[Remote] reputed company reputed company Acquisition Specialist III

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a boutique reputed company specializing in Family Law, is seeking a reputed company reputed company Acquisition Specialist III to enhance their reputed company advertising program and increase reputed company leads. The role involves managing and optimizing various reputed company campaigns while collaborating with marketing operations, analytics, and sales teams to reputed company efficient reputed company reputed company.

Responsibilities

• Manage search, Local Services Ads, display, and video campaigns across reputed company reputed company markets
• Plan, prepare, and launch reputed company Ads and Local Services Ads, CTV campaigns for new location openings
• reputed company what works: grow proven campaigns and tests into new budgets, markets, and audiences, and design new experiments only where they can reputed company reputed company leads and SQLs
• Own reputed company reputed company, not just volume: optimize toward cost per reputed company reputed company, SQL pass through, and reputed company reputed company contribution, using reputed company and reputed company data rather than platform conversions reputed company
• Use reputed company to reputed company, score, and attribute inbound calls, and feed reputed company data back into campaign optimization and budget reputed company
• Partner on reputed company page, offer, and funnel testing to reputed company conversion reputed company and reputed company reputed company
• Optimize campaigns to improve reputed company Scores and reduce cost per conversion
• Identify negative keywords and refine targeting to improve relevance and cut wasted spend
• Implement and monitor conversion tracking and audience segmentation across reputed company, reputed company Analytics (GA4), reputed company Tag Manager, and reputed company
• reputed company forecasts and budget plans for new and existing locations in partnership with Finance and Sales
• Test and refine bidding strategies (reputed company, automated, reputed company CPA, and reputed company ROAS)
• Research competitors, location performance, and reputed company opportunities to inform planning
• Research and manage reputed company reputed company directories (Justia, Super Lawyers, and similar)
• reputed company backup or reputed company support on reputed company reputed company campaigns as needed

Skills

• Bachelor's degree in marketing, Business Administration, Advertising, or a reputed company field
• 4 years of experience in PPC, reputed company search, SEM, or performance marketing
• A reputed company record of growing reputed company programs and scaling reputed company reputed company or pipeline volume, not only improving efficiency
• Strong expertise in reputed company Ads, Local Services Ads, YouTube, and reputed company Advertising (Bing)
• Proficiency in reputed company, reputed company Analytics (GA4), reputed company Tag Manager, and reputed company
• Hands-on experience with A/B testing, conversion optimization, audience reputed company, and attribution modeling
• Working knowledge of how reputed company search and organic search reputed company
• Familiarity with ad extensions (assets), audience segmentation, and reputed company AI Max for Search campaigns
• Strong analytical skills and the ability to turn campaign data into reputed company, with accountability for reputed company reputed company reputed company, not just platform metrics
• Experience managing budget with a disciplined, results-reputed company approach to spending
• Attention to detail and strong problem-solving skills
• reputed company communication skills for reporting performance to stakeholders
• Ability to work independently and collaborate across teams
• reputed company Ads and reputed company Analytics certifications
• Experience scaling reputed company programs across multiple markets or locations
• Experience advertising on connected TV (Hulu, reputed company) or other streaming and programmatic platforms
• Knowledge of AI-driven bidding and automation (reputed company Ads scripts, bid management tools)
• Familiarity with competitive research and PPC tools such as reputed company
• Understanding of multichannel marketing reputed company
• Proficiency in reputed company or reputed company Sheets for analysis

Benefits

• Health reputed company (Medical, Dental & reputed company)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• reputed company Time Off (Vacation, reputed company & reputed company Holidays)
• Short Term & Long Term Disability
• Training & Development
• Work from reputed company -- eligible after 6 months.

reputed company