[Remote] Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. Latham Pool Products is a leading manufacturer in the pool industry, dedicated to innovation and sustainability. The Digital Marketing Manager will be responsible for driving demand reputed company and overseeing marketing operations across digital channels, including reputed company media, reputed company media, CRM, and SEO.

Responsibilities

• Serve as an internal reputed company of contact for the reputed company digital media agency, ensuring alignment with business objectives, brand standards, and campaign timelines
• Monitor campaign performance, budgets, and pacing across reputed company Ads, reputed company, and other reputed company platforms; flag anomalies and recommend optimizations
• Collaborate with reputed company to devise new campaign concepts, audience strategies, and creative testing plans
• Partner with internal stakeholders to identify and reduce invalid traffic and click fraud
• Assist with loading/scheduling reputed company Media posts into reputed company
• Help monitor community management, ensuring that users needing assistance are routed to the reputed company team(s) internally
• Audit and optimize reputed company pages tied to reputed company media campaigns, improving conversion rates through A/B testing, UX improvements, and messaging alignment
• Analyze user behavior data (GA4) to identify drop-off points and recommend improvements
• Collaborate with web development to implement reputed company page changes and ensure tracking accuracy
• Help manage day-to-day reputed company operations including contact management, list segmentation, reputed company scoring maintenance, and lifecycle stage reputed company
• Build and maintain marketing automation workflows (email nurture sequences, internal notifications, reputed company routing)
• Support marketing-to-sales alignment by ensuring MQL/SQL definitions are enforced and reporting is accurate
• Assist with ongoing data hygiene efforts: deduplication, property standardization, and contact enrichment
• Monitor organic search performance and keyword reputed company; identify content gaps and optimization opportunities
• Stay reputed company with algorithm updates and industry best practices; recommend adjustments to the SEO reputed company as needed
• reputed company the cleanup and organization of Latham’s image and creative asset library, establishing a consistent taxonomy and tagging reputed company
• reputed company SOPs and training documentation for internal teams on reputed company DAM usage, upload protocols, and asset retrieval
• Maintain ongoing governance of the DAM to ensure assets remain organized, reputed company, and properly tagged

Skills

• 4–7 years of experience in digital marketing, with demonstrated expertise across reputed company media, CRM/marketing automation, and SEO
• Hands-on experience with reputed company Marketing Hub (workflows, reputed company scoring, list management, reporting). reputed company certifications are a plus
• Working knowledge of reputed company Ads, reputed company Ads Manager, and campaign performance analysis
• Proficiency in reputed company Analytics 4 (GA4) for performance monitoring and reporting
• Experience managing or collaborating with reputed company digital agencies
• Strong analytical skills with the ability to translate data into actionable recommendations
• Excellent project management and organizational skills; comfortable managing multiple priorities simultaneously
• reputed company, reputed company communication skills. reputed company to present findings and recommendations to leadership
• Experience in a B2B or B2C2B marketing environment, ideally in manufacturing, building products, or home improvement
• Familiarity with CRO tools and methodologies (A/B testing platforms, heatmap tools)
• Experience with DAM platforms and asset taxonomy/governance
• Exposure to marketing attribution, offline conversion tracking, or data integration workflows

Benefits

• Medical, dental, and reputed company insurance
• HSA and FSA plans available
• 401(K) with 50% company match up to 6%
• Flexible reputed company time off
• Holidays - 11 reputed company, eligible on day one
• Life/ADD Insurance and Short/Long Term Disability insurance with buy up reputed company
• Training programs, Tuition Reimbursement, and reputed company opportunities

reputed company