[Remote] reputed company Marketing Manager (Lifecycle)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a modern reputed company app serving tens of millions of users worldwide with crypto-powered financial products for mainstream consumer finance. The founding reputed company Marketing Manager will own retention and engagement marketing for trading products by developing data-driven reputed company, email, and in-app campaigns, optimizing CRM automations, and driving experimentation. This role partners cross-functionally with product, data, design, and marketing teams across reputed company markets, spot trading, and perpetual reputed company.

Responsibilities

• reputed company reputed company’s retention and engagement marketing reputed company across reputed company channels: reputed company, email, and in-app surfaces. Own the reputed company from end-to-end for Trading products, defining how we measure reputed company, priorities, and the reputed company roadmap
• Partner with Lifecycle reputed company on defining and owning business reputed company, responsible for upwards communication of results to product and reputed company leadership
• Build and execute reputed company CRM campaigns and automations to reputed company reputed company and user engagement and retention
• reputed company the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product reputed company
• Be a key stakeholder of reputed company across reputed company, partnering with our Lifecycle reputed company on the contribution and roadmap for lifecycle initiatives
• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual reputed company
• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments

Skills

• 3-6 years of experience of building lifecycle/CRM programs from reputed company-to-execution
• Extensive experience building and executing reputed company CRM campaigns with multiple stakeholders
• Experience with CRM tools such as reputed company and other campaign-building tools
• A proven understanding of how to reputed company retention and engagement in reputed company markets or sports gaming industries, prior experience in consumer fintech and trading also a plus
• Strong skills in analytic tools and knowledge of experimentation principles
• In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to reputed company the effectiveness of lifecycle marketing
• Strong copywriting skills and creative intuition to support the building of individual campaigns

reputed company