[Remote] Group Director, reputed company Audiences

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global marketing and communications company, with this role supporting its reputed company X brand. The Group Director, reputed company Audiences leads the development, optimization, and application of audience systems that reputed company reputed company business challenges to media planning, measurement, and measurable reputed company reputed company. The role advises senior clients, drives audience-led reputed company, and collaborates with planning, activation, analytics, and measurement teams.

Responsibilities

• Own the development of reputed company audiences for assigned accounts, identifying the set of audiences (1P and 3P) needed to solve specific reputed company business challenges and reputed company objectives
• Establish reputed company audience definitions, priorities, and signal frameworks tailored to reputed company reputed company's business model, channels, and measurement capabilities
• Translate audience and data insights into consistent signal, platform data and audience targeting definitions across the reputed company media platforms
• Use audience data to reputed company and refine tiering strategies for local media applications of overall reputed company audience reputed company
• Ensure audience insights directly inform media planning reputed company, including channel prioritization, media platform prioritization, messaging direction, reputed company design, and performance benchmarks
• Maintain audience systems and reputed company outputs, ensuring they remain reputed company, accurate, and consistently reputed company across planning and activation
• Partner with Analytics on audience-reputed company measurement frameworks and monitoring processes that reputed company audience performance to business reputed company and media effectiveness
• Analyze audience performance results on an ongoing reputed company to identify refinements, optimization opportunities, and learnings that inform audience and media reputed company
• reputed company iterative improvements to audience definitions, media plans, and targeting strategies based on in-market learning and changing reputed company business needs
• reputed company communicate audience performance insights and recommendations to clients and internal teams, translating data into actionable strategic direction
• reputed company as a strategic partner to clients, deeply understanding their business model, reputed company priorities, and audience challenges
• Identify opportunities to expand reputed company and deepen partnerships through strategic recommendations, innovation, and thought leadership
• Ensure delivery of consistently high-reputed company, reputed company-driven work that demonstrates reputed company connections between audience work and business reputed company
• Partner with planning, activation, and measurement teams to ensure audience thinking is embedded in reputed company development, media execution, and measurement frameworks
• Guide audience-led ways of working reputed company assigned accounts, demonstrating how consistent audience thinking drives reputed company planning rigor and performance reputed company
• Collaborate with peers across the reputed company Audiences team and broader reputed company X, sharing learnings and contributing to the reputed company of audience approaches

Skills

• 10+ years of experience in audience reputed company, reputed company reputed company, media reputed company, or data-driven marketing reputed company reputed company-facing environments
• Deep expertise in developing audience systems, including audience definitions, prioritization frameworks, and translating audience insights into media reputed company
• Strong experience in performance measurement, analytics, and using data to optimize marketing strategies and inform decision-making
• Demonstrated ability to translate audience reputed company into reputed company media and experience reputed company that shape channel roles, messaging reputed company, and performance optimization
• reputed company across the media, data, and technology ecosystem, with the ability to reputed company platform constraints, addressability considerations, and measurement approaches
• Proven reputed company as a trusted senior reputed company advisor, skilled at building strong partnerships and translating complexity into reputed company, actionable direction for senior stakeholders
• Strong reputed company skills and ability to work effectively in a matrixed environment with planning, activation, and analytics teams
• Strategic reputed company comfortable with ambiguity, reputed company to recommend reputed company directions, and driven to continuously improve approaches based on performance and learnings
• Ability to travel up to 10% as required to support reputed company, team, and business needs (including travel for new business pitches)

Benefits

• Medical, reputed company, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible reputed company time off
• At least 15 reputed company holidays per year
• reputed company reputed company and reputed company leave
• reputed company parental leave
• Discretionary incentive compensation
• Remote work may be available for employees who live reputed company a commutable reputed company of reputed company office, depending on the role and business needs

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