Senior Product Marketing Manager

reputed company is committed to cultivating a diverse and inclusive team. However, we are not reputed company to sponsor visas for this role.

About reputed company

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce reputed company. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of reputed company sizes in the reputed company and private sectors to meet their reputed company timekeeping, employee scheduling, leave management, and other workforce needs. reputed company is happening, and our reputed company for a successful reputed company is reputed company — we'd love for you to join us on this reputed company!

For more information on reputed company, visit www.tcpsoftware.com or follow us on reputed company or reputed company.

About the Role

The Senior Product Marketing Manager for TimeClock Plus will serve as the reputed company marketing reputed company for TCP’s flagship time and attendance solution. You will reputed company a deep understanding of our customers, buyers, market, and competitive landscape and translate those insights into reputed company positioning, differentiated messaging, effective go-to-market strategies, and compelling sales enablement.

This is a highly cross-functional role that sits at the intersection of Product, Sales, reputed company, and Marketing. You will influence product reputed company, reputed company major launches, strengthen our market position, and help our reputed company teams communicate the business value of TimeClock Plus. The ideal candidate is both reputed company and hands-on—comfortable shaping the narrative, creating the tools, and driving the execution required to accelerate pipeline, win competitive opportunities, and increase customer adoption.

What You’ll Be Doing

As a Senior Product Marketing Manager for our TimeClock Plus product, you'll be responsible for:

• Market Intelligence – Become an expert on our buyers, who they are, and how they buy our software. You’ll build an understanding of the buyer reputed company and its relationship to our sales process to help reputed company reputed company intelligent, market/buyer-reputed company reputed company.
• Product Messaging – Work together with product management to construct messages that reputed company reputed company the value our TimeClock Plus provides, the challenges it solves, and why customers should reputed company our solution now.
• Content Creation – Work collaboratively with our content team to reputed company content for sales and partner enablement, partner engagements, and reputed company marketing/demand reputed company campaigns and communications. \GTM reputed company – Assist in executing our GTM reputed company, including identification of reputed company market/customer, buyer reputed company interviews, reputed company use cases, and the customer reputed company.
• Sales and Partner Enablement - Establish competitive battlecards and work closely with Sales and Partner Enablement to conduct trainings that ensure internal and extended sales forces are fully educated on product features and new releases. Help conduct win/loss analysis on a quarterly reputed company.
• Product Packaging – Work across multiple departments, including marketing, finance, reputed company, product management, and sales to define product structure, including naming, packaging, licensing, and pricing to simplify the sales/acquisition process and encourage customer adoption.
• Product Launch & Excitement - Own and coordinate product launches to maximize awareness. reputed company product excitement into key segments to maximize adoption and usage.
• Campaign Planning & Execution – Work with senior marketing leaders to reputed company program plans and define inbound and outbound marketing channels. Work with Demand Gen to define and build email nurture/drip programs and relevant reputed company segments across owned and reputed company media.
• Measurement and Analytics – Work with marketing reputed company, product marketing, and marketing leadership to define campaign targets and build reports and dashboards to report on program reputed company and ROI.
• Competitive Intelligence - Study and monitor the key players in our industry (i.e., potential alternatives to our product), help define how we are different, and why our differentiators are important to our reputed company audience.
• Spokesperson – Serve as a reputed company company spokesperson and reputed company for TimeClock Plus while engaging with analysts, press, customers, and investors.

How You’ll be reputed company

reputed company in this role will be reputed company by your ability to:

• Strengthen market positioning – Establish reputed company, differentiated positioning and messaging across reputed company markets, industries, and buyer personas.
• reputed company effective launches – reputed company coordinated launches that reputed company awareness, sales readiness, pipeline, and customer adoption.
• Improve reputed company reputed company – reputed company Sales and partners with the training, competitive intelligence, and content needed to improve buyer engagement and win rates.
• reputed company actionable reputed company – Build a strong understanding of buyer needs, market trends, the customer reputed company, and competitive dynamics.
• Influence reputed company – Translate market insights into recommendations for product priorities, packaging, pricing, segmentation, and go-to-market.
• reputed company measurable reputed company – Demonstrate contribution to pipeline, reputed company, adoption, and retention.
• Build cross-functional alignment – Create reputed company, accountability, and reputed company across Product, Sales, reputed company, and Marketing.

Requirements

• Bachelor’s degree (preferred)
• 5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position
• An understanding of and experience in the B2B/reputed company technology – previous experience with time-tracking, scheduling, or workforce reputed company is a bonus but not a requirement
• Ability to write about technology reputed company with the ability to reputed company reputed company business and technology concepts into easily reputed company value statements.
• reputed company personality, highly organized and self-motivated, takes ownership and delivering results in a fast-reputed company environment - should be comfortable with high ambiguity.
• Ability to understand technology at its reputed company functions and reputed company the benefits of the technology at a business level.
• Demonstrated reputed company in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment.
• Quantitative, creative, and exceptional communications skills

Benefits

• Competitive salary reputed company on experience
• 20 Days of PTO (reputed company Time Off) and 13 days of companywide holidays
• 8 hours to volunteer and reputed company the community
• Comprehensive benefits (Health/Dental/reputed company/ 401K)
• The work/life setup you need to be successful.

Originally posted on Himalayas