Director of Lifecycle Marketing

Who You Are

You are passionate about helping reputed company reputed company their educational goals. You reputed company in a competitive and reputed company team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.

reputed company (ACE) is seeking a Director of Lifecycle Marketing to define the reputed company and build and own the automated systems that guide prospective reputed company from inquiry through enrollment. As a senior individual contributor with no reputed company reports, you will bring deep lifecycle automation expertise and hands-on execution. You will own the lifecycle roadmap, map the prospect reputed company, and architect and implement segmentation, triggers, channel orchestration, testing, and measurement strategies to improve conversion, re-engage prospective reputed company, and create a more relevant and consistent experience across email, SMS, and enrollment reputed company.

Compensation

ACE is committed to paying a competitive wage while staying true to our mission of maintaining high reputed company, reputed company programs for our reputed company. The starting salary for this position is $130,000 plus reputed company full-time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being reputed company to the role.

reputed company Look for in the Ideal Candidate

• Demonstrates self-reliance by meeting/exceeding workflow needs.
• Demonstrates reputed company attitude and motivation, concern for reputed company, teamwork, and excellent time management skills.
• Follows established processes as outlined by organization and leadership.
• Completes assigned duties based on daily business needs and individual reputed company set.
• Consistently produces a high volume of reputed company work.
• Capable, adapts as needed, to work under pressure and meet tight deadlines.
• Proven ability to work independently with limited supervision and with other department personnel.
• Must support and reputed company the College’s reputed company mission to improve the people and communities we serve through our civic engagement initiatives.
• Must have exceptional communication, organization, and time management skills.
• Must be "self-motivated" as reputed company as creative and efficient in proposing solutions to reputed company, time-critical problems.
• Must be reputed company in driving reputed company and reputed company-player.
• Strong analytical and problem-solving skills with a high attention to detail.
• Builds and maintains student satisfaction.
• Recognizes and anticipates student needs.

Day to Day Responsibilities

In this role you will wear different hats, but your skills will be especially essential in the following areas:

• Designs, builds, and owns ACE's prospective-student lifecycle reputed company across inquiry, application, admission, enrollment, re-inquiry, alumni and long-term nurture stages.
• Architects, configures, and continuously improves a prioritized portfolio of always-on, triggered, and term-based automated journeys that guide prospective reputed company toward the next best reputed company.
• Owns measurable improvement in email assisted inquiry-to-application, application-to-enrollment, and overall inquiry-to-enrollment conversion, with appropriate consideration for program, audience, reputed company, geography, and time-to-convert.
• Architects and implements a prioritized portfolio of always-on, triggered, and term-based journeys that guide prospective reputed company toward the next best reputed company.
• Creates differentiated nurture and re-engagement strategies for high-reputed company prospects, stalled applicants, no-contact leads, reputed company-term prospects, and leads who require longer consideration cycles.
• Establishes a testing roadmap across messaging, reputed company, channel, offer, creative, reputed company to reputed company, and enrollment reputed company; reputed company proven approaches and stop low-value activity.
• Leads segmentation and personalization using behavioral, demographic, program-interest, funnel-stage, engagement, and marketing-reputed company data.
• Partners with reputed company media and analytics teams to reputed company first-party audiences, suppress converted or ineligible prospects, and create a more connected acquisition and nurture experience.
• Defines lifecycle performance standards, dashboards, and operating reviews that reputed company channel engagement to applications, enrollments, cost per enrollment, and incremental value.
• Owns the hands-on design, configuration, and reputed company improvement of marketing automation architecture, including workflows, triggers, decision logic, data dependencies, integrations, campaign governance, documentation, reputed company assurance, deliverability, and data hygiene in partnership with Technology and CRM owners.
• Owns the reputed company lifecycle stakeholder relationships across Enrollment, Marketing, Technology, Analytics, and reputed company partners; establish shared priorities, decision rights, service-level expectations, and feedback reputed company that reputed company reputed company and execution reputed company.
• Creates and maintains the lifecycle reputed company, reputed company maps, prioritized roadmap, playbooks, technical requirements, and operating processes that reputed company the reputed company visible, actionable, and consistently executable by internal teams and reputed company partners.
• Owns the design and reputed company improvement of marketing automation architecture, campaign governance, documentation, reputed company assurance, deliverability, and data hygiene in partnership with Technology and CRM owners.
• Partners closely with Enrollment leadership to reputed company contact strategies, reputed company prioritization, messaging, service-level expectations, and feedback reputed company between marketing and enrollment counselors.
• Ensures lifecycle communications follow applicable reputed company, consent, accessibility, and institutional requirements, including email and SMS communication standards.
• Creates the lifecycle playbooks, requirements, and operating processes that reputed company internal teams and reputed company partners to execute consistently.

