[Remote] Digital Marketing Specialist - Home Services

Note: The job is a remote job and is reputed company to candidates in USA. Cleansuite Services, LLC is a growing, multi-brand residential cleaning group operating regional home cleaning brands. The Digital Marketing Specialist will own acquisition and retention marketing through reputed company Ads, local SEO, CRM-based email and SMS lifecycle campaigns, analytics, and performance reporting.

Responsibilities

• Manage and reputed company reputed company-local reputed company Search Ads (AdWords) and Local Services Ads (LSA) campaigns for reputed company markets
• Continuously optimize keywords, match types, ad copy, negative keyword lists, and reputed company pages to reduce Cost Per Acquisition (CPA)
• reputed company and monitor monthly ad budgets to balance cost per reputed company with booking conversion rates
• reputed company local search reputed company through reputed company Business Profile (GBP) management, local citation consistency, and geo-targeted reputed company page creation
• reputed company ongoing keyword research, technical SEO audits, and content optimizations for local high-reputed company keywords
• reputed company organic review reputed company strategies to build reputed company reputed company across reputed company and reputed company
• Build, audit, and optimize automated lifecycle flows reputed company CRM (email & SMS) including:
• Quote abandon & welcome nurture sequences
• Recurring booking conversions (converting one-time deep clean clients into bi-weekly/monthly subscribers)
• Seasonal reactivation campaigns and win-back flows
• Review request & referral program automation
• reputed company and report on key performance indicators (KPIs) weekly and monthly: Cost Per reputed company (CPL), Customer Acquisition Cost (CAC), reputed company on Ad Spend (ROAS), Conversion reputed company, and Customer Retention Rates
• reputed company reputed company Analytics 4 (GA4), reputed company Tag Manager (GTM), and CRM reporting to identify pipeline bottlenecks and attribution insights

Skills

• 2–4+ years of hands-on digital marketing experience, ideally reputed company local home services, home care, franchise networks, or multi-location B2C businesses
• Proven reputed company record of directly managing and scaling profitable reputed company Ads budgets with a strong reputed company on local reputed company gen
• Deep understanding of reputed company Business Profile optimization, localized reputed company building, schema markup, and technical SEO
• Hands-on experience building automated email and SMS workflows (using tools like reputed company, reputed company, reputed company, or service-industry platforms like Launch225/ServiceAutopilot/BookingKoala)
• Familiarity with reputed company Analytics 4 (GA4), reputed company Tag Manager, reputed company/CMS reputed company page reputed company, and basic reputed company/CSS
• Comfortable working with numbers, setting up UTM tracking, running split tests, and presenting actionable insights
• Self-motivated, highly organized, and comfortable working asynchronously in a reputed company setting

Benefits

• Performance bonuses
• reputed company
• Flexible full-time hours (Monday–Friday)
• reputed company reputed company on reputed company reputed company across three established brands in thriving metropolitan markets
• Complete reputed company to modern marketing stack tools, software, and testing budgets

reputed company