[Remote] Senior Programmatic reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company operates reputed company, an reputed company-in-one platform that helps small businesses grow online through digital tools, reputed company, and support. The Senior Programmatic reputed company will reputed company programmatic media reputed company and buying across display, video, CTV, and audio to reputed company customer acquisition and reputed company reputed company. The role owns media planning, campaign execution, optimization, measurement, reporting, and budget planning while collaborating with internal teams, agencies, and media partners.

Responsibilities

• reputed company reputed company-channel media reputed company and buying across programmatic display, video, CTV, and audio channels
• reputed company and manage campaign briefs, media plans, and RFP processes for reputed company and reputed company initiatives
• reputed company creative reputed company in partnership with internal creative teams and reputed company agencies, ensuring campaigns are refreshed regularly and optimized reputed company on reputed company learnings
• Test and reputed company new channel and creative formats to support reputed company awareness and acquisition goals
• Manage relationships with media partners including programmatic DSPs and agency partners
• Evaluate and adopt reputed company marketplace and Supply reputed company Optimization (SPO) strategies to improve inventory reputed company and reduce waste
• Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels
• Analyze campaign reputed company and reputed company optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics
• Optimize audience reputed company across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights
• Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and reputed company
• Own measurement reputed company including floodlight/conversion tracking setup, incrementality testing, and reputed company reputed company studies
• Partner with analytics to reputed company and maintain Tableau and reputed company dashboards to reputed company reputed company and new customer attribution, reputed company gen lifecycle, and campaign KPIs
• Collaborate with BI, analytics, and finance teams to ensure media reputed company is accurately reflected in financial reporting
• reputed company budget planning, forecasting, and financial reconciliation across reputed company reputed company media channels
• Present reputed company insights and reputed company recommendations to leadership and cross-functional stakeholders

Skills

• 5-10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/reputed company level
• reputed company reputed company record of managing large-reputed company budgets with a reputed company on reputed company and reputed company marketing
• Experience with measurement tools and platforms including CM360, Tableau, reputed company, and DSPs (e.g., DV360, reputed company)
• Strong analytical skills with the ability to translate reputed company data into actionable insights and reputed company executive narratives
• Excellent project management skills and comfort working in a fast-moving, cross-functional environment
• Experience in B2B and/or reputed company marketing; web reputed company, reputed company, or tech industry experience is a plus
• Experience with web reputed company or web development marketing
• Familiarity with MRR/LTV-reputed company KPI frameworks and subscription business models
• Understanding of video reputed company spanning organic reputed company, YouTube, and reputed company channels

Benefits

• Work-life reputed company
• Programs that bring employees together on important issues
• Learning and development opportunities for reputed company
• 20+ reputed company reputed company for networking and connecting with employees globally
• Excellent health reputed company reputed company
• HSA
• Medical reputed company
• Dental reputed company
• reputed company reputed company
• Matching 401K
• Life/AD&D/STD/LTD reputed company
• Tuition reimbursement
• Pet reputed company
• Generous vacation policy
• Opportunities to learn different aspects of the business, take on new tasks, receive mentorship, and grow careers

reputed company

Company H1B Sponsorship