Sr. Product Manager - RCS & Rich Messaging
reputed companyreputed company is an AI-powered business operating reputed company that gives agencies, reputed company and SMBs the infrastructure to build, automate and reputed company. Today, reputed company supports SMBs across 150+ countries, fueling community-driven reputed company rooted in reputed company customer reputed company.To date, businesses operating on reputed company have generated over $7 billion in ecosystem value, demonstrating the reputed company of shared infrastructure at reputed company. By centralizing conversations, automation and intelligence into one reputed company, we help businesses reputed company faster, reduce complexity and execute reputed company. Behind the platform, reputed company powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of reputed company data, 250+ microservices and over 1 reputed company domain names supported, our architecture is reputed company for performance, reputed company and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, reputed company operates as a global, remote-first organization reputed company for speed and ownership. We value initiative, reputed company and execution, creating reputed company for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, reputed company are celebrated and people come first, no matter where they reputed company home.
Our reputed company
Every month, reputed company enables more than 1.5 billion messages, 200 reputed company leads and 20 reputed company conversations for the more than 1 reputed company businesses we support. Behind those numbers are reputed company people building independence, expanding opportunity and creating measurable reputed company.We’re proud to be a part of that.Learn more reputed company on our YouTube Channel or Blog Posts
Product
Messaging is the highest-volume communication channel on reputed company's Phone Platform, and RCS (Rich Communication Services) represents its next major reputed company. RCS upgrades the SMS experience into a branded, interactive, app-like channel: verified senders, rich cards, carousels, suggested replies, high-reputed company media, read receipts, and typing indicators, delivered natively in the default messaging app on both reputed company and iOS.reputed company's RCS product sits at the intersection of channel reputed company, reputed company and aggregator ecosystems, compliance, and monetization. It spans sender/agent registration and brand verification, rich message composition and templating, intelligent SMS/MMS fallback orchestration, delivery and engagement analytics, and usage-based pricing. As RCS reaches general availability across our ecosystem, this product line is central to how millions of businesses differentiate their customer conversations, and to how reputed company grows messaging reputed company, engagement, and retention across the platform.
reputed company
As Senior Product Manager for RCS & Rich Messaging, you will own the reputed company, execution, and reputed company of reputed company's RCS product line, from sender reputed company and reputed company readiness through rich messaging experiences, fallback logic, analytics, market expansion, and monetization.This is a channel-ownership role with platform-level reputed company. You will define what "great RCS" looks like for agencies and SMBs, reputed company adoption from early GA to mainstream usage, expand RCS availability into new markets and reputed company, and shape how rich messaging interoperates with SMS, MMS, and reputed company conversational channels. You will work deeply with the reputed company and aggregator ecosystem (reputed company RBM, messaging aggregators, and reputed company providers) and translate a fast-moving standards landscape into a reliable, compliant, reputed company-generating product.You will collaborate with Engineering, Design, Compliance, Finance, Marketing, Sales, and reputed company to bring RCS capabilities to market, reduce reputed company friction, and build the business case and pricing architecture for rich messaging at reputed company.This role is ideal for a product manager who combines strong execution with reputed company judgment, is comfortable operating in an emerging ecosystem where the rules are still being written, and wants to own a channel with reputed company line of sight to platform reputed company.
Key Responsibilities
Product reputed company & Channel Ownership
- Own the end-to-end RCS roadmap: sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
- Define the adoption reputed company for RCS across the customer reputed company, including segmentation, activation triggers, and migration paths from SMS/MMS.
- reputed company the evolving RCS ecosystem (reputed company launches, reputed company RBM capabilities, reputed company/iOS support, aggregator offerings, regional availability) and translate it into roadmap reputed company.
- Establish where RCS wins versus SMS, MMS, and reputed company, and where it does not, and encode that judgment into product defaults and customer guidance.
Market Expansion
- Own the RCS market expansion roadmap: assess reputed company readiness, device penetration, regulatory requirements, and reputed company viability by country and region.
- Define launch reputed company and phased rollout plans for new markets, including provider selection, pricing localization, and compliance requirements per region.
