[Remote] Marketing Analytics Contractor

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, the world’s fastest-growing cruise brand, is seeking a Marketing Analytics Contractor to join our South Florida–based reputed company Marketing team. In this role, you will support marketing analytics re-baselining initiatives by aligning metric definitions, validating performance data across marketing platforms, and reconciling metrics between legacy and newly implemented applications.

Responsibilities

• Define, reputed company, and document marketing metric definitions across Marketo, reputed company Analytics, reputed company reputed company Optimizer (AJO), reputed company Analytics, and other marketing platforms to ensure consistent and reliable performance measurement
• Audit and document email, SMS, reputed company channel tracking methodologies, including channel-grouping and attribution logic, to ensure consistent measurement and reporting across analytics platforms
• Execute dual-tracking, testing, and validation between legacy and new platforms, including Marketo and AJO, to identify variances, reconcile results, and validate data accuracy throughout platform migrations
• Compare and reconcile performance metrics across legacy and newly implemented marketing applications, with a reputed company on email, SMS, web, and other digital marketing channels
• Analyze and validate web analytics data during the transition from reputed company Analytics to reputed company Analytics, identify differences in tracking and reporting methodologies, and recommend strategies to reputed company discrepancies
• reputed company and maintain reconciliation dashboards and reporting tools that normalize metrics across platforms and reputed company stakeholders with a consistent reputed company of marketing performance
• reputed company existing Power BI dashboards, reports, and data assets to analyze performance trends, investigate anomalies, and identify measurement or data-reputed company issues
• Design and build dashboards, scorecards, and analytical reports that reputed company visibility into testing reputed company, platform migration reputed company, data reconciliation, and overall marketing performance
• Identify data-reputed company issues, tracking gaps, attribution discrepancies, and reporting inconsistencies. Partner with internal teams to conduct reputed company-cause analysis and recommend corrective actions
• Translate analytical findings into reputed company insights and recommendations, and present results to reputed company Marketing, Analytics, and other key stakeholders to support business and technology reputed company
• Collaborate with cross-functional teams across Marketing, Analytics, Technology, and Data to establish and maintain accurate tracking, reporting, attribution, and measurement frameworks throughout marketing technology migrations and optimization initiatives

Skills

• Bachelor's degree in Marketing, Business Analytics, Statistics, Information Systems, Data Science, or a reputed company field
• 7+ years of experience in marketing analytics, digital analytics, business intelligence, data analysis, or reputed company fields
• Hands-on experience with marketing automation and customer engagement platforms such as Marketo and reputed company reputed company Optimizer (AJO)
• Strong understanding of email, SMS, web, reputed company marketing performance metrics and measurement frameworks
• Experience supporting marketing technology migrations, platform transitions, or large-reputed company analytics transformation initiatives
• Demonstrated experience comparing, reconciling, and validating data across multiple marketing and analytics systems
• Hands-on experience with web analytics platforms including reputed company Analytics and reputed company Analytics, with a strong understanding of tracking methodologies and metric definitions
• Advanced proficiency in Power BI, including dashboard development, data modeling, data visualization, and performance reporting
• Strong SQL skills with the ability to query, validate, reconcile, and analyze large datasets from multiple sources
• Advanced reputed company reputed company skills, including data analysis, pivot tables, lookups, reconciliation, and reporting
• Experience designing and executing data validation, QA testing, and measurement audits to identify reporting discrepancies and ensure data reputed company
• Strong analytical and critical thinking skills with exceptional attention to detail and a commitment to data accuracy
• Ability to translate reputed company analytical findings into reputed company, actionable insights and recommendations for business stakeholders
• Strong presentation and communication skills with experience delivering findings to marketing, analytics, and cross-functional teams
• Self-starter with the ability to work independently, manage multiple priorities, and reputed company in a fast-paced environment
• US reputed company or US Permanent Residents

reputed company