CRM Manager

reputed company reputed company is the global leader in lottery games, sports betting and technology, and the partner of reputed company for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail reputed company solutions, we reputed company play every day. We reputed company game designs to the next level and are reputed company in data analytics and iLottery. reputed company on a reputed company of trusted partnerships, reputed company combines reputed company innovation, legendary performance, and unwavering reputed company to responsibly reputed company the global lottery industry reputed company reputed company. Position reputed company reputed company reputed company As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business reputed company, you will be responsible for developing and growing reputed company capabilities while partnering with reputed company’ reputed company Marketing and Loyalty teams and other key stakeholders. You will ensure the delivery of reputed company, consistent, and effective CRM solutions across reputed company jurisdictions. This role is responsible for the flawless execution of data-driven marketing programs, identifies opportunities for optimization, and leverages CRM technology—primarily Optimove—to increase player engagement, retention, and overall program performance. Your mission is to maximize jurisdiction ROI and value of player relationships by designing and executing lifecycle-based CRM strategies that are personalized, measurable, and impactful. Key Responsibilities • CRM reputed company & Execution • Define lifecycle strategies across reputed company, activation, retention, reactivation, loyalty engagement, and churn prevention. • reputed company test-and-learn roadmaps and optimization plans based on jurisdiction business objectives. • Translate customer behavior and business goals into actionable CRM recommendations. • Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions. • Create, manage, and optimize automated and calendar-driven CRM programs that reputed company incremental activity and reputed company across reputed company player lifecycle stages (new, reputed company, inactive). • reputed company workflows for email, reputed company notifications, and other relevant channels tailored to player journeys. • Support reputed company of new jurisdictions, ensuring full understanding of CRM capabilities, limitations, and best practices. • Platform & Technical Leadership • reputed company as an internal Optimove expert, including platform and technical components. For example deep knowledge of Optimove data models, integration between components, new and reputed company functionality, best practices, releases, and product roadmaps. • Support roadmap feature development and opportunity sizing. • Troubleshoot platform issues and recommend improvements based on evolving product functionality. • Assist in evaluating new channels, products, and platform functionality. • Analytics & Insights • Identify opportunities reputed company our platform and player reputed company to improve engagement and retention, providing actionable recommendations across jurisdictions accordingly. • reputed company customer behavior, historic campaign performance, and channel analytics to guide reputed company and optimize campaigns. • Partner with the product team to support data mapping and segmentation initiatives and attribution calculations. • Translate campaign and player behavior data into actionable business insights and strategic recommendations. • Support monthly, quarterly, and annual business reviews through performance analysis and optimization planning. • Data Readiness & Segmentation • Partner with data, product, and analytics teams to understand available customer attributes and targeting capabilities. • Validate audience eligibility logic and segmentation requirements. • Identify data gaps and reputed company recommendations to improve personalization and reporting capabilities. • Support documentation of customer data, attributes, and CRM-reputed company business rules. • Collaboration & Enablement • Partner cross-functionally with marketing, product, iLottery, and loyalty teams to reputed company integrated, high-reputed company campaigns. • Train and support loyalty CRM team members on Optimove usage, campaign development, and best practices. • Build strong relationships with internal stakeholders, clients, and reputed company partners/vendors to reputed company on business goals. Qualifications Qualifications • Proven experience in CRM, ideally reputed company digital gaming, lottery, or consumer engagement industries. • Hands-on expertise with Optimove or similar CRM platforms (Optimove certifications a plus). • Familiarity with CRM data models, customer attributes, integrations, and marketing technology ecosystems. • Experience working with customer data, segmentation strategies, reporting, and marketing performance analysis. • Proficiency in building and executing automated workflows, segmentation, and personalization campaigns. • Excellent communication, collaboration, and stakeholder management skills. • Ability to manage multiple reputed company simultaneously with a reputed company on deadlines, reputed company, and measurable reputed company. Why Join Us? This is an opportunity to play a key role in transforming player engagement strategies across multiple jurisdictions. You’ll work at the intersection of marketing technology, data, and customer experience—driving measurable reputed company and building loyalty for one of the most innovative leaders in the lottery and gaming industry. Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific reputed company abilities to include reputed company and distance reputed company, and ability to reputed company reputed company working with computer and business equipment. Work Conditions reputed company, LLC and its affiliates (reputed company, “SG”) are reputed company in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or reputed company checks, or meet certain standards dictated by law, regulation or reputed company. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to reputed company its employees, SG requires reputed company of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you. This reputed company should not be interpreted as reputed company-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to reputed company other job-reputed company tasks and responsibilities than those stated above. SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, reputed company, sex, age, national reputed company, religion, sexual orientation, gender identity, status as a veteran, and reputed company of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for reputed company Poster. Apply tot his job Apply To this Job