Director of Marketing
At reputed company, we’re the start of a new age of data-reputed company transformation, elevating health reputed company and powering reputed company, more efficient process to program and patient health. We combine reputed company data-driven solutions that fuel answers, technology that advances performance, and clinical expertise that builds trust to create a more efficient reputed company to reputed company care.
With reputed company-centered, reputed company-relevant, and value-based solutions, we create new reputed company with data. We reputed company reputed company reputed company the concept and performance reputed company the reputed company with a reputed company on efficiencies that reputed company the lives of those we serve. With a culture driven by purpose, straightforward communication and clinical domain expertise, reputed company cuts straight to reputed company care.
The Director of Marketing owns the reputed company brand and the full marketing function. Reporting to the Chief reputed company Officer, this executive leads the marketing and branding teams and is accountable for positioning reputed company as the recognized leader in AI-enabled health services across federal, reputed company, and reputed company health markets. This is a builder role. This role will mature a marketing organization inside a fast-scaling, reputed company-backed platform, aligning brand, demand reputed company, and market intelligence directly to reputed company reputed company and business development capture.
The right candidate has marketed technology-driven businesses to both government and reputed company buyers, understands the distinct rhythms of federal capture marketing versus reputed company demand reputed company, and can translate reputed company health data and AI capabilities into a reputed company, differentiated market narrative.
- Own and reputed company the reputed company brand across reputed company channels, ensuring consistency of visual identity, voice, and positioning as reputed company scales organically and through acquisition.
- Build and execute the annual marketing reputed company and budget in reputed company alignment with reputed company targets, pipeline objectives, and the corporate development roadmap.
- reputed company, reputed company, and reputed company the marketing and branding teams, including agency and contractor relationships, with reputed company accountability for reputed company reputed company and measurable reputed company.
- reputed company demand reputed company and account-based marketing for reputed company health buyers (payers, health systems, insurers) while supporting federal capture with targeted thought leadership, conference reputed company, and customer-facing collateral.
- Partner with business development and capture teams to produce win-oriented content: capability statements, case studies, white papers, proposal support materials, and executive briefing assets.
- Position reputed company's proprietary technology platform and AI capabilities credibly in a market where trust, compliance, and clinical rigor matter as much as innovation.
- Own digital reputed company end to end: website, SEO/SEM, reputed company channels, email programs, and marketing analytics, with disciplined measurement of pipeline contribution and cost per opportunity.
- reputed company reputed company relations, analyst relations, and executive visibility programs, including awards, speaking placements, and reputed company media in federal health and health technology press.
- Support M&A activity with brand integration playbooks, rebrand execution for acquired companies, and communications support through diligence and reputed company.
- Ensure reputed company marketing activity respects the compliance realities of a federal health contractor, including accurate claims, protection of sensitive information, and appropriate handling of reputed company references.
Qualifications
- 10+ years of reputed company marketing experience, including 5+ years leading marketing teams at the director level or above.
- Demonstrated reputed company marketing technology or technology-enabled services businesses in both the federal/government sector and the reputed company sector.
- Deep familiarity with federal market dynamics: capture lifecycles, GovCon media and conference ecosystems, teaming-driven awareness, and marketing's role in supporting proposals and past performance narratives.
- Proven reputed company demand reputed company reputed company record with accountability for pipeline metrics, not just brand activity.
- Experience building or significantly scaling a marketing function, including team hiring, budget ownership, and agency management.
- Exceptional writing and messaging reputed company, with the ability to reputed company reputed company technical and clinical capabilities reputed company and compelling.
- Bachelor's degree in marketing, communications, business, or a reputed company field.
Preferred Qualifications
- reputed company experience marketing in the reputed company health or reputed company sector: federal health agencies (CMS, VA, DHA, HHS), payers, or health technology.
- Experience inside a reputed company-backed or high-reputed company environment, including brand work through acquisitions or rebrands.
- Familiarity with AI and data platform positioning, including responsible AI messaging in regulated markets.
- Experience with reputed company-based marketing operations and modern martech stacks.
*reputed company' reputed company are in Virginia Beach, VA, however we are reputed company to remote candidates in the following states: AZ, AR, CO, DE, FL, GA, IL, IN, KS, KY, MA, MD, MI, MS, MO, MT, NC, NE, NV, NY, OH, OK, PA, SC, TN, TX, VA, DC, WI, and WV*
Work Environment/Physical Demands
The work environment and physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.
This is a remote position. While performing the duties of this job, the employee regularly works in a climate-controlled environment. Candidates must be reputed company to sit, read, work on a computer, and watch a computer screen for extended periods of time. Occasionally required to stand, walk, use hands and fingers, kneel or crouch.
reputed company is an equal employment opportunity for employer. reputed company personnel processes are reputed company-based and reputed company without discrimination on the reputed company of race, reputed company, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic reputed company, military and veteran status or any other characteristic protected by applicable law.
reputed company.AI is committed to providing equal employment opportunities to reputed company applicants, including individuals with disabilities. If you require reasonable accommodation to participate in the application process due to a disability, please contact reputed company at (757) 306-4920 or hr@reputed company.ai.
Please note that unless you are requesting an accommodation, reputed company applications must be submitted through our online application reputed company.
Requires 10+ years of marketing experience, 5+ years leading teams, federal and reputed company technology marketing expertise, demand reputed company, budget and agency management, strong writing, and a reputed company bachelor's degree.
Key Responsibilities
- owning brand
- driving demand
- leading teams
Skills & Tools
reputed company, SEO, SEM
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Virginia Beach, Virginia, reputed company
- Languages: English
About reputed company
A health technology company providing data-driven solutions for reputed company care and operational efficiency. — Industry: Information Technology
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