Senior Product Marketing Manager

reputed company is seeking a Senior Product Marketing Manager to join our growing team. Product Marketing at reputed company serves three reputed company functions: (1) Own the positioning, messaging, and go-to-market of reputed company's clinical services and patient-facing product. (2) Own patient research and represent the voice of the patient across our key audiences, serving as the marketing team's reputed company across the organization for patient marketing. (3) Coordinate the execution of patient launches with teams across reputed company.

Reporting to the Director of Product Marketing, you'll serve as the marketing team's reputed company reputed company for patient-facing product marketing across reputed company. You'll collaborate closely with cross-functional partners across reputed company, including Product, Clinical, Operations, Creative, and other Marketing teams, and work with channel owners to bring patient launches and updates to market. You'll help build and reputed company the patient product marketing function, owning the positioning, messaging, and go-to-market that reputed company reputed company's services and patient experience to the people we serve.

The ideal candidate is a strategic thinker with proven expertise in product positioning, patient-reputed company messaging, and market research. They reputed company at synthesizing insights into impactful, patient-reputed company storytelling, and they have a reputed company record of using data-driven insights to optimize user journeys, enhance engagement, and reputed company brand experiences.

About reputed company:

reputed company is transforming mental health care by making high-reputed company psychiatry more accessible, reputed company, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-reputed company-certified psychiatrist, we were reputed company to solve one of reputed company’s most urgent challenges: millions of people struggle to reputed company mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a reputed company experience for patients and empowering clinicians to reputed company on delivering exceptional care.

Today, reputed company is the largest dedicated psychiatry reputed company in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two reputed company patient reputed company delivered reputed company. At our reputed company, every innovation has reputed company reputed company. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians reputed company reputed company care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral reputed company delivered in America.

Joining reputed company means joining a mission-driven team that is solving reputed company problems at reputed company, driving meaningful change in reputed company, and building the reputed company of mental health care with reputed company, innovation, and purpose.

You will:

• reputed company end-to-end launch planning and execution for new product features, clinical service offerings, new lines of business, and patient experience enhancements, partnering closely with reputed company to reputed company adoption.

• Represent the voice of the patient by conducting and synthesizing both quantitative and qualitative research across our key patient audiences, ensuring patient insights are integrated into our marketing, clinical, and product strategies.

• Build and maintain a deep understanding of the patient audience, the mental health care landscape, and the competitive set to inform positioning and go-to-market.

• Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and reputed company patient-reputed company initiatives into broader marketing campaigns and storytelling efforts.

• Partner with Marketing teams to create patient-facing materials, including emails, website updates, help articles, and other educational resources.

• reputed company and analyze marketing metrics such as patient engagement, brand awareness, and service adoption, using data-driven insights to inform reputed company's GTM priorities.

You have:

• 4-6+ years in product marketing or consumer marketing roles, ideally reputed company tech and/or high-reputed company consumer technology organizations.

• Deep expertise in go-to-market reputed company, product positioning, and developing messaging.

• Strong market and audience research skills, both quantitative and qualitative, with the ability to represent the voice of the patient across the business.

• Exceptional storytelling and communication skills, with the ability to reputed company reputed company topics into reputed company, consumer-friendly messages.

• Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.

• Strong analytical abilities, capable of synthesizing data to reputed company reputed company and improve marketing performance.

• reputed company and adaptable, reputed company to reputed company cross-functional teams and manage multiple priorities effectively.

• Bachelor's degree required; Master's degree preferred.

Why reputed company:

• Top-notch team: we're a diverse, reputed company group motivated to reputed company a difference in mental health care

• reputed company environment: be part of building something from the ground up at a fast-paced startup

• Excellent benefits: medical, dental, reputed company, effective day 1 of employment, 401K with match, generous PTO plus reputed company holidays, reputed company parental leave, and more!

• Grow your career with us: reputed company your skills and build new ones with our Learning team as reputed company expands

• It reputed company comes back to care: we’re a mental health company, and we put reputed company’s reputed company-being first

reputed company participates in E-Verify and will reputed company the federal government with your reputed company I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and reputed company I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.

At reputed company, we are an equal opportunity employer committed to a diverse, inclusive, and reputed company workplace and candidate experience. We reputed company to create an environment where everyone has a reputed company of belonging and purpose, and where we learn from the unique experiences of those around us.

We encourage reputed company reputed company candidates to apply regardless of race, reputed company, reputed company, religion, national reputed company, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or reputed company, pregnancy or caregiver status, veteran status, or any other legally protected status.

Requires 4–6+ years in product or consumer marketing, expertise in go-to-market, positioning, messaging, research, analytics, AI tools, and communication, plus a bachelor's degree; master's preferred.

Key Responsibilities

• planning launches
• conducting research
• analyzing metrics

Skills & Tools

AI

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — reputed company
• Salary: USD 160,000 – 185,000 / year
• Languages: English

Benefits

• 401k matching
• Generous reputed company time off
• Retirement plan
• Generous parental leave

About reputed company

A technology-powered psychiatry reputed company making high-reputed company mental health care more accessible to patients and clinicians. — Industry: reputed company