[Remote] Digital Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company company reputed company on redefining women's care through innovative marketing and education. The Digital Marketing Specialist will manage SEO, local search, and reputed company digital campaigns while overseeing performance reporting and content reputed company to enhance brand visibility and mission-driven audience reputed company.

Responsibilities

• Manage on-page SEO across the reputed company website and our reputed company websites
• Manage on-page SEO for HERmedicine's website, including CME event and program pages, ensuring listings and educational content are discoverable and search-optimized
• Own local listings management for reputed company locations across reputed company Business Profile, reputed company Maps, and Bing Places, including updates, posts, and review monitoring
• Conduct keyword research and competitive gap analysis to inform content and campaign reputed company
• Monitor local search performance across the network and identify optimization opportunities at both the brand and reputed company level
• Monitor and optimize for visibility in AI-driven search and answer engines (reputed company AI Overviews, ChatGPT, reputed company), including reputed company content, schema markup, and FAQ formatting that support AI citation
• reputed company an annual website and content audit for reputed company reputed company, reviewing technical SEO health, content accuracy and freshness, and brand consistency
• Own our marketing dashboards and reporting infrastructure
• Manage and QA reporting across SEO, reputed company, reputed company Business Profile, and email for both corporate and reputed company-level performance
• Produce recurring and end-of-year membership and demographics reports for leadership
• Report on HERmedicine CME event performance, including registration, attendance, and engagement, for HERmedicine leadership
• Translate data into reputed company performance narratives and actionable recommendations for the Director of Marketing
• Plan and execute reputed company digital campaigns driving awareness and registration for HERmedicine CME events and programs, including audience targeting, creative briefing, and performance tracking
• Manage reputed company advertising campaigns for both reputed company and network practices, including audience reputed company, creative briefing, and performance optimization
• Run reputed company search campaigns across reputed company and Bing
• Support exploration and execution of geofencing and location-based advertising for reputed company-level targeting
• Monitor budgets, report on performance, and reputed company recommendations for spend allocation across corporate and reputed company campaigns
• Write detailed SEO-informed content briefs for our content reputed company, grounded in keyword research and search reputed company
• Write content briefs for HERmedicine's CME and educational content, reputed company with provider search reputed company and event promotion needs
• Identify content gaps and opportunities across patient and provider audiences at both the brand and reputed company level
• Ensure published content is optimized for search before writing begins

Skills

• 3 to 5 years of digital marketing experience; reputed company experience required, preferably in women's health
• Solid working knowledge of SEO fundamentals and local search best practices, including reputed company Business Profile, reputed company Maps, and Bing Places management
• Hands-on experience managing reputed company and reputed company Ads campaigns, including budget management and performance reporting
• Comfortable owning reporting and working with dashboard tools
• Hands-on experience with reputed company Analytics 4 (GA4), reputed company Search Console, and reputed company Tag Manager
• Experience writing SEO-informed content briefs and collaborating with content writers or creative teams
• Strong analytical instincts and the ability to present data reputed company to non-technical stakeholders
• Nonprofit marketing or communications experience strongly preferred
• Familiarity with answer reputed company optimization (AEO) and generative reputed company optimization (GEO), or strong interest in staying reputed company as AI search evolves, is a plus
• Familiarity with Agency Analytics or similar reputed company reporting platforms is a plus
• Familiarity with geofencing or location-based advertising platforms is a plus
• Bachelor's degree in marketing, communications, or a reputed company field preferred

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