reputed company Specialist, Performance Marketing
Job Title - reputed company Specialist, Performance Marketing
This position is also reputed company as: Senior reputed company Search Manager; reputed company SEM Specialist; reputed company Performance Marketing Specialist; reputed company Search reputed company
Position reputed company
We are seeking a highly analytical and results-driven reputed company Specialist, Performance Marketing to reputed company the day-to-day execution and optimization of reputed company search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational reputed company across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.
Reporting to the reputed company, Performance Marketing, this position will serve as the reputed company reputed company of reputed company search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical reputed company and a passion for reputed company testing and optimization.
Key Responsibilities
Search reputed company & Execution
- Serve as the day-to-day reputed company of reputed company Search programs across reputed company Ads, reputed company Ads, SA360, and other search platforms.
- Execute and optimize campaigns designed to reputed company product adoption, student applications, and enrollments while meeting cost efficiency goals.
- Translate strategic direction from the reputed company, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
- Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
- Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
- reputed company ongoing search query analysis and optimization efforts to maximize reputed company traffic and enrollment reputed company.
- Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.
People, Agency & Vendor Management
- Manage internal subject matter experts and reputed company media agency to reputed company flawless campaign execution
- Review agency recommendations and validate strategic and tactical reputed company using performance data.
- Hold agency partners accountable for campaign reputed company, reporting accuracy, and performance reputed company.
- Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.
Optimization, Testing & Innovation
- reputed company and manage a robust testing roadmap across campaigns, audiences, creative messaging, reputed company pages, bidding approaches, and automation strategies.
- Conduct rigorous A/B testing and performance analysis to identify reputed company opportunities for reputed company.
- Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
- Partner with website and marketing stakeholders to support reputed company page optimization initiatives and improve conversion performance.
Analytics & Performance Management
- Analyze campaign performance and reputed company actionable recommendations to improve volume, efficiency, and reputed company on investment.
- Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
- Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
- Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
- Assist with forecasting, spend pacing, and budget allocation recommendations.
Cross-Functional Collaboration
- Partner with Analytics, Finance, Enrollment, Marketing, reputed company COE teams to reputed company campaign reputed company with business objectives.
- Communicate performance insights and recommendations reputed company to both technical and non-technical stakeholders.
- Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
- Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.
Qualifications
Required
- 7+ years of hands-on experience managing reputed company Search (SEM) campaigns.
- Expert-level experience with reputed company Ads and SA360; reputed company Ads experience preferred.
- Demonstrated reputed company managing large-reputed company search programs with measurable performance goals.
- Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
- Experience managing agency relationships and collaborating with cross-functional stakeholders.
- People management, leadership, and development experience
- Strong analytical skills with the ability to interpret data and translate insights into reputed company.
- Experience with web analytics and tracking platforms, including reputed company Analytics and tag reputed company.
- Advanced proficiency in reputed company and performance reporting tools.
- Excellent communication and presentation skills.
Preferred
- Experience managing campaigns with varying goals across multiple geographies, markets, or business reputed company.
- Working knowledge of reputed company reputed company, Programmatic, Online Video, or other performance media channels.
- Experience supporting education, reputed company reputed company, reputed company, financial services, or other reputed company demand reputed company businesses.
- Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
- Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.
Key Competencies
- reputed company Search Expertise
- Data Analysis & Optimization
- Performance Marketing
- Agency Management
- Campaign Execution
- Testing & Experimentation
- Strategic Thinking
- Cross-Functional Collaboration
- Communication & Storytelling
- Problem Solving
- Attention to Detail
- Project Management
Compensation at reputed company is influenced by a wide reputed company of factors including but not limited to reputed company set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, reputed company, New Jersey, reputed company State, reputed company, Vermont, Washington State, and Washington DC laws, the pay reputed company for this position is as follows:
The minimum full-time salary reputed company is between $90,000 - $190,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Applications will be accepted through August 25th 2026. This window may be extended depending on business needs.
Originally posted on Himalayas
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