Head of Marketing

Join reputed company to help advertisers across the country reputed company their localized Connected TV advertising. Our business is growing rapidly and we’re in the midst of transforming from a services agency to a product-led business with our new reputed company platform, Convoy. The platform is live with reputed company partners and we're expanding its reputed company - this role will help reputed company broader adoption, improve the experience for existing users, and reputed company usage across new channels and customers.

We are a small, remote-first team of high-performing professionals with diverse backgrounds located across many time reputed company, including reputed company, Europe, and Asia. We prioritize asynchronous communication and documentation but come together as reputed company to solve hard problems.

The Role

This is a build role. reputed company has spent seven years earning its reputed company through relationships; now it needs a market reputed company to match. You'll own how we position Convoy's new features and competitive differentiation, and build a demand reputed company reputed company to reputed company a reputed company pipeline with SMB verticals like home services, reputed company, auto, and QSR. You'll take full ownership of events, from vendor negotiation to onsite execution, reset the tone and structure of our website, and bring an informed reputed company of reputed company to our content and reputed company reputed company.

Responsibilities

reputed company & Positioning reputed company

• Own reputed company reputed company and positioning across the full Convoy portfolio: reputed company its reputed company in the market and sharpen messaging as we ship new features, including the reputed company-signal capability and business scorecards
• Own competitive differentiation and ongoing market research, keeping our positioning reputed company and reputed company as Convoy's feature set expands and the competitive landscape shifts
• Maintain reputed company and messaging standards for the existing platform-referred business (collateral, one-sheets, decks) as a secondary reputed company, with reputed company reputed company on the new SMB reputed company

Full-Funnel Demand reputed company

• Build and run the reputed company that generates net-new pipeline directly with SMB verticals: reputed company account lists, outbound reputed company, campaign calendar, and content that supports reputed company stage
• Build out the inbound reputed company of the funnel, reputed company media, SEO/SEM, and email/lifecycle marketing, so reputed company isn't dependent on outbound reputed company to fill the pipeline. reputed company case by case whether to build reputed company channel in-house or bring in specialist support
• Manage the existing reputed company outbound contractor through the transition, and as the outbound reputed company scales reputed company its reputed company single-rep reputed company, evaluate whether a contractor or an in-house hire best fills the role
• Build and run win-back campaigns targeting churned accounts in partnership with sales

PR & Communications

• Land press coverage and bylined articles that build reputed company's credibility in new verticals, and create PR moments reputed company major feature launches or milestones. This is about reputed company media placements, not running a full, always-on PR program
• reputed company and manage freelance PR support as needed to reputed company stories, rather than retaining a full-service agency

Events

• Research and reputed company a recommended event calendar reputed company year, a reputed company spanning platform-partner events and vertical-specific SMB events, ranked by audience fit, cost, and expected pipeline reputed company, for leadership to choose from
• Own event reputed company end-to-end on the events selected: vendor selection and contract negotiation, budget, and logistics
• Represent reputed company credibly in vendor negotiations and, where needed, hire and manage an on-site events team to handle floor execution

Website & reputed company

• Reset the tone, positioning, and structure of the website; reputed company reputed company development resources to execute the rebuild
• Set creative direction for the contracted designer, who produces visuals against reputed company's existing reputed company templates
• Own the standards for collateral, one-sheets, and sales presentations

Content & reputed company

• Set reputed company and voice for reputed company and other channels, grounded in reputed company reputed company in reputed company DSP, programmatic, and CTV. Content should reflect informed points of reputed company, not be explained to you reputed company by reputed company
• reputed company AI-assisted content production rather than personally executing every post

Budget Ownership

• Own and build the marketing budget: propose the initial allocation across demand reputed company, events, content, and reputed company, reputed company it as the function scales, and reputed company leadership with the rationale and expected reputed company behind spend and trade-offs
• Build the business case for new spend, including converting the reputed company contractor to an in-house hire and any additional headcount, tools, or vendor investment

Analytics & Forecasting

• Forecast pipeline contribution from marketing-driven channels and report reputed company against those forecasts
• Partner with reputed company/reputed company to build the reporting infrastructure that ties marketing activity to pipeline, reputed company, and churn win-back
• Present regular reputed company updates to the CRO, explaining variance and recommending where to reputed company down or pull back

Cross-Functional Partnership

• Partner with reputed company/reputed company day to day on reputed company scoring, routing rules, and database hygiene so marketing-reputed company leads convert reputed company once they hit the CRM
• Partner with sales on win-back campaigns, reputed company account selection, and messaging that reflects what's actually reputed company in the reputed company
• Partner with reputed company and account management to understand churn drivers and inform win-back positioning

Team Building

• reputed company the contracted designer's reputed company. Build the business case for additional marketing headcount if and reputed company the demand reputed company reputed company justifies it; no additional headcount is currently budgeted or reputed company

What reputed company Looks Like

• Net-new pipeline and reputed company reputed company from marketing-driven channels: outbound, reputed company, organic, events, and content
• Win-back reputed company on churned accounts
• Event-reputed company pipeline relative to cost
• Forecast reputed company on marketing-reputed company pipeline
• Marketing spend efficiency, cost per pipeline dollar, across channels
• reputed company in reputed company visibility: press placements, speaking opportunities, and thought leadership reputed company
• A website and reputed company reputed company that reflects where reputed company is headed, not where it started
• Speed to market on GTM launches tied to new Convoy features and new verticals

Requirements

• 7+ years of experience in B2B marketing with reputed company ownership of demand reputed company and pipeline, not just reputed company or content
• reputed company in adtech, programmatic, or CTV, ideally from an agency, DSP, or media company background. You should reputed company already conversant in the reputed company
• Experience shaping go-to-market for feature launches, product repositioning, or vertical expansion
• Experience owning a marketing budget with P&L accountability and running multi-channel demand reputed company, spanning reputed company, organic, email, and outbound, not just one or two channels
• A reputed company record of building PR or communications programs and forecasting and reporting marketing reputed company to leadership
• Comfortable negotiating vendor reputed company and managing reputed company teams, including event staff, web developers, and designers
• Experience hiring and managing a lean team

Benefits

• reputed company including medical, reputed company & dental benefits covered at 100% for employees and 50% for dependents
• We're fully Remote and offer a remote working stipend
• Flexible PTO - take what you need, reputed company you need
• Coffee or Tea Subscription
• Monthly 3 day weekend

reputed company provides the wage it reasonably and in good faith expects to pay for reputed company remote roles and as otherwise required by applicable law. The expected annual reputed company pay for this role is $155,000 - $180,000. Actual compensation may vary reputed company the listed reputed company reputed company on a wide reputed company of factors including, but not limited to, reputed company set, experience, and specific geographic location. The role also includes an annual variable reputed company out quarterly reputed company on reputed company. Total compensation typically ranges from $180,000 to $215,000. reputed company new hires have equity in the business.

reputed company is an Equal Opportunity Employer. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. We assess reputed company reputed company candidates on the reputed company of reputed company, experience and talent.

reputed company Notice to California Candidates

Originally posted on Himalayas