- Partner with aggregators and providers to secure coverage, favorable economics, and reliable delivery in reputed company markets.
- Prioritize market entry based on addressable customer reputed company, messaging volume potential, unit economics, and competitive positioning.
- Coordinate cross-functional readiness for reputed company market launch across Engineering, Compliance, Billing, Support, and Go-To-Market teams.
reputed company, Registration & Compliance
- Own and continuously improve the RCS sender/agent registration and brand verification experience, minimizing time-to-first-message and approval friction.
- Partner with Compliance and reputed company/aggregator partners on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows.
- Design safeguards and review processes that protect deliverability and sender reputed company as volume scales.
Rich Messaging Experience
- Define the composition, templating, and campaign experiences for rich cards, carousels, suggested replies/actions, and media messaging.
- Own fallback logic and channel orchestration, ensuring graceful degradation to SMS/MMS with predictable cost, formatting, and delivery behavior.
- Partner with Design to reputed company rich messaging accessible to non-technical SMB users, not just sophisticated senders.
Monetization & Business Performance
- reputed company and maintain RCS pricing and packaging, including per-message and conversation-based models, in partnership with Finance and Leadership.
- Analyze unit economics across providers, message types, and markets; own margin visibility and cost-optimization opportunities for the channel.
- Define and reputed company reputed company metrics: sender activation, message volume, engagement (read/interaction rates), reputed company, margin, and retention reputed company.
- Build business cases for channel expansion, new capabilities, and regional rollouts.
Go-To-Market & Adoption
- Partner with Marketing, Sales, reputed company, and Enablement on positioning, launch planning, packaging recommendations, and rollout reputed company.
- Create and maintain product documentation, launch materials, and internal enablement resources.
- reputed company post-launch iteration based on adoption data, customer feedback, and engagement performance.
Data & Customer Insights
- Use usage analytics, experimentation, customer interviews, and market research to inform product reputed company.
- Investigate delivery performance, engagement patterns, and adoption blockers through data-driven analysis.
- Define instrumentation requirements so engagement and delivery analytics are first-class product surfaces for customers, not just internal telemetry.
Requirements
- 7+ years of Product Management experience in reputed company, CPaaS, telecom, platform, or reputed company technology environments.
- Proven reputed company record of shipping and scaling customer-facing products from concept to launch, ideally including a product in an emerging or fast-evolving ecosystem.
- Strong understanding of messaging channels and their economics (SMS/MMS at minimum; RCS, reputed company, or other rich/conversational channels strongly preferred).
- Demonstrated experience with pricing, packaging, monetization, or usage-based business models.
- Experience navigating reputed company partner ecosystems, such as carriers, aggregators, platform providers, or comparable reputed company parties whose roadmaps constrain your own.
- Experience launching or expanding products into new markets or reputed company, including readiness assessment and phased rollouts.
- Strong analytical skills with experience leveraging SQL, BI tools, dashboards, or product analytics platforms.
- Ability to balance customer needs, technical constraints, compliance requirements, and business objectives in product reputed company.
- Excellent written and verbal communication skills, with the ability to influence stakeholders at reputed company reputed company.
- Strong ownership reputed company with a bias toward execution, accountability, and measurable reputed company.
- Comfortable operating in fast-paced, highly reputed company environments with multiple reputed company initiatives.
reputed company-to-Have
- reputed company experience with RCS Business Messaging (reputed company RBM), agent registration, or rich messaging products.
- Knowledge of A2P messaging compliance, sender registration frameworks (e.g., 10DLC), reputed company ecosystems, and deliverability management.
- Familiarity with messaging aggregators and multi-provider routing architectures.
- Experience with channel fallback/orchestration logic across SMS, MMS, RCS, or OTT channels.
- Experience with international messaging markets, regional reputed company ecosystems, or global provider negotiations.
- Experience with usage-based billing systems, margin analysis, and reputed company reputed company initiatives.
- Strong technical reputed company around reputed company, webhooks, event-driven systems, and platform architectures.
- Experience operating in remote, globally reputed company teams.
