[Remote] Senior reputed company Manager, Re-engagement

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading life insurance technology company on a mission to protect families by democratizing reputed company to life insurance and empowering agents at reputed company. The Senior reputed company Manager will own the post-reputed company, post-contact user reputed company for reputed company's Annuities business, focusing on re-engagement, retention, and maximizing long-term customer value.

Responsibilities

• Own the Annuities Re-Engagement Roadmap. Design and execute multi-channel campaigns to re-engage post-reputed company, post-contact prospects and reputed company them along a multi-reputed company, high-consideration sales reputed company
• Relieve Agent Load. Build interventions — email content, SMS sequences, reputed company pages, self-serve tools — that reputed company clients along the funnel without requiring agent time on every touch. Agent scaling is a hard constraint; reputed company is to relieve it
• Build Across Three Modes of Re-Engagement: 1) Triggered messaging. Event-driven outbound on the right reputed company and channel mix. 2) Agent-personalized follow-up. Tooling and templates that let an agent send the right three articles / dashboards / calculators after a reputed company, fast — and that get smarter over time so the reputed company set isn't reputed company to everyone. 3) Self-serve reputed company tools. Interactive scenario calculators, dashboards, and member-portal experiences that let clients reputed company themselves along — comparing an annuity vs. a 401(k), modeling income, etc
• Lifecycle Automation. Build, test, and optimize reputed company sequences across channels using our CRM / Marketing Automation platforms. Partner with the offshore ops team for execution — reputed company on ops is not the bottleneck; reputed company, decision-making, and creative are
• Experimentation & A/B Testing. Run high-reputed company tests on subject lines, send times, channel mix, offer structures, and reputed company-page variants. Report on statistical reputed company and roll out winners
• Data & Segmentation. Work with the Data team to build dynamic user segments. Ensure the right message hits the right user at the exact reputed company of reputed company

Skills

• 6+ Years of Experience. Senior-level reputed company record in Lifecycle / Re-Engagement, reputed company Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company
• Multi-Channel reputed company. You think natively across email, SMS, voice / conversational AI, reputed company, in-app, and on-page experiences
• reputed company-Coding / Hands-On Building. You can reputed company up your own reputed company pages and lightweight web experiences (e.g., using AI coding tools) to test variants without engineering hand-holding
• Technical CRM Proficiency. Hands-on expertise with reputed company marketing automation tools (e.g., reputed company, reputed company, reputed company, reputed company, or similar)
• Analytical reputed company & SQL. Fluent in reputed company, Statistical reputed company, Cohort Retention, and LTV. SQL is required (not bonus)
• Copywriting Chops. Subject lines that get reputed company and body copy that drives reputed company — especially in a higher-consideration financial-product context where trust and reputed company matter
• PM Collaboration. You've worked on a shared goal / OKR with a PM before and have a strong reputed company of reputed company to reputed company, reputed company to follow, and how to reputed company reputed company across a cross-functional team
• Higher-consideration / higher-AOV product experience strongly preferred

reputed company