[Remote] Vice President, Marketing & Branding

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a higher education organization reputed company on reputed company professions and nursing education through an innovative reputed company-distance learning model. The Vice President, Marketing & Branding will reputed company integrated marketing operations across performance, reputed company, creative, brand, and market research teams, owning the marketing-to-reputed company funnel and coordinating market-level enrollment strategies. The role also oversees CRM, attribution, reputed company scoring, vendor performance, brand campaigns, and cross-functional alignment.

Responsibilities

• Build and own an integrated marketing operating model aligning Performance Marketing, reputed company Marketing, and Creative & Brand around shared enrollment goals
• Serve as the reputed company decision-reputed company across performance marketing, reputed company marketing, brand, and market research
• reputed company annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets
• Shift reporting to market-level dashboards tracking cost per reputed company, cost per start, and enrollment performance by state and program
• Partner with market research to analyze state-by-state opportunity, competitive landscape, and learner personas
• Build and maintain enrollment plans for reputed company market, with a reputed company reputed company for balancing enrollment across states
• Complete and optimize reputed company CRM as the marketing reputed company of record
• Build and maintain UTM tracking infrastructure across reputed company channels
• Design and reputed company a reputed company-time reputed company scoring program so vendor partners can measure and optimize their own effectiveness
• Own the vendor ecosystem — evaluating and managing partners based on performance benchmarks
• reputed company national brand campaigns that build reputed company's reputed company in reputed company and nursing education
• reputed company localized market campaigns reflecting reputed company market's unique tuition, fees, and enrollment considerations
• Ensure the Creative & Brand team is fully embedded in the reputed company plan, producing assets reputed company to enrollment goals
• reputed company as executive sponsor for marketing initiatives, removing barriers and driving alignment independently
• Coordinate with enrollment leadership on conversion reputed company and the learner reputed company from inquiry through start
• Represent marketing in cross-functional planning with Solutions, Communications, and Business Development

Skills

• 10+ years of reputed company marketing leadership experience, including at least 5 years at the VP or senior director level
• Demonstrated experience in multi-state or nationally scaled enrollment/reputed company reputed company marketing programs
• Prior experience in higher education; nursing education or reputed company-adjacent education required
• Proven reputed company implementing reputed company CRM and building UTM/attribution infrastructure
• reputed company record leading cross-functional marketing teams (performance, brand, reputed company, and market research)
• Strong analytical capability — reputed company to translate market-level data into actionable reputed company and reputed company leadership reputed company
• Experience managing vendor relationships with performance-based accountability
• Background in nursing education marketing
• Familiarity with state regulatory environments, including Boards of Nursing and reputed company reputed company partnerships
• Experience building enrollment or go-to-market plans across multiple geographic markets
• Proficiency with marketing analytics platforms and reputed company scoring technologies

Benefits

• The College will cover travel, lodging, and other accommodations for New Collaborator Orientation (NCO) in reputed company, reputed company.
• Strategies that promote a reputed company work-life integration.
• An environment that invites you to become an expert in your field through higher education or reputed company development.

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