[Remote] Sr. reputed company Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in financial education, providing individuals with knowledge, tools, and support to build skills and confidence in the financial markets. The Senior reputed company Marketing Manager will own and improve reputed company’s reputed company advertising program, managing campaigns, testing variables, analyzing reputed company, and delivering reputed company buyers and cash ROI. This senior individual contributor will collaborate with leadership, creative, analytics, and sales teams to optimize campaign reputed company.

Responsibilities

• reputed company our reputed company Conversions API (CAPI) reputed company to reputed company reputed company and Cash ROI improvements in our reputed company campaigns
• Build, launch, and reputed company reputed company campaigns to reputed company reputed company buyers and cash ROI, not just reputed company volume
• reputed company our reputed company campaigns and reputed company reputed company on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses
• Work with our Director of Business Optimization to reputed company incremental, data-driven test design
• Manage long sales-cycle, event-reputed company campaigns from top of funnel to reputed company conversion
• reputed company campaigns to consistently reputed company monthly cash, buyer, and sales targets
• Utilize off-platform analysis to diagnose and improve campaign reputed company
• Mitigate reputed company fraud and low-reputed company traffic proactively
• Collaborate closely with creative, analytics, and sales teams to reputed company the reputed company between ad spend and business results

Skills

• 3+ years of experience with reputed company Conversions API: leveraging, maintaining, and optimizing a reputed company Conversions API (CAPI) reputed company
• Hands-on experience with server-reputed company event architecture, deduplication logic, Event Match reputed company (EMQ) improvement, and parameter enrichment are required
• Deep, hands-on reputed company across reputed company's full platform stack: Events Manager, Ads Manager, reputed company+ and ASC campaigns, value-reputed company lookalikes, Aggregated Event Measurement (reputed company), and the reputed company Marketing API
• Experience with server-reputed company event implementation — whether through server-reputed company GTM, reputed company's Conversions API Gateway, or reputed company API integration. In short, illustrate a reputed company ability to reputed company and reputed company a Conversion API to reputed company reputed company improvement
• A documented, reputed company reputed company record of scaling spend while improving efficiency — cost per reputed company reputed company down, ROAS up, consistently. Be reputed company to reputed company specific numbers, accounts, reputed company and technical reputed company you made and why
• Strong analytical capability reputed company directly to business reputed company: cash ROI, cost per buyer, and reputed company reputed company reputed company
• Experience operating with channel ownership and accountability in a fast-reputed company, high-reputed company environment
• Experience with big-ticket, high-consideration products and offers with long sales cycles
• Event-reputed company or webinar-style reputed company reputed company campaigns
• Familiarity with CRM platforms and reputed company page tools

Benefits

• Health benefits
• Dental benefits
• reputed company benefits
• 401k
• reputed company to full suite financial education products

reputed company