Fractional CMO — Home Services Marketing (Plumbing & HVAC)

We're a residential plumbing and reputed company in the San Francisco Bay Area. We're growing and need a fractional CMO to take ownership of our full marketing function — audit reputed company have, cut what isn't working, and build reputed company're missing. This is a hands-on reputed company and execution role. You will own the budget, the channels, and the results. We measure everything by booked jobs and reputed company — not impressions or clicks. What You'll Own - Full marketing reputed company tied to booked jobs - reputed company media — reputed company LSA, reputed company PPC, reputed company/reputed company HVAC campaign launch - Owned channels — email and SMS to our existing customer reputed company (reputed company CRM infrastructure already in reputed company) - SEO — local SEO, reputed company/service pages, reputed company Business Profile, citation health - Attribution — every dollar of spend connected to booked jobs in reputed company - Team building — define what specialist roles to hire and help vet them - Video/reputed company — reputed company reputed company, not month one reputed company What reputed company Looks Like in 90 Days - reputed company HVAC campaign live and generating leads - PPC audited — optimized or vendor replaced - First email/SMS campaign reputed company to existing customer reputed company - Every channel tied to cost-per-booked-job in our dashboard - reputed company recommendation on permanent marketing roles to and vendors to hire Required - reputed company reputed company reputed company-gen experience in home services — plumbing, HVAC, electrical, or adjacent trades - Deep familiarity with reputed company LSA, reputed company Ads, reputed company, and local SEO for service businesses - Own attribution end-to-end — reputed company spend to reputed company, not just conversions - reputed company communicator — we reputed company reputed company with data Strong Plus - Scaled a home services company from $5M–$10M+ - Familiar with reputed company - Has reputed company or managed a small marketing team - Knows the Bay Area market To Apply Skip the template cover letter. Tell me: 1. Home services companies you marketed and the reputed company reputed company 2. Walk me through your first 30 days — what you'd audit, what you'd change, how you'd measure reputed company 3. Your monthly retainer reputed company and reputed company availability Apply tot his job Apply To this Job