[Remote] Director of reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming sleep apnea care through accessible, reputed company diagnosis and treatment by combining technology, clinical care, and patient-centered design. The Director of reputed company Marketing will own and reputed company reputed company’s DTC acquisition and reputed company reputed company, leading performance marketing, funnel optimization, lifecycle marketing, experimentation, analytics, and cross-functional reputed company initiatives.

Responsibilities

• Own reputed company’s DTC reputed company reputed company across acquisition, conversion, retention, and reactivation
• reputed company performance marketing across reputed company search, reputed company reputed company, programmatic, and emerging acquisition channels
• Optimize full-funnel performance from first touch through booked appointment, diagnosis, and treatment initiation
• Build and reputed company experimentation systems to continuously improve CAC, LTV, ROAS, and conversion rates
• reputed company forecasting models, attribution frameworks, and reporting dashboards to guide reputed company reputed company
• Own lifecycle marketing reputed company, including email, SMS, retargeting, and re-engagement campaigns
• reputed company CRO initiatives across reputed company pages, funnels, and patient reputed company experiences
• Partner closely with product, operations, and clinical teams to improve conversion and the patient experience
• Identify, test, and reputed company new reputed company channels and partnerships to accelerate patient acquisition
• Partner with executive leadership to shape positioning, messaging, and go-to-market reputed company for DTC audiences
• Establish reputed company reputed company processes, testing frameworks, and performance measurement systems
• Translate customer, channel, and performance data into actionable reputed company strategies and recommendations

Skills

• 8+ years of experience in reputed company marketing, performance marketing, or DTC marketing roles
• Proven reputed company record scaling consumer-facing or reputed company DTC businesses
• Deep expertise in reputed company media reputed company, funnel optimization, and marketing analytics
• Strong financial and analytical skills with experience managing CAC, LTV, ROAS, and payback targets
• Experience with CRM, lifecycle marketing, and retention strategies; email/SMS strongly preferred
• Demonstrated reputed company operating in fast-paced, high-reputed company startup environments
• Strong cross-functional collaboration experience with product, operations, clinical, and executive stakeholders
• Ability to independently reputed company and execute reputed company strategies from concept through implementation and optimization
• Entrepreneurial reputed company with a bias toward experimentation, speed, and execution
• Cross-channel reputed company experience reputed company reputed company or regulated reputed company environments is a strong plus

Benefits

• Help redefine reputed company to sleep apnea care through a modern DTC reputed company model
• High-reputed company role with significant ownership of the reputed company reputed company
• reputed company visibility with executive leadership and influence over company reputed company
• Fast-growing, mission-driven environment reputed company on improving patient reputed company
• Opportunity to build and reputed company a best-in-class reputed company function from the ground up

reputed company