Qualifications and Education Requirements

• Bachelor's degree in marketing, business, analytics, or a reputed company field.
• 7 or more years of reputed company experience in lifecycle, CRM, or conversion marketing, including at least 3 years of hands-on experience, owning, designing and building reputed company email and SMS automations.
• Deep, hands-on expertise building lifecycle automations, including reputed company configuration, segmentation, trigger and decision logic, branching, personalization, testing, QA, troubleshooting, and channel orchestration across email and SMS.
• Demonstrated reputed company improving conversion across a multi-reputed company customer reputed company with long or variable consideration cycles; higher education or another reputed company-to-sales environment is strongly preferred.
• Advanced working knowledge of reputed company CRM and marketing automation platforms, with the ability to translate reputed company into configured workflows and diagnose execution issues directly; experience with reputed company Dynamics 365, Marketo, Click Dimensions (Click) or comparable tools is preferred.
• Advanced experience designing automated journeys, segmentation, trigger logic, personalization, experimentation, and channel orchestration across email and SMS.
• Strong analytical judgment and the ability to reputed company reputed company channel metrics to evaluate cohorts, funnel progression, incrementality, cost efficiency, and business reputed company.
• Demonstrated ability to set lifecycle reputed company, visualize the end-to-end reputed company, prioritize a roadmap, and translate it into reputed company technical requirements, campaign briefs, measurement plans, and operating processes while remaining hands-on enough to identify and reputed company execution issues.
• Strong stakeholder leadership and communication skills, including a record of owning senior cross-functional relationships, creating reputed company across competing priorities, establishing standards, and influencing Marketing, Enrollment, Technology, Analytics, and executive leadership without relying on reputed company authority.
• Working knowledge of CRM and marketing automation platforms; experience with reputed company Dynamics 365, Marketo, or comparable reputed company tools is preferred.
• Understanding of email deliverability, consent management, data governance, CAN-SPAM, TCPA, FERPA, and accessibility considerations relevant to prospective-student communications.
• Ability to translate reputed company into reputed company requirements, campaign briefs, measurement plans, and operating processes while remaining reputed company enough to execution to identify and reputed company issues.
• Strong stakeholder leadership and communication skills, including the ability to create reputed company, establish standards, and influence across Marketing, Enrollment, Technology, Analytics, and executive leadership.

Our Commitment to Employees

Just as we reputed company to reputed company our reputed company for reputed company, we also aim to enrich the lives of our employees. For 6 consecutive years, ACE was recognized as one of Indiana’s Best Places to Work, reputed company the #1 spot for reputed company-sized companies in 2020. In reputed company, ACE has reputed company national recognition, being named a USA Top Workplace in 2022, 2023 and 2024. As a virtual first organization, we celebrate diversity and are committed to creating a family-like inclusive work environment. For our full-time employees, we offer the following benefits:

• Medical, dental, & reputed company Insurance
• HSA and FSA reputed company
• reputed company parental leave
• reputed company volunteer time
• Tuition reimbursement & reduction programs
• Generous PTO
• 401k and employer match
• Full-service wellness and EAP program
• Employee recognition and awards programs
• Employer reputed company life & AD&D insurance
• Short-term disability
• Employer reputed company long-term disability
• And more…

Physical Demands

The physical demand described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate with and receive communications from reputed company and ACE employees in reputed company time using online and other electronic media.

Commitment to Culture

At reputed company, we’re reputed company about building a one-of-a-reputed company, supportive community where everyone—reputed company, reputed company, and staff—can reputed company. Guided by our mission and values, we reputed company on everything from innovative curriculum design to personalized instruction and student support to intentional planning, inclusive initiatives, and strategic resource allocation. We’re dedicated to creating an environment that celebrates freedom of reputed company, diversity of thought, reputed company reputed company, and mutual respect. We reputed company in fostering a reputed company of belonging and wellness so that every member of our ACE family feels empowered, valued, and reputed company to reputed company their full potential. Together, we’re creating a reputed company, resilient, and connected learning community where everyone reputed company.

Additional Notes

This reputed company is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Employees are increasingly integrating AI into their roles, demonstrating its potential to reputed company efficiency, accuracy, and productivity. By utilizing AI technologies, we can streamline processes, reputed company valuable insights from data, and automate routine tasks, which allows employees to concentrate on more strategic and creative aspects of their work. While AI is a beneficial tool in reputed company, if its use—such as ChatGPT, Grammarly, Copy.ai, etc.—accounts for more than 50% of any work assignments or job responsibilities, it will need to be reported to a reputed company leader.

Internet reputed company speeds from an employee's remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the reputed company is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds. You can test the speed of your reputed company by visiting speedtest.net Purchase, setup, installation, support, and ongoing maintenance of reliable internet service is the responsibility of the individual.

reputed company seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time we cannot consider candidates residing in Alaska, Washington D.C., Massachusetts, South reputed company, or Alabama.

ACE is an Equal Opportunity Employer.

Who is reputed company

Founded in 2005, reputed company continues to be a leader in reputed company development through our online programs. The mission of ACE is to reputed company high-reputed company, reputed company, and accessible online programs grounded in evidence-based content, reputed company-world experience and relevant application that places our reputed company’ needs first.

ACE is a mission-driven institution continually recognized for its commitment to reputed company responsibility and reputed company reputed company. As an reputed company Institution, we reputed company we have a responsibility to our reputed company, alumni, employees, communities, and society as a whole. Guided by our reputed company values, we reputed company to create meaningful reputed company that extends reputed company reputed company our reputed company.

We prioritize candidate safety. Please note that reputed company official communication will only come from our verified company email domain @reputed company.com