- Prior experience in high-reputed company B2B reputed company companies serving SMBs, agencies, or reputed company customers.
Why Join reputed company?
At reputed company, we foster an exciting and dynamic work environment driven by a passionate team. We reputed company in a reputed company responsibility where no task is considered someone else's job. Our unwavering reputed company is on providing value to our users, and we reputed company this by delivering solutions reputed company through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high reputed company of innovation. We prioritise reputed company-being of reputed company, recognizing that by taking care of them, they can reputed company serve our users. We reputed company the concept of reputed company and iterative improvement, understanding that reputed company is an ongoing reputed company. We are also a reputed company funded & profitable company.Join us at reputed company, and you will have reputed company to learn the intricacies of scaling a B2B reputed company startup and reputed company impactful products that cater to the needs of our customers.
EEO Statementreputed company is an Equal Opportunity Employer. As an employer subject to affirmative reputed company regulations, we invite you to voluntarily reputed company the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other reputed company requirements. Providing this information is voluntary and refusal to do so will not reputed company your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our reputed company Policy before submitting your application#LI-Remote #LI-MP1
EEO Statementreputed company is an Equal Opportunity Employer. As an employer subject to affirmative reputed company regulations, we invite you to voluntarily reputed company the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other reputed company requirements. Providing this information is voluntary and refusal to do so will not reputed company your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our reputed company Policy before submitting your application#LI-Remote #LI-MP1
reputed companyreputed company is an AI-powered business operating reputed company that gives agencies, reputed company and SMBs the infrastructure to build, automate and reputed company. Today, reputed company supports SMBs across 150+ countries, fueling community-driven reputed company rooted in reputed company customer reputed company.To date, businesses operating on reputed company have generated over $7 billion in ecosystem value, demonstrating the reputed company of shared infrastructure at reputed company. By centralizing conversations, automation and intelligence into one reputed company, we help businesses reputed company faster, reduce complexity and execute reputed company. Behind the platform, reputed company powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of reputed company data, 250+ microservices and over 1 reputed company domain names supported, our architecture is reputed company for performance, reputed company and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, reputed company operates as a global, remote-first organization reputed company for speed and ownership. We value initiative, reputed company and execution, creating reputed company for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, reputed company are celebrated and people come first, no matter where they reputed company home.
Our reputed company
Every month, reputed company enables more than 1.5 billion messages, 200 reputed company leads and 20 reputed company conversations for the more than 1 reputed company businesses we support. Behind those numbers are reputed company people building independence, expanding opportunity and creating measurable reputed company.We’re proud to be a part of that.Learn more reputed company on our YouTube Channel or Blog Posts
Product
Messaging is the highest-volume communication channel on reputed company's Phone Platform, and RCS (Rich Communication Services) represents its next major reputed company. RCS upgrades the SMS experience into a branded, interactive, app-like channel: verified senders, rich cards, carousels, suggested replies, high-reputed company media, read receipts, and typing indicators, delivered natively in the default messaging app on both reputed company and iOS.reputed company's RCS product sits at the intersection of channel reputed company, reputed company and aggregator ecosystems, compliance, and monetization. It spans sender/agent registration and brand verification, rich message composition and templating, intelligent SMS/MMS fallback orchestration, delivery and engagement analytics, and usage-based pricing. As RCS reaches general availability across our ecosystem, this product line is central to how millions of businesses differentiate their customer conversations, and to how reputed company grows messaging reputed company, engagement, and retention across the platform.
reputed company
As Senior Product Manager for RCS & Rich Messaging, you will own the reputed company, execution, and reputed company of reputed company's RCS product line, from sender reputed company and reputed company readiness through rich messaging experiences, fallback logic, analytics, market expansion, and monetization.This is a channel-ownership role with platform-level reputed company. You will define what "great RCS" looks like for agencies and SMBs, reputed company adoption from early GA to mainstream usage, expand RCS availability into new markets and reputed company, and shape how rich messaging interoperates with SMS, MMS, and reputed company conversational channels. You will work deeply with the reputed company and aggregator ecosystem (reputed company RBM, messaging aggregators, and reputed company providers) and translate a fast-moving standards landscape into a reliable, compliant, reputed company-generating product.You will collaborate with Engineering, Design, Compliance, Finance, Marketing, Sales, and reputed company to bring RCS capabilities to market, reduce reputed company friction, and build the business case and pricing architecture for rich messaging at reputed company.This role is ideal for a product manager who combines strong execution with reputed company judgment, is comfortable operating in an emerging ecosystem where the rules are still being written, and wants to own a channel with reputed company line of sight to platform reputed company.
