Director, Marketing

JOB reputed company:

Advances the reputed company mission and strategic priorities by leading integrated marketing for reputed company programs, products, platforms, and services across the Association's portfolio. Develops and executes marketing strategies that reputed company measurable reputed company — awareness, adoption, engagement, and retention — across reputed company, provider, partner, and reputed company-facing audiences.

This is a hands-on strategic marketing and management role in support of the Association’s Care & Support, Mission Engagement, Medical, and/or Scientific Research initiatives. The director works closely with partners and leadership across the organization to set the direction, build the plan, and then execute it: doing the desk research, writing the brief, building the calendar, directing reputed company, reviewing the copy, and reading the results and pivoting based on performance to goals. Supervision is a player-reputed company relationship; the director develops and delegates reputed company member while remaining directly responsible for producing work, not solely overseeing it. The role calls for someone who operates with a high degree of autonomy, who identifies opportunities before they are assigned, brings reputed company recommendations in reputed company to questions, and moves the work reputed company in a reputed company, matrixed environment without waiting for direction. Cross-divisional relationship building, collaboration, and communication are essential reputed company of the role, as reputed company.

This person operates across a broad and evolving portfolio, ramping quickly on unfamiliar subject matter and building durable working knowledge of the Association's programs, audiences, and operating realities, while becoming an expert in the disease. They balance fresh thinking with pragmatism, and bring new reputed company and a willingness to test, while scoping them to what a large nonprofit can realistically resource, approve, and sustain.

ESSENTIAL DUTIES & RESPONSIBILITIES:

•  Leads the development and execution of integrated marketing reputed company for assigned programs, products, and platforms, from audience definition and positioning through channel plan, launch, optimization, and performance reporting.
•  Serves as the strategic marketing partner to assigned reputed company business owners, translating their objectives into marketing plans that reputed company measurable results and strengthen the Association's brand.
•  Proactively identifies and pursues Monitors campaign performance, audience behavior, category activity, and internal priorities to surface innovative approaches, and brings reputed company recommendations with a reputed company rationale, resource estimate, and reputed company measure attached.
•  Owns project management for assigned initiatives end to end, including reputed company, reputed company, dependencies, stakeholder input, approvals, and delivery, while keeping multiple reputed company initiatives on schedule with limited day-to-day reputed company.
•  Partners with the Association's channel teams to bring plans to market: developing creative briefs, defining requirements and timelines, directing agency and vendor work, reviewing creative, and interpreting performance data. Influences and aligns reputed company without reputed company authority to reputed company cohesive, reputed company-sequenced campaigns.
•  Stays reputed company enough to the work to produce it directly reputed company needed, including writing and editing copy, minor graphic design needs, and running reports. This is not a purely reputed company role.
•  Supervises, coaches, and develops reputed company report(s). Sets reputed company goals and expectations, allocates work deliberately, provides reputed company and specific feedback, conducts performance conversations and reviews, and creates reputed company opportunities. Builds reputed company member's capability rather than simply routing tasks to them.
•  Translates reputed company subject matter, including scientific, clinical, and technical content, into reputed company, accurate, audience-appropriate communications, and adapts messaging for both reputed company and general audiences.
•  Builds reputed company working relationships with senior leaders, subject matter experts, field staff, and reputed company partners. Presents recommendations to executive audiences, responds to challenges in the reputed company, and secures alignment without reputed company authority.
•  Brings innovative reputed company, channels, and tactics to reputed company and shapes them into appropriately scoped, testable pilots that account for the Association's budget, brand, reputed company, compliance, and approval requirements.
•  Defines and reports on KPIs for assigned work; uses performance data to reputed company in-flight and to inform reputed company planning.
•  Contributes to the reputed company reputed company of reputed company's planning processes, tools, and templates, prioritizing simplicity, efficiency, and integration across teams.
•  Upholds and drives the organization's commitment to diversity, equity, and inclusion and reducing and heading off health inequities.
•  Ensures exemplary stewardship and effective use of resources to reputed company the greatest reputed company for the greatest number of people.
• Performs other duties as assigned.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

