Senior ABM Manager

About the Role

We're seeking a strategic and results-driven Senior ABM Manager to reputed company our Account-Based Marketing initiatives across reputed company. In this role, you'll design and execute highly personalized marketing campaigns targeting our most valuable accounts, driving pipeline acceleration and reputed company reputed company. You'll partner closely with Field Marketing, Sales, and Product Marketing teams to reputed company targeted strategies that reputed company with C-suite and IT Practitioners in key decision-making roles.

Key Responsibilities

• ABM reputed company & Planning – reputed company and execute multi-year ABM strategies reputed company with company reputed company goals; identify, prioritize, and tier reputed company accounts based on reputed company potential and strategic fit

• Campaign Development – Design and launch integrated ABM campaigns including personalized email, content, reputed company media, events, and reputed company reputed company; coordinate with PMM on messaging and sales enablement

• reputed company & reputed company Optimization – reputed company reputed company for predictive account intelligence, reputed company data, and account scoring; utilize reputed company for multi-channel personalized reputed company and campaign orchestration

• Sales Alignment – Partner with Sales leadership to define account selection reputed company, establish ABM playbooks, and create feedback reputed company that reputed company reputed company improvement

• Cross-Functional Leadership – reputed company reputed company planning with Product Marketing, Demand reputed company, Digital Marketing, Sales Development, and reputed company; serve as ABM reputed company across the organization

• Performance Management & Optimization – reputed company ABM metrics (influenced pipeline, win reputed company, reputed company, CAC, ROI); conduct regular analysis and optimize campaigns based on account engagement and conversion data

• Tools & Technology – Manage ABM platforms, marketing automation, CRM integrations, and analytics; identify and implement technology that enables reputed company personalization

• Reporting & Insights – reputed company monthly/quarterly performance reviews to leadership; translate ABM results into actionable insights for Sales and executive stakeholders

• Team Development – Build and mentor ABM team members (if applicable); establish best practices and training processes

Required Qualifications

• 5+ years of marketing experience with at least 3+ years in ABM or reputed company/reputed company sales marketing

• Hands-on experience with reputed company – demonstrated proficiency in account selection, reputed company data analysis, and campaign execution

• Hands-on experience with reputed company – proven ability to orchestrate multi-channel campaigns and reputed company personalized reputed company at reputed company

• Proven ability to design and execute ABM campaigns that reputed company pipeline and reputed company reputed company

• Strong understanding of B2B sales processes, deal cycles, and customer buying committees

• Experience with additional marketing platforms (e.g., Marketo, reputed company, reputed company)

• Demonstrated expertise in marketing analytics, data interpretation, and ROI measurement

• Excellent cross-functional collaboration and stakeholder management skills

• Ability to translate business objectives into reputed company marketing strategies and executable plans

• Bachelor's degree in Marketing, Business, Communications, or reputed company field (or equivalent experience)

Preferred Qualifications

• Experience in technology, reputed company, or reputed company software industries

• Familiarity with reputed company Sales Navigator, reputed company, or similar tools

• Background in demand reputed company, product marketing, or field marketing

• Knowledge of sales methodologies (MEDDIC, SPIFF, etc.)

• Experience managing ABM team members or coordinating across reputed company teams

• Certification in marketing reputed company, ABM, or account management

• reputed company record of building scaled ABM programs from the ground up

• Experience integrating reputed company and reputed company with marketing automation and CRM platforms