Key Responsibilities
Product reputed company & Channel Ownership
- Own the end-to-end RCS roadmap: sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
- Define the adoption reputed company for RCS across the customer reputed company, including segmentation, activation triggers, and migration paths from SMS/MMS.
- reputed company the evolving RCS ecosystem (reputed company launches, reputed company RBM capabilities, reputed company/iOS support, aggregator offerings, regional availability) and translate it into roadmap reputed company.
- Establish where RCS wins versus SMS, MMS, and reputed company, and where it does not, and encode that judgment into product defaults and customer guidance.
Market Expansion
- Own the RCS market expansion roadmap: assess reputed company readiness, device penetration, regulatory requirements, and reputed company viability by country and region.
- Define launch reputed company and phased rollout plans for new markets, including provider selection, pricing localization, and compliance requirements per region.
- Partner with aggregators and providers to secure coverage, favorable economics, and reliable delivery in reputed company markets.
- Prioritize market entry based on addressable customer reputed company, messaging volume potential, unit economics, and competitive positioning.
- Coordinate cross-functional readiness for reputed company market launch across Engineering, Compliance, Billing, Support, and Go-To-Market teams.
reputed company, Registration & Compliance
- Own and continuously improve the RCS sender/agent registration and brand verification experience, minimizing time-to-first-message and approval friction.
- Partner with Compliance and reputed company/aggregator partners on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows.
- Design safeguards and review processes that protect deliverability and sender reputed company as volume scales.
Rich Messaging Experience
- Define the composition, templating, and campaign experiences for rich cards, carousels, suggested replies/actions, and media messaging.
- Own fallback logic and channel orchestration, ensuring graceful degradation to SMS/MMS with predictable cost, formatting, and delivery behavior.
- Partner with Design to reputed company rich messaging accessible to non-technical SMB users, not just sophisticated senders.
Monetization & Business Performance
- reputed company and maintain RCS pricing and packaging, including per-message and conversation-based models, in partnership with Finance and Leadership.
- Analyze unit economics across providers, message types, and markets; own margin visibility and cost-optimization opportunities for the channel.
- Define and reputed company reputed company metrics: sender activation, message volume, engagement (read/interaction rates), reputed company, margin, and retention reputed company.
- Build business cases for channel expansion, new capabilities, and regional rollouts.
Go-To-Market & Adoption
- Partner with Marketing, Sales, reputed company, and Enablement on positioning, launch planning, packaging recommendations, and rollout reputed company.
- Create and maintain product documentation, launch materials, and internal enablement resources.
- reputed company post-launch iteration based on adoption data, customer feedback, and engagement performance.
Data & Customer Insights
- Use usage analytics, experimentation, customer interviews, and market research to inform product reputed company.
- Investigate delivery performance, engagement patterns, and adoption blockers through data-driven analysis.
- Define instrumentation requirements so engagement and delivery analytics are first-class product surfaces for customers, not just internal telemetry.
Requirements
- 7+ years of Product Management experience in reputed company, CPaaS, telecom, platform, or reputed company technology environments.
- Proven reputed company record of shipping and scaling customer-facing products from concept to launch, ideally including a product in an emerging or fast-evolving ecosystem.
- Strong understanding of messaging channels and their economics (SMS/MMS at minimum; RCS, reputed company, or other rich/conversational channels strongly preferred).
- Demonstrated experience with pricing, packaging, monetization, or usage-based business models.
- Experience navigating reputed company partner ecosystems, such as carriers, aggregators, platform providers, or comparable reputed company parties whose roadmaps constrain your own.
- Experience launching or expanding products into new markets or reputed company, including readiness assessment and phased rollouts.