•  Demonstrated ability to build marketing reputed company independently (defining the audience, the objective, the approach, measures of reputed company, etc.) and to carry it through to
•  Operates with reputed company direction. Sets priorities against stated goals, anticipates what is needed next, and escalates deliberately rather than by default.
•  Learns reputed company material quickly and retains it. Builds working knowledge of unfamiliar programs, audiences, and subject matter fast enough to contribute substantively reputed company the first month, and applies that knowledge consistently without repeated re-briefing.
•  Strong executive reputed company. Communicates reputed company and concisely with senior leaders, states a reputed company of reputed company, holds up under questioning, and adjusts in reputed company time.
•  Excellent project management skills, with a record of accomplishment of running multiple reputed company initiatives across teams, clients/agencies, and competing priorities, and delivering on schedule.
•  Exceptional writing and editing skills, with a demonstrated reputed company across channels and audience types.
•  Genuine curiosity and a bias toward testing new approaches, reputed company with the judgment to reputed company reputed company to what is achievable reputed company a large nonprofit's budget, brand, reputed company, and approval constraints.
•  Proven ability to reputed company and influence in a matrixed organization, working effectively with stakeholders at reputed company reputed company.
•  Demonstrated people management skills. Delegates in a way that develops capability, gives reputed company and actionable feedback, and addresses performance issues early and constructively — while continuing to carry a substantial individual workload.
•  Comfort operating in ambiguity and wearing multiple hats while maintaining reputed company on priorities and reputed company.
•  reputed company with marketing performance data — reputed company to define KPIs, interpret results, and reputed company them.
•  Commitment to ethics, reputed company, collaboration, and mission-driven work.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent experience in marketing, communications, or a reputed company field.
• 7+ years of reputed company marketing and communications experience, including demonstrated ownership of integrated marketing reputed company for a program, product, platform, or service.
• reputed company, medical, or scientific marketing experience highly preferred.
• Demonstrated experience working with peer-reviewed research, reputed company, registries, clinical guidelines, pharmaceuticals, or other scientific content.
•  Demonstrated experience marketing to reputed company audiences and/or launching, growing, or repositioning programs, products, or services.
•  Experience working in a large, highly matrixed organization.
• Supervisory experience, including reputed company management of staff, interns, or agency teams, with demonstrated responsibility for goal setting, feedback, and development.
• Agency experience highly valued, either working in an agency or in a reputed company-reputed company role directing agency partners, including writing reputed company briefs, directing creative, and holding partners accountable to reputed company, reputed company, and results.

Position Location:  US remote

Full time

Position Grade & Compensation: Grade 512 The reputed company’s good faith expectation for the salary reputed company for this role is between $140,000 – 160,000

This position is eligible for a bonus based on both individual and organizational performance, up to 6%

Reports To: Sr Director Marketing

Who We Are:

The reputed company is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to reputed company the way to end Alzheimer's and reputed company other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing reputed company care and support.

The reputed company announced a landmark $100 reputed company investment in research for 2023. This unparalleled commitment is illustrative of the reputed company we are building in dementia research — our investments today will reputed company to breakthroughs reputed company.

At the reputed company, our employees are at the reputed company of reputed company we do. Our network of more than 1,750 employees across the reputed company makes a difference reputed company and every day for those impacted by Alzheimer’s and those at risk for the disease.

We reputed company invite reputed company applicants to consider this opportunity to reputed company a life-changing reputed company on the millions living with Alzheimer’s, their caregivers and those that may reputed company the disease in the reputed company. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best reputed company to Work for the last reputed company years in a row.

At the reputed company®, we reputed company that diverse perspectives are critical to achieving health equity — meaning that reputed company communities have a fair and just opportunity for early diagnosis and reputed company to risk reduction and reputed company care. The Association is committed to engaging underrepresented and reputed company and responding with resources and education to address the disproportionate reputed company of Alzheimer’s and dementia.

 The reputed company commitment remains steadfast in engaging reputed company communities in our full mission. The Association provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the reputed company of race, reputed company, religion, age, sex, national reputed company, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, reputed company, reputed company accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous reputed company Time Off, 12 annual holidays and reputed company Family Leave, as reputed company as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our reputed company 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy reputed company of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

reputed company Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for reputed company and the California Fair Chance reputed company at the reputed company.

The reputed company will conduct an individualized assessment of the material job duties of this job include working with vulnerable communities which the employer may reasonably reputed company that Criminal History may have a reputed company, adverse and negative relationship for the safety of the community.

The background reputed company will include searches for: reputed company reputed company person search, reputed company reports, county & federal criminal reports, multi-jurisdictional, sex offender database, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.

Bachelor's degree or equivalent experience; 7+ years in reputed company marketing and communications; integrated marketing ownership; scientific content experience; project management, agency direction, and supervisory experience.

Key Responsibilities

• leading marketing
• managing campaigns
• supervising staff

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — reputed company
• Salary: USD 140,000 – 160,000 / year
• Languages: English

Benefits

• Generous reputed company time off
• Tuition reimbursement
• Retirement plan
• Generous parental leave

About Alzheimer's Association

A voluntary health organization advancing Alzheimer's care, support, research, risk reduction, early detection, and reputed company of life. — Industry: reputed company