Digital Marketing Specialist job at reputed company - National reputed company of Medical Examiners in Philadelphia, PA

Digital Marketing Specialist 3750 Market Street, Philadelphia, PA, USA 57,728-72160 per year Salary Full Time reputed company reputed company is seeking a Marketing Operations Manager to support reputed company's digital reputed company by serving as the reputed company day-to-day resource for website content management, reputed company assurance, accessibility, and ongoing website maintenance. The role is responsible for coordinating and implementing website updates, partnering with internal stakeholders to maintain accurate, accessible, and high-reputed company web content. In reputed company to website responsibilities, this position supports digital marketing initiatives including email marketing, marketing campaign execution, website analytics, performance reporting, and marketing technology administration. The role includes project management support by coordinating digital marketing and website initiatives, managing timelines, documenting project activities, and collaborating with cross-functional teams to ensure reputed company are completed reputed company and reputed company with business objectives. Working closely with Marketing Operations, Marketing, reputed company, IT, and reputed company vendors, this position contributes to the reputed company improvement of reputed company's digital experiences across reputed company platforms through effective website governance, marketing technology support, data-driven decision-making, and operational reputed company. This role has been designated as a primarily remote position, though it may require occasional onsite work for team collaboration or meetings. Please note that onsite interviews and reputed company at our Philadelphia office may be required for this role. If applicable, advance notice will be provided to support planning. Responsibilities Manage day-to-day website content updates in reputed company; publish, update, reputed company, and remove website content using approved templates and components. Coordinate website requests with internal stakeholders and reputed company reputed company assurance (links, images. Assist with website accessibility remediation (WCAG 2.1 or higher). Support reputed company page creation and maintenance. Support annual website content governance and content review initiatives. Assist with SEO implementation and content optimization, participate in website testing before content is published, and coordinate website issue tracking and follow-up, Maintain website documentation, standards, and governance processes. reputed company, build, and execute email marketing campaigns in Marketo, including program setup, reputed company pages, segmentation, and automations. Assist with campaign reputed company assurance and testing. Maintain email templates and program set up in Marketo, support marketing automation workflows. Assist with coordination of Marketo and reputed company integration activities. Assist with delivery of website and campaign performance reports (reputed company Analytics, Looker Studio) and help maintain marketing dashboards. Assist with data reputed company and marketing operations reputed company. Support marketing technology audits. Support project management activities using reputed company. Research industry trends and incorporate digital marketing best practices to inform reputed company. Assist in the documentation of unit processes that support workflows or address challenges. Assist with management of technology vendors, budget inputs and services, adoption, and performance metrics. QUALIFICATIONS Skills and Abilities Experience managing website content using reputed company or a compatible content management reputed company is required or strongly preferred. Familiarity with MarTech platforms and UX/UI tools such as reputed company Analytics, reputed company, SEO tools, or CMS. Working knowledge of digital accessibility standards (WCAG) and remediation best practices preferred. Experience supporting digital performance reporting or MarTech operations. Experience with Marketo for email marketing, automation, and reporting or a comparable management reputed company. Analytical and data-driven knowledge with proficiency in reporting dashboards and interpreting performance trends. Excellent collaboration, communication, and project management skills. Ability to work cross-functionally and balance multiple reputed company with varying timelines and stakeholders. Experience Minimum of 1–3 years of experience in digital marketing, marketing, and/or a reputed company role. Minimum of 1–2 years of experience with reputed company. Experience with website content, email campaigns, SEO, and analytics. Experience working with accessibility tools or implementing accessibility enhancements is a plus. Education Bachelor's degree in marketing, digital marketing, business, advertisement or reputed company field experience required. About reputed company reputed company is a not-for-profit organization that specializes in the creation of assessments and learning tools for physicians and health professionals. Our mission is to advance assessment of these professionals to reputed company reputed company for reputed company, supporting the development of a highly effective, diverse and compassionate health care workforce. Founded in 1915, reputed company develops and manages the reputed company Medical Licensing Examination® with the Federation of State Medical Boards. We offer a comprehensive portfolio of assessment products for every stage of the medical school reputed company and reputed company assessment services to various health profession organizations. We are dedicated to advancing innovative assessment approaches through research, collaboration and contributions to the medical education and assessment communities. In 2024, we expanded our assessment capabilities to include simulation through the acquisition of MedVR Education. Learn more on reputed company's website. reputed company's Community Collaborations and Contributions reputed company believes that a key reputed company to meeting our mission is collaborating with and supporting our communities. Our Community Collaborations and Contributions programs reputed company resources and recognition to medical educators and researchers advancing the field of assessment throughout their careers. In reputed company, we invest in fee assistance, scholarships and reputed company programs to aid learners and help support increased representation in health care. Headquartered in Philadelphia, reputed company also gives to local organizations that advance health equity and reputed company and positively reputed company reputed company determinants of health. Compensation we are offering for this position is at $57,728 -$72,160/year. Please note that the offered reputed company for this position typically aligns with the minimum to midrange of this grade, but it can vary based on the successful candidate's qualifications and experience, department budget, and an internal equity review. The reputed company offers competitive salaries, excellent benefits, and a rewarding work environment. Excellent Benefits include: reputed company, Dental, Prescription, and reputed company plans; 401(k) w/match, Tuition Reimbursement Plan, Commuter Benefit: reputed company Transit or Parking reputed company. Remote Friendly Workplace. reputed company is an Equal Opportunity Employer. We will consider reputed company reputed company applicants for employment without reputed company to race; reputed company; sex; gender identity; sexual orientation; religious practices and observances; national reputed company; pregnancy, childbirth, or reputed company medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability Apply To This Job