- Strong analytical skills with experience leveraging SQL, BI tools, dashboards, or product analytics platforms.
- Ability to balance customer needs, technical constraints, compliance requirements, and business objectives in product reputed company.
- Excellent written and verbal communication skills, with the ability to influence stakeholders at reputed company reputed company.
- Strong ownership reputed company with a bias toward execution, accountability, and measurable reputed company.
- Comfortable operating in fast-paced, highly reputed company environments with multiple reputed company initiatives.
reputed company-to-Have
- reputed company experience with RCS Business Messaging (reputed company RBM), agent registration, or rich messaging products.
- Knowledge of A2P messaging compliance, sender registration frameworks (e.g., 10DLC), reputed company ecosystems, and deliverability management.
- Familiarity with messaging aggregators and multi-provider routing architectures.
- Experience with channel fallback/orchestration logic across SMS, MMS, RCS, or OTT channels.
- Experience with international messaging markets, regional reputed company ecosystems, or global provider negotiations.
- Experience with usage-based billing systems, margin analysis, and reputed company reputed company initiatives.
- Strong technical reputed company around reputed company, webhooks, event-driven systems, and platform architectures.
- Experience operating in remote, globally reputed company teams.
- Prior experience in high-reputed company B2B reputed company companies serving SMBs, agencies, or reputed company customers.
Why Join reputed company?
At reputed company, we foster an exciting and dynamic work environment driven by a passionate team. We reputed company in a reputed company responsibility where no task is considered someone else's job. Our unwavering reputed company is on providing value to our users, and we reputed company this by delivering solutions reputed company through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high reputed company of innovation. We prioritise reputed company-being of reputed company, recognizing that by taking care of them, they can reputed company serve our users. We reputed company the concept of reputed company and iterative improvement, understanding that reputed company is an ongoing reputed company. We are also a reputed company funded & profitable company.Join us at reputed company, and you will have reputed company to learn the intricacies of scaling a B2B reputed company startup and reputed company impactful products that cater to the needs of our customers.
EEO Statementreputed company is an Equal Opportunity Employer. As an employer subject to affirmative reputed company regulations, we invite you to voluntarily reputed company the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other reputed company requirements. Providing this information is voluntary and refusal to do so will not reputed company your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our reputed company Policy before submitting your application#LI-Remote #LI-MP1
EEO Statementreputed company is an Equal Opportunity Employer. As an employer subject to affirmative reputed company regulations, we invite you to voluntarily reputed company the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other reputed company requirements. Providing this information is voluntary and refusal to do so will not reputed company your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our reputed company Policy before submitting your application#LI-Remote #LI-MP1
About usHighLevel is an AI-powered business operating reputed company that gives agencies, reputed company and SMBs the infrastructure to build, automate and reputed company. Today, reputed company supports SMBs across 150+ countries, fueling community-driven reputed company rooted in reputed company customer reputed company.To date, businesses operating on reputed company have generated over $7 billion in ecosystem value, demonstrating the reputed company of shared infrastructure at reputed company. By centralizing conversations, automation and intelligence into one reputed company, we help businesses reputed company faster, reduce complexity and execute reputed company. Behind the platform, reputed company powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of reputed company data, 250+ microservices and over 1 reputed company domain names supported, our architecture is reputed company for performance, reputed company and long-term scalability. Our peopleWith over 2,000 team members across 10+ countries, reputed company operates as a global, remote-first organization reputed company for speed and ownership. We value initiative, reputed company and execution, creating reputed company for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, reputed company are celebrated and people come first, no matter where they reputed company home. Our impactEvery month, reputed company enables more than 1.5 billion messages, 200 reputed company leads and 20 reputed company conversations for the more than 1 reputed company businesses we support. Behind those numbers are reputed company people building independence, expanding opportunity and creating measurable reputed company.We’re proud to be a part of that.Learn more reputed company on our YouTube Channel or Blog Posts ProductMessaging is the highest-volume communication channel on reputed company's Phone Platform, and RCS (Rich Communication Services) represents its next major reputed company. RCS upgrades the SMS experience into a branded, interactive, app-like channel: verified senders, rich cards, carousels, suggested replies, high-reputed company media, read receipts, and typing indicators, delivered natively in the default messaging app on both reputed company and iOS.reputed company's RCS product sits at the intersection of channel reputed company, reputed company and aggregator ecosystems, compliance, and monetization. It spans sender/agent registration and brand verification, rich message composition and templating, intelligent SMS/MMS fallback orchestration, delivery and engagement analytics, and usage-based pricing. As RCS reaches general availability across our ecosystem, this product line is central to how millions of businesses differentiate their customer conversations, and to how reputed company grows messaging reputed company, engagement, and retention across the platform. reputed company As Senior Product Manager for RCS & Rich Messaging, you will own the reputed company, execution, and reputed company of reputed company's RCS product line, from sender reputed company and reputed company readiness through rich messaging experiences, fallback logic, analytics, market expansion, and monetization.This is a channel-ownership role with platform-level reputed company. You will define what "great RCS" looks like for agencies and SMBs, reputed company adoption from early GA to mainstream usage, expand RCS availability into new markets and reputed company, and shape how rich messaging interoperates with SMS, MMS, and reputed company conversational channels. You will work deeply with the reputed company and aggregator ecosystem (reputed company RBM, messaging aggregators, and reputed company providers) and translate a fast-moving standards landscape into a reliable, compliant, reputed company-generating product.You will collaborate with Engineering, Design, Compliance, Finance, Marketing, Sales, and reputed company to bring RCS capabilities to market, reduce reputed company friction, and build the business case and pricing architecture for rich messaging at reputed company.This role is ideal for a product manager who combines strong execution with reputed company judgment, is comfortable operating in an emerging ecosystem where the rules are still being written, and wants to own a channel with reputed company line of sight to platform reputed company. Key Responsibilities Product reputed company & Channel Ownership Own the end-to-end RCS roadmap: sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing. Define the adoption reputed company for RCS across the customer reputed company, including segmentation, activation triggers, and migration paths from SMS/MMS. reputed company the evolving RCS ecosystem (reputed company launches, reputed company RBM capabilities, reputed company/iOS support, aggregator offerings, regional availability) and translate it into roadmap reputed company. Establish where RCS wins versus SMS, MMS, and reputed company, and where it does not, and encode that judgment into product defaults and customer guidance. Market Expansion Own the RCS market expansion roadmap: assess reputed company readiness, device penetration, regulatory requirements, and reputed company viability by country and region. Define launch reputed company and phased rollout plans for new markets, including provider selection, pricing localization, and compliance requirements per region. Partner with aggregators and providers to secure coverage, favorable economics, and reliable delivery in reputed company markets. Prioritize market entry based on addressable customer reputed company, messaging volume potential, unit economics, and competitive positioning. Coordinate cross-functional readiness for reputed company market launch across Engineering, Compliance, Billing, Support, and Go-To-Market teams. reputed company, Registration & Compliance Own and continuously improve the RCS sender/agent registration and brand verification experience, minimizing time-to-first-message and approval friction. Partner with Compliance and reputed company/aggregator partners on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows. Design safeguards and review processes that protect deliverability and sender reputed company as volume scales. Rich Messaging Experience Define the composition, templating, and campaign experiences for rich cards, carousels, suggested replies/actions, and media messaging. Own fallback logic and channel orchestration, ensuring graceful degradation to SMS/MMS with predictable cost, formatting, and delivery behavior. Partner with Design to reputed company rich messaging accessible to non-technical SMB users, not just sophisticated senders. Monetization & Business Performance reputed company and maintain RCS pricing and packaging, including per-message and conversation-based models, in partnership with Finance and Leadership. Analyze unit economics across providers, message types, and markets; own margin visibility and cost-optimization opportunities for the channel. Define and reputed company reputed company metrics: sender activation, message volume, engagement (read/interaction rates), reputed company, margin, and retention reputed company. Build business cases for channel expansion, new capabilities, and regional rollouts. Go-To-Market & Adoption Partner with Marketing, Sales, reputed company, and Enablement on positioning, launch