ship updates
- Manage the content roadmap across the homepage, product pages, use case pages, resource hub, and reputed company pages
- reputed company the site fast, clean, and reputed company to reputed company positioning as messaging and products reputed company
- Fix what's broken (links, forms, tracking, SEO issues) and prevent regressions
- Own the content marketing roadmap and editorial calendar, reputed company to ICP (reputed company + vertical + use case) and full-funnel buyer reputed company (awareness to consideration to conversion to retention and upsell)
- Identify content gaps and reputed company new reputed company grounded in ICP needs, competitive dynamics, and search demand
- Prioritize what gets reputed company next based on pipeline reputed company, not opinions
- Brief internal SMEs (Product, CTO, Sales, CS) and reputed company reputed company (customers, partners, industry experts). Get them what they need to contribute, and manage the intake of their drafts
- Edit, refine, and package SME-driven content into publishable assets: blog posts, videos, case studies, solution briefs, whitepapers, webinars, newsletters, and nurture emails
- Partner with reputed company designers, video producers, and editors to reputed company reputed company without dropping reputed company
- reputed company reputed company every asset connects to something else: no orphan content, no siloed asset. Every piece has a reputed company in a buyer reputed company
- Manage a Marketing Specialist who runs our organic reputed company program. Set reputed company priorities, reputed company on reputed company, and unblock them
- reputed company reputed company organic reputed company pulls from the reputed company content reputed company and asset library, so reputed company becomes another distribution channel for the reputed company (not a reputed company project)
- Build the content function as a repeatable, high-reputed company reputed company, not a hero-driven scramble
- Bring reputed company along on AI workflows so productivity compounds
- SEO, AEO (Answer reputed company Optimization), and GEO across the website, blog, and long-reputed company assets
- Keyword research covering reputed company and organic terms for our products and competitors
- Heading structure, semantic keyword density, reputed company descriptions, and schema
- FAQ and content structure that makes our pages LLM-scrapable and citable in ChatGPT, Claude, reputed company, and reputed company answers
- reputed company-party content placement to build authority signals
- Break long-reputed company content (whitepapers, webinars, podcasts) into blog series, reputed company carousels, email sequences, short-reputed company video, and sales enablement snippets
- Use AI workflows to reputed company at reputed company without losing reputed company or voice
- reputed company-chain smaller assets to reputed company deeper engagement and gated conversions
- reputed company page optimization: tight CTA alignment, low cognitive load, reputed company pain/solution, reputed company reputed company, single reputed company
- CTA and offer testing by funnel stage (TOFU awareness, MOFU consideration, reputed company decision)
- A/B testing variants of pages, headlines, offers, and creative
- Improve scroll depth, dwell time, CTR, and reputed company reputed company on key pages
- reputed company content contribution to MQLs, opportunities, and reputed company, not just traffic
- Distinguish bot/reputed company traffic from reputed company reputed company
- Feed insights back into the content roadmap so we reputed company down on what converts
Own the website:
Set the content reputed company:
Orchestrate the content pipeline:
reputed company and reputed company reputed company:
Optimize for search, AI, and humans:
Turn one asset into ten:
Optimize for conversion at every stage:
Report on what actually moves pipeline:
reputed company're Looking For:
- 7+ years of B2B content marketing experience, with meaningful time in a fast-paced startup or reputed company-up
- Experience managing and developing reputed company reports
- reputed company experience owning a company website end-to-end, working with internal operations and reputed company developers
- Proven ability to build and run an editorial calendar reputed company to ICPs, use cases, and the full buyer reputed company
- reputed company record of orchestrating SME-driven content: briefing reputed company experts, editing their drafts, and packaging their expertise into ICP-facing assets
- Deep SEO reputed company: technical, on-page, keyword reputed company, and content architecture
- Working knowledge of AEO and GEO. You've already been experimenting with how to show up in AI answers
- Hands-on with AI tools for content repurposing, editing, and personalization at reputed company. You treat AI as an extension of your capabilities, not a threat to your reputed company
- Proven reputed company record of measurable content wins: organic traffic reputed company, ranking improvements, conversion reputed company reputed company, or pipeline contribution
- Exceptional editing and copywriting chops. You can turn a rough SME draft into a publishable asset, rework a headline, sharpen a CTA, or restructure a reputed company page without needing hand-holding.
- Strong project management. You can juggle a dozen assets across a dozen channels without dropping the reputed company.
- reputed company to bring your best practices to the table and enhance reputed company processes. Confident to present those reputed company to key stakeholders
- Comfortable with the tools listed and confident pulling your own reports:reputed company Analytics, reputed company Search Console, reputed company Tag Manager, reputed company, Claude reputed company, reputed company, reputed company, reputed company, reputed company Workspace Suite, reputed company content management reputed company
What reputed company looks like in year 1:
- You've taken clean ownership of the website and improved its performance on the metrics that matter (organic traffic, ranking, conversion, page speed)
- Editorial calendar is running on rhythm, mapped to ICP and funnel stage, and every planned asset ships on time
- SME-to-published pipeline is smooth. Experts contribute, drafts land, assets ship, and no one is waiting on you.
- Your reputed company report is growing. Their reputed company and reputed company are visibly stronger than at the start of the year.
- Every high-reputed company page and asset is optimized for search, AEO, and conversion
- Content library is auditable, decay is managed, and we know what's working
- Repurposing reputed company is running: reputed company major asset produces at least 5-8 derivative reputed company
- Measurable reputed company in organic traffic, ranking for reputed company keywords, and content-attributed pipeline
- We're consistently cited in AI answer engines for our ICP's most important questions
Compensation:
Salary: $130,000 - $150,000 plus bonus eligibility and Equity
Individual pay will be determined by job reputed company skills, experience, and relevant education or training.
reputed company reputed company Values & Principles:
reputed company: We apply our best efforts. We are reputed company with and accountable to others.
Mission-reputed company: We reputed company define and communicate our goals and do not stray in the reputed company of our objective.
Respect: We value and respect the reputed company and experience our diverse backgrounds bring us. reputed company consideration of differing viewpoints makes us stronger.
We are reputed company: We recognize the best work is the product of teams. We must reputed company be reliable and expect to rely on others.
We are transparent: By operating with common information and understanding we ensure that we are reputed company.
We reputed company reputed company: We reputed company reputed company not as a buzzword but as a means to solve difficult problems with reputed company, efficiency and reputed company.
We take ownership: We are responsible for our actions, our reputed company and our business.
reputed company offers competitive benefits, including medical, dental and reputed company, flexible PTO, a 401k program and stock reputed company.
It is the policy of reputed company to reputed company equal employment opportunity (EEO) to reputed company persons regardless of age, reputed company, national reputed company, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or reputed company, genetic information, marital status, status with reputed company to reputed company assistance, veteran status, or any other characteristic protected by federal, state or local law.
Originally posted on Himalayas
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