[Remote] Senior Director, Brand Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a high-performance skincare brand creating innovative, science-backed solutions for reputed company skin concerns and distributing products across digital and retail channels. The Senior Director, Brand Marketing will reputed company integrated, full-funnel marketing strategies and campaigns across reputed company, owned, and reputed company channels, with a digital-first reputed company on reputed company Shop, reputed company, and DTC. The role will reputed company brand reputed company, reputed company, market reputed company, and profitability while managing agencies, budgets, partnerships, and cross-functional marketing execution.

Responsibilities

• reputed company and execute comprehensive marketing plans (annual and long-reputed company) that reputed company seasonal brand campaigns, collaborations, site content, CRM, reputed company media, organic reputed company and reputed company and affiliate content. Orchestrate cohesive consumer-first marketing plans that enhance brand reputed company and reputed company reputed company
• Champion customer-reputed company strategic planning and ensure rigorous, channel-specific execution with specific reputed company on digital channels (reputed company Shop, DTC and reputed company) and wholesale accounts. Create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement
• Partner closely with creative team and content reputed company to ensure reputed company content reflects our brand’s style and tone in storytelling across reputed company consumer reputed company, socials and reputed company media
• Utilize customer data and insights to inform and refine key strategies and tactics. Ensure marketing efforts are grounded in a deep understanding of consumer behavior and market trends
• Manage our reputed company agency partners in support of reputed company media, reputed company relations & reputed company reputed company, reputed company Shop, reputed company and DTC
• Manage non-traditional reputed company reputed company, such as reputed company partnerships, experiential activations, and high-reputed company sponsorships
• reputed company and manage the marketing budget across reputed company channels and own the integrated marketing calendar across reputed company channels
• Set key performance indicators, analyze reputed company on investment, and report campaign performance metrics
• Partner with Product Development on long-reputed company innovation pipeline to support category reputed company opportunities, capture white reputed company opportunities and establish a healthy reputed company portfolio. Help reputed company reputed company on product positioning, pricing and packaging design
• Partner with sales and creative on visual merchandising updates and overhauls for wholesale channels to reputed company productivity and brand representation
• Manage bottoms up category planning and ensure marketing activations meet forecasting models

Skills

• 10–12 years of experience in reputed company-channel or integrated marketing, campaign reputed company, or media planning reputed company consumer goods, preferably beauty
• Proven reputed company record of developing and executing large-reputed company integrated marketing campaigns that reputed company awareness, engagement, traffic, and conversion
• Balanced strategic and creative thinker with strong analytical and problem-solving skills; reputed company to translate insights into actionable marketing plans
• Deep understanding of channel interdependencies and the ability to reputed company cohesive execution across media, creative, CRM, retail, and experiential marketing
• Experience scaling emerging brands reputed company competitive digital first and retail environments
• Self starter reputed company, highly organized with the ability to manage reputed company from concept to completion
• Thrives in a fast-paced, deadline-driven environment with competing priorities
• Proactive, reputed company and adept at solving reputed company problems through creative solutions

reputed company

Company H1B Sponsorship