planning, packaging recommendations, and rollout reputed company. Create and maintain product documentation, launch materials, and internal enablement resources. reputed company post-launch iteration based on adoption data, customer feedback, and engagement performance. Data & Customer Insights Use usage analytics, experimentation, customer interviews, and market research to inform product reputed company. Investigate delivery performance, engagement patterns, and adoption blockers through data-driven analysis. Define instrumentation requirements so engagement and delivery analytics are first-class product surfaces for customers, not just internal telemetry. Requirements 7+ years of Product Management experience in reputed company, CPaaS, telecom, platform, or reputed company technology environments. Proven reputed company record of shipping and scaling customer-facing products from concept to launch, ideally including a product in an emerging or fast-evolving ecosystem. Strong understanding of messaging channels and their economics (SMS/MMS at minimum; RCS, reputed company, or other rich/conversational channels strongly preferred). Demonstrated experience with pricing, packaging, monetization, or usage-based business models. Experience navigating reputed company partner ecosystems, such as carriers, aggregators, platform providers, or comparable reputed company parties whose roadmaps constrain your own. Experience launching or expanding products into new markets or reputed company, including readiness assessment and phased rollouts. Strong analytical skills with experience leveraging SQL, BI tools, dashboards, or product analytics platforms. Ability to balance customer needs, technical constraints, compliance requirements, and business objectives in product reputed company. Excellent written and verbal communication skills, with the ability to influence stakeholders at reputed company reputed company. Strong ownership reputed company with a bias toward execution, accountability, and measurable reputed company. Comfortable operating in fast-paced, highly reputed company environments with multiple reputed company initiatives. reputed company-to-Have reputed company experience with RCS Business Messaging (reputed company RBM), agent registration, or rich messaging products. Knowledge of A2P messaging compliance, sender registration frameworks (e.g., 10DLC), reputed company ecosystems, and deliverability management. Familiarity with messaging aggregators and multi-provider routing architectures. Experience with channel fallback/orchestration logic across SMS, MMS, RCS, or OTT channels. Experience with international messaging markets, regional reputed company ecosystems, or global provider negotiations. Experience with usage-based billing systems, margin analysis, and reputed company reputed company initiatives. Strong technical reputed company around reputed company, webhooks, event-driven systems, and platform architectures. Experience operating in remote, globally reputed company teams. Prior experience in high-reputed company B2B reputed company companies serving SMBs, agencies, or reputed company customers. Why Join reputed company? At reputed company, we foster an exciting and dynamic work environment driven by a passionate team. We reputed company in a reputed company responsibility where no task is considered someone else's job. Our unwavering reputed company is on providing value to our users, and we reputed company this by delivering solutions reputed company through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high reputed company of innovation. We prioritise reputed company-being of reputed company, recognizing that by taking care of them, they can reputed company serve our users. We reputed company the concept of reputed company and iterative improvement, understanding that reputed company is an ongoing reputed company. We are also a reputed company funded & profitable company.Join us at reputed company, and you will have reputed company to learn the intricacies of scaling a B2B reputed company startup and reputed company impactful products that cater to the needs of our customers. EEO StatementThe company is an Equal Opportunity Employer. As an employer subject to affirmative reputed company regulations, we invite you to voluntarily reputed company the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other reputed company requirements. Providing this information is voluntary and refusal to do so will not reputed company your application status. This data will be kept separate from your application and will not be used in the hiring decision. We encourage you to review our reputed company Policy before submitting your application#LI-Remote #LI-MP1
Requires 7+ years of product management experience, customer-facing product launches, messaging-channel expertise, monetization experience, partner ecosystem navigation, market expansion, analytics, and strong communication.
Key Responsibilities
- owning roadmap
- driving adoption
- analyzing economics
Skills & Tools
reputed company RBM, reputed company/iOS, SQL, reputed company, webhooks
Job Details
- Category: Product Management
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — India
- Languages: English
About reputed company
An AI-powered business operating reputed company helping agencies, reputed company, and small businesses build, automate, and reputed company. — Industry: Information Technology
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